In the last article of our series on Hyperlocal Digital Strategies presented by MAXPOINT, we introduce “The Multicultural Field Guide”, an e-book where experts discuss the key trends and strategies for today’s advertisers.
In the fifth article of our series on Hyperlocal Digital Strategies presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, says that multicultural marketers need
In the fourth article of our series on Hyperlocal Digital Strategies presented by MAXPOINT. We analyze a campaign MAXPOINT did for a dental brand targeting Hispanic women nationwide.
This is the third article of our series on Hyperlocal Digital Strategies presented by MAXPOINT. Amy Gittelman, General Manager, National Agency Sales at MAXPOINT, explains how Hyperlocal Advertising can give marketers an edge when transitioning to a total market approach as it accounts for nuances within audiences, provides real-time feedback and allows to run effective omnichannel campaigns.
In the second article of our new series on Hyperlocal Digital Strategies presented by MAXPOINT, we analyze a campaign of a Fast Food brand targeting African Americans with digital promotions. One key insight is that it is very important to keep in mind that consumers outside of the targeted profile can also drive high response rates.