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What: Streaming sports platform FuboTV secured US $55 million funding to a total of US $75.6M raised to date.
Why it matters: The startup is looking to use this investment to expand its channel lineup and improve its technology.

Led by venture-capital firm Northzone, FuboTV has managed to raise US $55 million with the participation from 21st Century Fox, Sky and Scripps Networks Interactive.

Going from a US $10 a month soccer package, the streaming platform currently sells a US $35 a month, which includes channels from Fox, NBCUniversal and A+E Networks but not Scripps, which owns HGTV and Food Network. But FuboTV is not alone in the market. At the moment the startup faces competition from bigger and more experienced companies such as Sling TV, PlayStation Vue, DirecTV Now, YouTube and Hulu LLC, all with similar prices.

This is not the first time Fox and Sky decide to support FuboTV’s project. Last year the broadcasters helped raise a US $15 million funding round, they most see something big in the 3-year-old company.

The company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports matches and related content.

According to CEO David Gandler, the company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports matches and related content.

 

What: The company launched a live TV beta service to the public with 50 different live and on demand channels, at a price of $39.99 per month.
Why it matters: Hulu becomes one of the few pay-TV services, another one being SlingTV,  that offers live and on demand channels, original series and films, and a library of premium streaming TV shows and movies, all in one place. This includes content from the four major sports broadcast networks, ABC, CBS, FOX, and NBC.

Since yesterday, may 3rd, viewers who subscribe to the Hulu Live TV (Beta) plan can enjoy live and on-demand programming from more than 50 popular sports, news, entertainment and kids’ channels, in addition to Hulu’s premium streaming library, all for $39.99 per month.

“Nearly a decade ago, Hulu forever redefined the way people watch TV. Today, as we add live sports, news, and entertainment and introduce a more intuitive Hulu, we want to redefine the way people experience TV,” said Hulu CEO Mike Hopkins in a statement. “By bringing together thousands of live, on-demand and library shows and movies — and serving them up in a uniquely personalized way – Hulu can now be a viewer’s primary source of television. It’s a natural extension of our business and an exciting new chapter for Hulu.”

Today, as we add live sports, news, and entertainment and introduce a more intuitive Hulu, we want to redefine the way people experience TV.

Content from the four major broadcast networks, ABC, CBS, FOX, and NBC, will now be available. Users will be able to watch and record the biggest live sporting events from top pro and college leagues on channels including CBS Sports, ESPN, Fox Sports, NBC Sports and TNT, as well as regional sports networks available in many markets.

The offer includes 50 hours of recording storage, up to six individual profiles and two simultaneous streams per account, with options to upgrade to an enhanced Cloud DVR and unlimited in-home screens, and is available on Apple TV, Xbox One, iOS and Android Mobile Devices, and Chromecast.

As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor,  SVP Ad Sales at Hulu about both the OTT subscription and the ad-renetization market.

Our Questions:
1.
Where do you see monetization for online video properties evolving to mid and long-term?
2. What type of content are you particularly betting on in terms of monetization via…
a) Advertising.
b) End consumer subscription.
3. How do you acquire/produce your content?
4. In what areas will you be investing in 2017?

q

Stephen Brooks, EVP and GM, VidaPrimo

1. “I think in the intermediate term, online video monetization will continue to develop along twin tracks – advertising-supported (AVOD) and subscription (SVOD). AVOD is very much entrenched in our culture – there’s not much friction for the consumer, and while measurement is a persistent challenge, brands continue to behave in a way that suggests they feel they’re getting their money’s worth. The problem is it’s increasingly difficult for publishers to make a living, and I don’t know if advertising ultimately has an answer for that problem. SVOD has the answer, but search costs are high. Niche video publishers are demonstrating that you can make a living off subscribers, provided their consumers know where to find them. So I do think SVOD will take a higher share of the overall spend for online video properties over the near term. I also think these properties are set up nicely for the coming evolution of MVPDs – the over-the-top a-la-carte and “skinny bundle” offerings that will ultimately replace our standard cable and satellite packages for many households. I really think we are heading in that direction now, as online video properties command larger and larger audiences.”
2. “The general rule is, the more niche the content, the more viable a subscription model is over advertising. It’s not a perfect balance, and this is not to suggest at all that you can’t have both – when VidaPrimo debuts on OTT this quarter, we are coming out of the gate with a hybrid AVOD/SVOD model. But we also have content that straddles the line between niche and mainstream. In fact, it’s really only “niche” in the sense that most of the lyrics in our videos are in Spanish – but that hasn’t hurt our popularity, just as it hasn’t hurt the popularity of K-POP, which is a worldwide phenomenon, even among people who don’t speak a word of Korean.”
3. “VidaPrimo is not unlike a movie studio or television network, in that our content comes from multiple sources. Some we produce – and our plan is to produce a lot more in 2017. Some we acquire through our sister label. And some we license. I don’t think you can survive in the current environment relying solely on one acquisition model – there’s just too much good content out there.”
4. ” 2017 will be a year of expansion for VidaPrimo. Expansion into new musical genres, with new artists and new territories. Expansion of our footprint into over-the-top platforms and MVPDs. And expansion of our original content to include more artist-focused programs, behind the scenes exclusives, and for the first time our own awards.”

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Rich Hull, Executive Chairman at Pongalo (Latin Everywhere) – ‎Pongalo (Latin Everywhere)

  1. “Consumers are increasingly willing to pay a subscription fee to avoid laboring through commercials when they’re watch the film and TV content.  The mainstream digital subscription platforms, like Netflix and Hulu, are focusing on serving the masses – think of them as 5,000 feet wide.  But there’s a huge opportunity in creating subscription services for specific audiences – think of these as 5,000 feet deep.  So, monetization in the mid and long-term will be about creating and expanding subscription services for specific audiences that feature robust offerings of relevant, professionally-produced film and TV content.  With Pongalo, we’ve created a subscription service specifically for Latino audiences that has over 10,000 hours of telenovelas, movies from Latin America, Hollywood blockbuster films, TV series, kids programming, and documentaries.”
    2. “We focus on films and television series for both advertising and subscriptions.  In the ad-supported world, we’re the largest player for Latino film and TV shows on YouTube; in the subscription world, we’re the only US-based digital subscription focused solely on Latinos.”
    3. “Our company was originally created two years ago by merging the digital rights to two large libraries of Spanish-language films and television shows – RCTV and Latin Anywhere.  Beyond our existing library, we acquire content through licensing deals with third parties, which have recently provided us with brand new exclusive telenovelas such as Piel Salvaje and Corazon Traicionado.  And we also produce certain content in-house, such as our animated series Isla Presidencial.”
    4. “In 2017, we will be investing in ways to convert our nearly 11 million YouTube subscribers into customers on our Pongalo subscription OTT platform.”

    DOWNLOAD Portada’s 2017 Video Marketing Guide!

peter_headshot-1

Peter Naylor, SVP of Ad Sales at Hulu

1. “In 2017, we expect to see online video properties continue to heavily invest in their ad personalization capabilities, leveraging first and third-party data to serve targeted ads to consumers that are both relevant and engaging. In the long-term, video properties that put ad quality and viewer experience at the forefront will see continued gains. A viewer’s advertising experience whether in a desktop, mobile or living room environment should be about personalization and choice, the same way viewers see choice around what they watch and how they watch it.”

2.a) Advertising: 2017 will be the year we see significant growth in the adoption of interactive ads among advertisers. Giving users the option to choose which ad they see has a tremendous impact on building both unaided recall and purchase intent. We’re no stranger to interactivity in the living room, with our own interactive capabilities we’ve seen a measurable impact on unaided recall and purchase intent – Hulu’s Ad Selector is 150% more impactful than linear TV at building unaided recall.  As more brands include interactive ad solutions in their overall campaign, we expect to see continued favorability among viewers. Virtual reality is another piece of content providing advertisers with an incredible opportunity to reach their target audiences beyond conventional means.While virtual reality is still in it’s early days, there is an enormous opportunity for publishers to monetize virtual reality content and help advertisers to build unique, immersive brand experiences with consumers.”

2.b) “End consumer subscription: TV is still about consuming all the shows and films you love, but within your own experience – one that’s tailor-made for you and makes it easy for you to enjoy your favorite content.  Viewer habits will continue to shift to subscription models that enable them to consume the content they want, when they want, and on the device of their choice.”
4. ” In 2017 we’re focused on providing our advertisers with more opportunities to elevate their brand and drive better ROI, including: Investing in our interactive advertising capabilities and furthering our partnerships with BrightLine, Innovid and TruX to empower advertisers to make campaigns more engaging and effective on the big screen.It’s no secret that advertisers are generally concerned about issues like transparency and fraud, so we will continue to invest in third-party measurement initiatives that give marketers the proof of performance they need to invest in Hulu with confidence. We’ll also be investing in the Hulu experience for advertisers, one that is a personalized, singular lending itself to a seamless consumer experience with content and advertising.”

What: Hulu is consolidating its media planning and buying under Universal McCann.
Why it matters: Razorfish and Zenith were the incumbents. Hulu has a substantial  budget to promote its OTT service.

qh5hltm0_400x400 wq3edi4r_400x400Hulu is consolidating its media planning and buying under Universal McCann. Razorfish and Zenith previously worked on the businesses.

UM was brought on following a competitive review, which was supported by MediaLink. Hulu’s media spend is in the hundreds of millions, according to people with knowledge of the matter.

Hulu brought all of its media planning and buying under one agency in an effort to unify its advertising strategy and planning across all channels.

Portada‘s 2017 Online Video Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Representatives from incumbents Razorfish and Zenith declined to comment. Razorfish handled the digital side of the business, while Zenith was responsible for all other media buying and planning.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Netflix has now made it possible to download videos from its streaming service to smartphones and tablets for offline viewing.

AT&T is launching DirecTV Now on Monday, and people are wondering whether Apple TV, Amazon’s Fire TV and CBS will be included as content partners.

kamaiAkamai has launched Common Media Application Format (CMAF) support for its cloud transcoding service. It is meant to aid OTT video players in delivering their content through segmenting media delivery, and is under review by the Moving Picture Experts Group (MPEG).

According to a report by Activate, 53% of American internet users will subscribe to at least two streaming video services. And by 2020, that percentage will climb to 62%, with 43% opting for two subscriptions and 19% subscribing to three or more.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Hulu may become the first online video service to offer live television broadcasts along with a large library of on-demand programming.

DMP Lotame has launched the first-ever TV DMP, connecting digital audience data to local broadcast television and giving media companies the ability to leverage online behavioral data to identify when prospective advertisers’ key audiences are watching during particular days or times.

WPP’s media agency group, GroupM, has announced the global launch of [m]PLATFORM, an advanced technology suite with media planning applications, data analytics and digital services.

VidaPrimo, a multi-platform network that distributes Latin Rhythm music, has named Stephen Brooks as Executive Vice President and General Manager. The announcement was made by GoDigital Media Group Chairman and VidaPrimo CEO Jason Peterson. Brooks will help expand the music network so that it can be accessed on any device and through any service, uniting both music fans and interested brands in the process.

Video experience pioneer Accedo and Digiflare announced a merger with the goal of creating the world’s leading video experience company. Michael Lantz will act as CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson, David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.

TV ad management software provider SintecMedia has acquired ad-tech firm Operative Media in a transaction that’s valued at almost $200 million, according to the companies.

LATAM MARKET

Digital video technology and services provider CastLabs will be providing multi-platform video playback technology and DRM licence management to Mexico’s Cinepolis so that it will be able to deliver high-quality video on its Cinepolis Klic video-on-demand service.

Brazil is expected to have raked in more than R$2bn (£468m) in sales during this year’s Black Friday, according to Camara E-net. This would be 342% higher than a regular Friday’s sales.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

abrilBrazilian publisher Abril Group has bought stake in the local operations of German Guiato, a web and mobile e-commerce platform for physical retailers.

O3b Networks has announced that it is partnering with Ozonio to bring high-speed broadband connectivity to the Amazonian city of Tabatinga, Brazil, marking the second Amazonian city that the company has connected: it recently brought connectivity to the city of Tefé.

 

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Hulu has added programming from to its new live TV streaming service from 21st Century Fox, Walt Disney/ABC Television Group, ESPN, Fox News, FX Networks, Fox Regional Sports Networks and National Geographic. The service is set to launch in early 2017, and will offer limited commercials for $7.99 per month or commercial-free for $11.99 per month.

Univision Digital, the digital division of Univision Communications Inc. (UCI), announced the launch of “CNCO Evolution,” a new web series that tells the story of how the winners from “La Banda” are dealing with their newfound success and how they prepared for the launch of their first album, Primera Cita. The six-episode series presented by Walmart, premieres today on LaBandaOficial.com.

Video compression products provider EuclidIQ has announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet.

teadsNative video platform and outstream video provider Teads is looking into adding haptic feedback to its mobile ad video solutions. Teads’s studies reveal that haptic video ads, which include a small motor in the phone that creates vibrations so that people can experience sensations from videos, increase user attention, engagement, and interaction vs. non-haptic ads.

Online video platform providers Brightcove, Vidyard and Kaltura came in at the top of a study by Forrester Research that rated platforms’ abilities to support sales and marketing efforts in the enterprise segment. Competitors include Adobe, IBM and Ooyala.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

FilmStruck, Turner Classic Movies’ new streaming service for film lovers, has now launched. The service features a collection of hundreds of classic, indie, foreign, and cult film, and will cost $7 per month.

Sojern, a marketing engine for travel brands with clients including Marriott, Disney, Emirates, and Hertz, announced it is the first company in travel to become a DoubleClick Certified Marketing Partner.  The list of approved members is hand-selected and vetted by Google and partner companies have proven expertise in successfully delivering results on DoubleClick’s suite of advertising products at scale.

LATAM MARKET

A report from Newzoo has revealed that the Latin American games market is the second fastest growing sector in the world, and that this year the region will generate $4.1b in video game revenues for a year-on-year rise of 20 per cent.

A new IMS survey found that about 90% of people connected to the Internet in Latin America own a smartphone, and that Android is the preferred operating system.  There is also going to be an estimated 200 million smartphones in the region by 2018. This annual study tracks regional trends in digital consumption and mobile apps.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Opera TV has announced a partnership with Claro video, a premium video on-demand service, to bring its service to millions of devices through participation in Opera TV’s Certification operaProgram and distribution through the Opera TV Store. Through the partnership with Opera TV, Claro video is increasing its presence in the growing Latin American market by streamlining its app development and deployment efforts, making it available on a variety of ecosystems and devices where over-the-top (OTT) is enabled by Opera TV.

According to the Mexico Total Telecommunications Services Market from Frost & Sullivan’s Digital Transformation team, the current Mexican telecommunication services market is mostly monopolized by Telmex and its mobile arm Telcel. But in the PayTV segment, Televisa has the largest share.

Last Wednesday, the Argentine Ministry of Communications met with the FCC in Washington to discuss the issue of regulating emerging technology and platforms in the OTT market as a part of Argentina TIC Day, a business round set up by businessman Oscar Aguad to attract investment in Argentine telecommunications companies.

Thanks to OTT subscriptions to services like Netflix and Claro Video, Brazil and Mexico are the markets with the second and third-highest growth (26 and 25 percent, respectively) in the segment in Latin American and OECD countries.

Carlos Slim and his company, América Móvil, are expressing interest in entering the pay TV market in Mexico. During a conference, Daniel Hajj, América Móvil’s general director, said that the company is following the rules for entering the pay TV market, which were set by Mexico’s Federal Telecommunications Institute. América Móvil already has pay TV services in Chile, Colombia, Peru, Ecuador, Brazil and soon Argentina.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Time Inc. has launched PEN, a free online video network that will feature content from People and Entertainment Weekly. The network will be supported by advertising and will broadcast more than 300 hours of original programming in the first 12 months of operation.  Time Inc’s library of shows from its properties like Time and Sports Illustrated will also be included in the programming.

Defy Media Inc., the company behind web video channels like Smosh and Clevver, has raised $70 million in a funding round led by Wellington Management in its attempt to fuel its growth in the online video market.

Hubspot‘s 2016 State of Inbound report revealed interesting insight regarding online video today: 49% of 18-24 year olds say that they’re watching at least 3 hours of video on YouTube a week, and 48% of marketers say they have plans to add YouTube to their content strategy in the next year. Facebook’s efforts in the online video department are also paying off: 39% of marketers said they’d be increasing their Facebook Video content during the next year.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Twitter has announced a new application for Apple TV, Amazon Fire TV and Microsoft’s Xbox One that will offer free content on major streaming TV services. Content will include Twitter content, and access to the Vine and Periscope apps, as well as 10 National Football League games, Bloomberg News. Users do not need a pay-TV subscription or Twitter account to access it.

Lions Gate Entertainment Corp. has announced a deal with Vimeo to offer online services to its customers, making Lions Gate the first Hollywood Studio to license its television content to the online video platform. Vimeo will be allowed to run Lions Gate’s complete set of television series, including hits Orange is the New Black, Weeds, Nurse Jackie, and Mad Men .

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

In celebration of Hispanic Heritage Month (9/15/16 – 10/15/16), huluHulu is premiering a lineup of programs, including Univision programs and novelas like Despertar Contigo, El Color de la Pasión, and A Que No Me Dejas, as well as season two of La Banda, the hit singing competition series created by Simon Cowell (The X Factor, America’s Got Talent) and produced by Ricky Martin.

This week marked the launch of Puros Autos Network, an online editorial platform that will cover the automobile market for  the 30 largest markets with a Hispanic population of 30% and higher.

CafeMedia has announced the relaunch of MamásLatinas.com, the first-ever bilingual online destination dedicated to connecting, entertaining and empowering Hispanic moms. Reaching more than 5 million monthly unique visitors, the refreshed MamásLatinas serves the culturally unique interests and needs of Latina moms.

Outstream video platform Teads has acquired Brainient, a company that specializes in advanced dynamic creative technologies for video and mobile. The acquisition will help Teads form the only global solution for creating and distributing interactive videos at scale and will help bridge the disconnect in the video market between data, creative and the media.

LATAM MARKET

Discovery Communications has launched DNews en dnewsEspañol, marking its first Spanish-language digital native YouTube channel. Presented by Discovery’s online brand Seeker, the online network is available worldwide, but is targeting online viewers in Latin America, the US Hispanics and Spain.

A report released by Carat claims that global advertising spend is projected to reach $548.2 billion by the end of this year—a 4.4% (or $23 billion) increase compared to 2015, and that Latin America will experience the highest yoy growth, with a projected increase of 10%.

SES S.A. has announced that Arqiva, a communications infrastructure and media services company, has contracted a C-Band transponder on SES’s NSS-806 satellite for the distribution of premium HD sports content in English across Latin America and the Caribbean.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

VidaPrimo, a multi-platform music network, will begin distributing its music videos and related content onto online video platform Dailymotion. Dailymotion is the latest syndication platform for VidaPrimo’s #3 comScore rated network. The announcement was made by VidaPrimo Chairman Jason Peterson. Peterson’s GoDigital Media Group purchased VidaPrimo last year in a US $$3.5 million deal and integrated it into its AdShare monetization unit and is now rebranding it in the U.S. Hispanic market and Latin America as VidaPrimo. The announcement was made by AdShare CEO Jason Peterson.

The Walt Disney Company has revealed that it will pay US $1 billion for a one-third stake in BAMTech Inc., a technology and streaming business formed by the Major League Baseball, to launch a new online  platform this year. ESPN offerings will not be included in it.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Hulu’s advertising-supported, free TV programming platform is shutting down. Users can still access Hulu’s library of TV shows for free.

Procter & Gamble Co., which spends more on advertising than any company in the world, has announced that it will decrease its investment in Facebook ads targeting specific consumers due to poor effectiveness. It will increase its allocation in mass media such as TV.
turner turnerTurner Broadcasting is investing in millennial women, leading a US $ 45 million funding round for publisher Refinery29Turner’s Christina Miller, president and GM of Cartoon Network, Adult Swim and Boomerang, will join the board at Refinery29.

Brightcove, Inc., a leading global provider of cloud services for video, announced today that Frost & Sullivan has awarded Brightcove with its 2016 Market Leadership Award for Global Online Video Platforms (OVP). Brightcove, which was selected for the Award in 2011, 2012, and 2014, was again recognized for its ongoing dominance in market share, brand strength, and growth, including both product and global expansion.

LATAM MARKET

Samsung Pay entered Brazil before the Olympics: it’s foray into the Latin American market.

samsungA study by Mexico’s Instituto Federal de Telecomunicaciones (IFT) claims that despite the growth of online video platforms, almost six in ten Mexicans only use free-to-air (FTA) and linear TV for watching content.

Over the last 90 days, videos related to the Rio Olympics have generated 1.1 billion views across platforms, according to online video analytics firm Tubular LabsFacebook got 5558M views, 20K uploads), followed by YouTube (516M views, 31.2K uploads) and Instagram (28M views, 9562 uploads).

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

A study by Planning Quant revealed that over one in four Mexicans (25.8 percent) watch audiovisual content on the internet, mostly on smartphones. The most popular online platform is YouTube with 92% of users, followed by Netflix with 20% and ClaroVideo with 6%.
Over 80% of Latin American viewers check mobile platforms while watching live sports, so Argentina’s Internet Advertising Bureau (IAB) has advised that advertisers focus on second screens during Rio 2016. IAB’s analysis of CensusWide’s Teads‘s survey shows that over eight in ten Latin American football fans consumed online content through their smartphones while watching live games of the Copa América in June.

SportsProMedia.com has published an interesting piece on how Grupo Globo, Brazil’s most powerful media conglomerate, is covering the Rio Olympics.

A summary of the most exciting recent news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.

Brought to you by Gretchen Gardner, member of Portada’s Editorial Team.

U.S./U.S.-HISPANIC

AGENCIES LIKE IT! A third quarter survey of advertising agencies conducted by STRATA, a media buying and selling software firm, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first.Client budgets this year are expected to increase at 17% of agencies, while 57% of agencies polled see client budgets remaining flat compared to last year. Forty percent of agencies plan on hiring additional staff in the second half of this year, the highest percentage recorded in the STRATA Survey in five years. Despite the positive signs, attracting new clients is now the top challenge for 33% of agencies, overtaking media mix (22%), which was the top agency challenge for three of the last four quarters. STRATA.

univisionUNIVISION GOES LIVE: You’ll never have to miss your favorite Telenovela again, because Univision Communications has launched a direct to consumer video service, Univision Now, with a live stream of its own content as well as that of Unimás. The channel will be available for $5.99 a month or $59.99 a year and can be viewed on iOS, Android and Web.

MAKER TO MAKE A MARK IN EUROPE: MCN Maker Studios has partnered with the soccer club AS Roma, based in Italy, to create original video content in an attempt to grow the club’s digital audience through social sharing.

HULU AND TIME WARNER, OVER BEFORE IT HAPPENED? Of course you’ve heard – Time Warner and Hulu have been in talks to discuss the former’s interest in investing in the latter. But now, sources are claiming this is unlikely to happen. huluCould it be the fault of Hulu’s unattractive next-day availability licensing model? Rumor has it that Time Warner doesn’t want its properties (like HBO) providing content to other services. We’ll keep our fingers crossed, though, because we’d probably never leave the couch (or turn on another television) if we could stream Game of Thrones.

MOVIN’ ON UP: Isaac Lee, CEO of online network and brainchild of Univision and Disney/ABC News, Fusion, has been named the chief news and digital officer at Univision Communications Incorporated (UCI). He will take on the gargantuan task of overseeing UCI’s online, mobile, digital, content and music platforms like El Rey Network, The Root and Flama.

A SOCIAL NETWORK FOR THOSE WHO WANT TO ‘LIKE’ EVERYTHING: We at Portada have always assumed that people used social networks to find things to become outraged about, but it turns out we may be wrong. beBee, a social network that uses an algorythm to figure out what content we actually want to see, has nine million users, and it was only launched in February. We’re tempted to sign up just to make all mentions of Donald Trump disappear from our newsfeed.

VIDEO KILLED THE RADIO STAR, BUT STILL MAKES MONEY Supply-side platform Matomy Media Group has acquired Optimatic, aprogrammatic video ad company, for a minimum of $25 million. The acquisition is part of an effort to improve Matomy’s digital video capabilities. Video is increasingly important to the revenue generated by mobile ads, as the company expects the deal to produce$315 million in revenue in just the first year.

LATAM MARKET

ITS ALL ABOUT PARTNERING!: Engineering, sales and marketing company Pontis Communications has signed a partnership with Imagine Communications to support the latter’s work in Bolivia, Chile, Costa Rica, Mexico, Paraguay, Uruguay and Venezuela. Pontis will be working out of Buenos Aires, Argentina, and focus on networking and distribution solutions.

TELCOM AND TV MERGE IN PERU: PayTV and telecommunications provider Telefónica in Peru has selected ChyronHego’s Channel Box Prime to help launch a channel on the Movistar TV Network. This will be Channel Box Prime’s debut, and should render many inefficient and labor-intensive jobs unnecessary with its automated channel. The programming schedule will mirror that of Movistar TV Network.

NETFLIX FIGHTS LATAM PIRACY: According to a study by Grupo Radar, Netflix was more popular than the illegal torrent and streaming sites Popcorn Time, Pirate Bay and Cuevana. 22% of those surveyed claimed to have used Netflix, while two years ago, that number was at 4%.

 

What: With LiveRail and the Oracle Data Management Platform help, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs.
Why it matters: Streaming video platform’s LiveRail-powered private ad exchange will let brands target audiences with the Oracle DMP.

fdHeHGpV_400x400From this fall onwards, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs with Facebook’s video advertising platform, LiveRail, and the Oracle Data Management Platform (DMP) help.

Owned by Fox, NBCUniversal and Disney,the service will add programmatic ad tech in its sales processes. Advertisers will be able to combine their first-party data with third-party data for ad targeting to offer granular personalization coupled with reach and scale.

LiveRail will power the private ad marketplace in which Hulu sales teams will be able to transact direct premium video deals programmatically with real-time optimizations.

“The marketplace has shown that data is overwhelmingly the new currency,” said Peter Naylor, SVP of Advertising at Hulu, in a statement. “With this new offering, Hulu is at the forefront of defining ‘programmatic’ for the digital video ecosystem and will increase efficiency and ROI for marketers.”

The range of Hispanic content, in Spanish and English, continues to expand. But we could do more and differently, many say.

TelemundoAdvertisers, Save the Date for Upfronts

For the Upfront 2015 season, Telemundo and NBC Universo will come out of the gate together with their presentations, on May 12. With all the emphasis in the media on the growth in number and buying power of U.S. Hispanics, will this be a hot one?

univisionUnivision Not on Republican Debate List

On the other hand, the Republican presidential candidate debates will not air on Univision, according to <i>Latin Times</i>. Not surprisingly, the folks at Univision think this is a big mistake. Spokesman José Zamora told the publication, “There is a very simple political reality — Hispanics will decide the 2016 presidential election. No one can match Univision’s reach and ability to inform, provide access and empower Hispanic America. Anyone who wants to reach and engage Hispanics will have to do it through Univision.”

BTW, our friends at Telemundo tell us that they will air these debates.

On the other hand, chairman Reince Priebus told BuzzFeed, “It’s highly questionable whether we’re treated fairly on Univision. You can fight all day long with people, not to say that that wouldn’t continue, but at the same time you still have to get your message out.”

La comunidad rebrands to English

Miami-based la comunidad, recently acquired by SapientNitro, announced it will now be known as “the community”, a move it says better reflects the cultural landscape.According to its press release, “Translating our name to ‘the community’ reinforces our emphasis on culture and not just language or ethnicity,” said Joaquin Mollá, co-founder and Chief Creative Officer of the community. “The community is a more accurate reflection of the world we live in today, where cultural distinctions are much less rigid and identity is more fluid than ever.”

flamaUnivision Expands Flama Deal with Hulu

Hulu will add more offerings from Flama to its free and paid platforms. It will carry episodes of beachboy lifeguard comedy Saving Lives, plus all episodes of Taking on America, Drop the Mic with Becky G, Chachi’s Dance to Uforia and The Bodega. Univision launched the digital video network in 2013 to reach Hispennials.

 

pongaloGlobal Spanish Video Streams

Latin Everywhere, the global, Spanish-language entertainment company, launched a new video content service called Pongalo. According to Deadline Hollywood, Pongalo launched in beta with selections of programming from Venezuelan broadcaster RCTV and Colombia’s Caracol, for a total of 500,000 hours of available video content. Streaming video on websites and within apps is powered by Inmoo, a tech company acquired by Latin Everywhere. New content from Latin Everywhere’s assets and from third-party creators will be added weekly.

 

Who’s Won Oscar?

For you movie maniacs, ahead of the 2015 Oscars, Latin Post runs down the history of Oscar nominations and wins for Cubans, Puerto Ricans and Hispanic Americans.

Eva Longoria: We Need a Richer Picture

During the National Association of Television Program Executives (NATPE) conference, Eva Longoria spoke about the continuing need for diversity in U.S. TV programming, while also pointing up the increasingly complex identities of Hispanics in America. Longoria is head of the UnbeliEVAble Entertainment production company and is producing and starring in a new show, Telenovela,for NBC. It’s about a telenovela star who doesn’t speak Spanish. Speaking on the NATPE panel titled “Sharpening the focus: How U.S. networks are engaging the Hispanic audience,” she said it’s important to have not only Latino characters but also Latino writers who can provide a richer picture of Hispanics.

What: Hulu, the website and over-the-top (OTT) subscription service , has launched 7 top titles from spanish-language broadcaster MundoFOX – including the current season of El Mariachi.
Why it matters:Through this partnership, Hulu becomes the first on-demand partner to distribute MundoFox’s premium content.

El_MariachiHulu, the website and over-the-top (OTT) ad-supported subscription service offering , has launched 7 top titles from Spanish-language broadcaster MundoFOX – including the current season of El Mariachi, to boost its Spanish programming lineup.

Hulu became MundoFOX’s first on-demand partner in April, first announced at the Hulu Upfront presentation in NYC. Through this partnership, Hulu can distribute MundoFox’s premium content, which is currently available in 75% of U.S. Hispanic homes through affiliates. Mundo Fox is a joint venture between 21st Century Fox’s Fox International Channels and Colombian broadcaster RCN Televisión. Hulu is a joint venture of 21st Century Fox, Disney and NBCUniversal, according to Variety.

Users have free access to all current-season of episodes of “El Mariachi” and 13 episodes of “Dos Lunas”. For the five other MundoFox only one episode is available for free but users can sign up for Hulu Plus (US $7.99 per month) and watch the rest.

The MundoFOX titles now streaming on Hulu are:

El Mariachi – CURRENT SEASON

Based on the Robert Rodriguez film of the same name, El Mariachi, is about Martin, a young mariachi musician who is mistaken as a hired assassin and is inadvertently thrown into a war with the cartels.

Cumbia Ninja

In a major slum called La Colina, young idealist Hache (Ricardo Abarca) and his friends will confront the drug dealers who control the neighborhood.

cumbia_ninja

Kdabra

A critically-acclaimed series of mystery and intrigue that gathers elements from the real and the supernatural worlds; its main character, a 17-year-old who has escaped from a dark community.

kdabra

Tiempo Final

Each week, the characters face a deadend or an inevitable fate that will change their lives forever.

tiempo_final

Mentes en Shock

The story of León Robles, a Spanish psychiatrist in a new town and a new job, searching for his twin sister.

mentes_en_shock

Historias de Corrido

A collection of dramatic series based on the classic Mexican musical known as “Corrido.”

historias_de_corrido

Dos Lunas

The story of a woman, played by Barbara Mori, trying to cope with her split personality disorder sparked by a tormented past.

dos_lunas

What? Hulu 2014 lineup will include new seasons for original series.The series “Deadbeat,” “East los High” season two and “The hotwives of Orlando” will be launched this year.
Why it matters? Originals are a rapidly expanding part of Hulu’s content. This is particularly interesting for the Hispanic market as “East los High” has an all Latin cast. Other content distributors such as Netflix are also expanding their production of original content.

huluHulu has introduced its 2014 lineup of new and returning Hulu Originals.Shows as “The Awesomes,” “Moone Boy,” “Behind the Mask,” “Quick Draw” and more are returning with new seasons.

“Originals are a rapidly expanding part of Hulu’s business. We’re excited to offer our users an exclusive variety of distinctive, smart, and entertaining shows in 2014 that showcase some of the best talent making television today, both in the U.S. and around the world,” said Charlotte Koh, head of development, Hulu Originals.

Hulu has also announced the second season renewal of the series “East Los High,” the first English-language series with an all-Latino cast. This teen drama was one of the top 10 most popular shows on Hulu and Hulu Latino throughout the summer of 2013.

The comedy “Deadbeat,” directed by Troy Miller (“Arrested Development”) and starring Tyler Labine (“Reaper”), Cat Deeley (“So You Think You Can Dance”) and Brandon T. Jackson (“Tropic Thunder”) will launch on April 9, 2014. “Deadbeat” is Hulu’s first co-production with Lionsgate Television.

Hulu will distribute reality TV satire “The Hotwives of Orlando” from Paramount Digital Entertainment (“Burning Love”). The show stars Casey Wilson (“Happy Endings”), Angela Kinsey (“The Office”), Kristen Schaal (“Flight of the Conchords”), Tymberlee Hill (“Drunk History”), Danielle Schneider (“Upright Citizens Brigade”) and Andrea Savage (“Step Brothers”) as six of Orlando, Florida’s housewives who are ready to drink, fight, and cry, sometimes all at the same time.

Adding to its selection of internationally series, Hulu will release the original Scandinavian version of the drama series “The Bridge,” recently adapted for U.S. audiences by FX, as well as the Canadian hit reality-style dance drama “The Next Step,” acquired from BBC Worldwide North America.

The second season of Chris O’Dowd’s semi-autobiographical comedy “Moone Boy” will make a return to the service this spring. In the second half of 2014, Hulu will release second seasons of Seth Meyers and Mike Shoemaker’s animated hit “The Awesomes” featuring the voices of many current and former “SNL” members, Josh Greenbaum’s compelling docu-series “Behind the Mask” and John Lehr and Nancy Hower’s clever Western comedy “Quick Draw.”

In addition, Hulu will offer returning seasons of “Fresh Meat,” “Pramface,” “Elite New Face,” “Line of Duty,” “Moody Family” and “The Only Way is Essex.”

What? Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers and AOL, Inc. came in #1 in the Top 10 Video Ad Properties.
Why it matters? Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.

Other prominent findings from October 2013 include:

  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.1 minutes and the average online video ad was 0.4 minutes.
  • Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers.
  • 70.1 million viewers chose Facebook which ranked second
  • AOL, Inc. followed in number with 62.3 million
  • NDN  ranked #4 with 50.6 million
  • And VEVO #5 with 49.6 million.
  • Maker Studios Inc debuted in the ranking #10 with 30.5 million unique viewers.

49.1 billion video content views occurred thoughout October with :

  • Google Sites generating the highest number at 16.6 billion
  • followed by Facebook with 1.4 billion
  • and AOL, Inc. with 1.3 billion.

Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers / October 2013

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,976

49,080,851

1,330.1

Google Sites

164,819

16,595,857

506.5

Facebook

70,055

1,365,771

33.5

AOL, Inc.

62,273

1,276,425

79.5

NDN

50,555

603,047

86.9

VEVO

49,608

650,227

42.5

Amazon Sites

44,287

191,849

25.6

Yahoo Sites

42,334

357,063

69.5

Microsoft Sites

38,895

697,377

49.6

Vimeo

32,851

131,600

31.1

Maker Studios Inc.

30,475

517,104

62.7

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.Source: comScore Video Metrix .Content Videos Only (Ad Videos Not Included)

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed/October 2013

 

Top 10 Video Ad Properties by Video Ads Viewed

More than 24.5 billion video ads were viewed in October by Americans, with:

  • AOL, Inc. sustaining the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  • followed by BrightRoll Platform with 2.6 billion
  • LiveRail.com with 2.5 billion
  • TubeMogul Video Ad Platform with 2 billion.

9.2 billion minutes was the Time spent watching video ads, with :

  • AOL, Inc. conveying the highest duration of video ads at 1.8 billion minutes.

Video ads reached 56 percent of the total U.S. population an average of 141 times during the month, with :

  • Hulu delivering the highest frequency of video ads to its viewers with an average of 81.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

24,489,895

9,200

141.2

56.0

AOL, Inc. (including Adap.tv)

4,008,110

1,838

25.9

49.8

Google Sites

3,588,124

371

31.2

37.1

BrightRoll Platform

2,609,688

1,253

15.5

54.3

LIVERAIL.COM

2,524,323

993

23.0

35.4

TubeMogul Video Ad Platform

2,028,732

592

21.1

31.0

SpotXchange Video Ad Marketplace

1,874,696

629

17.0

35.6

Specific Media

1,492,130

583

13.7

35.0

Hulu

1,415,577

571

80.7

5.7

Tremor Video

799,983

336

10.6

24.3

NDN

651,262

209

13.8

15.2

comScore Video Metrix .Content Videos Only (Ad Videos Not Included)
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Source: comScore Video Metrix.Ad Videos Only (Content Videos Not Included)

 

Top YouTube Partner Channels Ranked by Unique Video Viewers/October 2013

Video music channel VEVO sustained the top position in the Top 10 Youtube parter channel ranking with 47.8 million viewers in October

  • Fullscreen rose #2 spot with 31.5 million unique viewers
  •  Maker Studios Inc. followed with 30.5 million
  • Warner Music came in #$ with 26.1 million
  • ZEFR #5 with 23.7 million.

Maker Studios Inc. proved the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer).
VEVO achieved the greatest number of videos (621 million)

  • followed by Maker Studios Inc. (517 million)
  • Fullscreen (335 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,832

620,949

41.4

Fullscreen @ YouTube

31,510

335,127

33.8

Maker Studios Inc. @ YouTube

30,475

517,003

62.7

Warner Music @ YouTube

26,128

157,738

17.8

ZEFR @ YouTube

23,678

117,079

13.1

The Orchard @ YouTube

22,125

90,037

10.8

Crackle Media @ YouTube

20,804

54,124

4.8

rumblefish @ YouTube

19,653

52,254

7.2

UMG @ YouTube

17,849

63,577

9.8

BroadbandTV @ YouTube

16,546

160,745

32.4

Source: comScore Video Metrix . Content Videos Only (Ad Videos Not Included)

What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco forecasts that by 2016 two-thirds of mobile traffic will be video viewing, and approximately 70% of advertising spending targeting Hispanics is spent in television.
Why it matters: There’s such high growth potential in online video – they’re the highest CPM in digital advertising – and Facebook seeks between US $1-2.4 million a day for its in-feed video ad feature. For online video to become a revenue driver for Hispanic media, the content should not be recycled and repurposed – rather, the content needs to be creative in its own way.

The strong growth of online video usage and advertising has interesting implications for the Hispanic market. On average, each U.S. Hispanic person watched 1,176.2 minutes (over 19 hours) of online video in March of this year, according to ComScore data. As importantly, Hispanics watch more online videos per viewer than the average U.S. consumer (270 per month vs. 243 for the U.S. consumer). Mobile communications, so pervasive among Hispanics, are also being driven by video consumption. In fact, Cisco forecasts that by 2016 two-thirds of mobile traffic will be video viewing. Online video offers digital extensions of Hispanic radio, print media and pure play digital properties a chance to level the playing field in the traditionally broadcast advertising oriented Hispanic market. Approximately 70% of advertising expenditures targeting Hispanics goes into TV.

Online Video Advertising Offers Non TV Media a Chance in the Broadcast TV Oriented Hispanic Ad Market.

Online Video CPMs (cost per thousand viewers) are the highest in digital advertising, usually three to four times as high as display advertising CPM’s. This explains why Facebook is seeking between US $1 million and US $2.4 million a day for its new in-feed video ad feature. Because of the high growth prospects of online video advertising, a whole new ecosystem of video advertising placement firms, which also provide comprehensive audience data insights and RTB (Real-Time Bidding) and video content producers, has emerged. It includes companies such as Vevo, Hulu, Google’s YouTube, Machinima, Videology, TubeMogul and Adap.tv.

For online video really to become a revenue driver for Hispanic media properties it is crucial that it does not just become a way to repurpose broadcast content. The key is to invest in creative that is native to the digital medium. “As clients are not investing in creative, but just repurposing video, I believe there is a lost opportunity to make better ads, to connect better with the audience and tell better stories as we are not limited to smaller spots,” says Xavier Mantilla, Partner and Client Manager at UM in Miami.

We Need to Invest in This and Not Just Repurpose Videos.

According to Mantilla, while online video may be a media buy, at heart, it is a creative piece. If media agencies got more together with creative agencies, these would be much more successful. He adds that, “when we look at video campaigns that have had higher click-through rates we realize that the creative played a very big role, as well as where it was running, so this fusion of art and science needs to grow. The next big opportunity is to generate localized video advertising to speak to an audience from its natural point of view.” The local nature of newspapers and radio can make them a particularly good fit for a new wave of localized online video ads. But as Mantilla concludes, “We need to invest in this and not just repurpose videos.”

 

21st Century Fox, NBCUniversal and The Walt Disney Company announced that they will maintain their respective ownership positions in Hulu and together provide a cash infusion of $750 million in order to propel future growth.

It is the second time that Hulu has called off its sale.  In May there were several rumors about Yahoo! buying the company.

“We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure,” said Chase Carey, President and Chief Operating Officer of 21st Century Fox. “We had meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match, but with 21st Century Fox and Disney fully aligned in our collective vision and goals for the business, we decided to continue to empower the Hulu team, in this fashion, to continue the incredible momentum they’ve built over the last few years.”

“As Hulu´s evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company.

Launched in 2008, Hulu is now an aggregator of premium online television content from over 400 content partners, and has achieved more than 30 million monthly unique visitors. Hulu launched its premium subscription service, Hulu Plus, in 2010, which has now surpassed four million subscribers after more than doubling in 2012. Hulu achieved revenues of $690 million that same year.

21st Century Fox, NBCUniversal and The Walt Disney Company announced that they will maintain their respective ownership positions in Hulu and together provide a cash infusion of $750 million in order to propel future growth.

It is the second time that Hulu has called off its sale.  In May there were several rumors about Yahoo! buying the company.

“We believe the best path forward for Hulu is a meaningful recapitalization that will further accelerate its growth under the current ownership structure,” said Chase Carey, President and Chief Operating Officer of 21st Century Fox. “We had meaningful conversations with a number of potential partners and buyers, each with impressive plans and offers to match, but with 21st Century Fox and Disney fully aligned in our collective vision and goals for the business, we decided to continue to empower the Hulu team, in this fashion, to continue the incredible momentum they’ve built over the last few years.”

“As Hulu´s evolution continues, Disney and its partners are committing resources to enable Hulu to achieve its maximum potential,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company.

Launched in 2008, Hulu is now an aggregator of premium online television content from over 400 content partners, and has achieved more than 30 million monthly unique visitors. Hulu launched its premium subscription service, Hulu Plus, in 2010, which has now surpassed four million subscribers after more than doubling in 2012. Hulu achieved revenues of $690 million that same year.

Hulu today is premiering the English-language drama East Los High, a 24-episode fiction series set in a Los Angeles high-school. The series premieres June 3 and is being billed as a “Hulu original series.”

East Los High is the brainchild of producer/director Carlos Portugal, who according to press reports, had three “no’s” for the writers: No gardeners, no gang members and no maids. The series recounts a love triangle among a group of Latino teenagers, and as of today is available on both Hulu and Hulu Latino.

Hulu, the video service launched in 2011 by News Corp and Walt Disney Co., is now being pursued by media powerhouses, including Yahoo, which has offered between $600 million and $800 million for the company, and DirecTV, which according to Reuters, has also come forward with an offer of its own.

Hulu, whose premium service Hulu Plus counts over 4 million subscribers, offers subscribers video content from hundreds of providers, including Hispanic-targeted TV networks Azteca America, Estrella TV, History en Español, NUVOTV, Tr3s, Univision, Galavision and Unimás.

This might be Memorial Day weekend in the U.S. but the news about Hulu’s growing list of suitors continue to move at full speed.

According to several media reports on Sunday, Yahoo Inc. has made a formal offer for Hulu that ranges between $600 million to $800 million. The offer, which was confirmed by unidentified sources to Reuters, puts Yahoo in the company of other suitors for the video service owned by News Corp and Walt Disney.

Hulu, whose premium service Hulu Plus counts over 4 million subscribers, offers subscribers video content from hundreds of providers, including Hispanic-targeted TV networks Azteca America, Estrella TV, History en Español, NUVOTV, Tr3s, Univision, Galavision and Unimás.

Just last week, Yahoo spent $1.1 billion to acquire blogging tool Tumblr, which is used around the world to upload photos and videos, and is widely used by several Spanish-language media companies, including Univision, NBCUniversal and Conde Nast, among many others.

There is no certainty about the deal, but Yahoo! is interested in buying online video company Hulu.

Yahoo! is clearly interested in getting a bigger slice of the online video advertising pie.  Days ago Yahoo! tried to buy 75% of the French site Dailymotion, owned by Telecom, but was not able to close the deal. The growth of online video advertising is  the main reason behind Yahoo’s interest in acquiring properties in that space.

Hulu is owned by News Corp and Disney, and according to Reuters, the board of the company has been meeting with potential buyers. Hulu is valued in two billion dollars at the time.

Google, Amazon, Guggenheim Partners and Chernin Group apparently are also interested in buying Hulu.