Hugo Rodrigues


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Jacobo Gomez has started a new position as Sales Director – Latin America at Clear Channel Outdoor. Prior to this appointment, Gomez was Latam and US Hispanics’ Media Sales Director for Spain’s Grupo Prisa, owner and publisher of AS.com and El País.





McCann Worldgroup announced that Hugo Rodrigues has been named Chairman and CEO of WMcCann. He was most recently President and CEO of Publicis Brazil, an agency where he had also served as Chief Creative Officer before rising to the top position. Rodrigues will report jointly to Rob Reilly, Global Creative Chairman of McCann Worldgroup, and Fernando Fascioli, President of McCann Worldgroup Latin America & CaribbeanMartin Montoya remains as President for WMcCann, and will report to Rodrigues.



Tiago Ribeiro has arrived to Montevideo to start his new position of Head of Social Media at Wild-Fi agency. The company has operations in Puerto Rico, Panama, Chile, Paraguay and Argentina and belongs to the group The Electric Factory.Before arriving to Uruguay, Tito had worked at J. Walter Thompson and Y&R in Peru, in addition to teaching social networking at Miami Ad School.




Juan Carlos Liscano has been named the new managing director of American Airlines for the airline’s Latin America operations.Liscano’s new occupation will require him to oversee operations for “American’s largest international region covering 50 destinations in Mexico and Central and South America,” according to the Dallas-Fort Worth-based company.In 2014, American Airlines appointed Juan Carlos Liscano as the head of the Los Angeles operation. Liscano has been with the company since 1994.




Interactive Advertising Bureau Brazil has announced its 2018 board:

Ana Moisés, Marketing Solutions Director of LinkedIn Latin America, assumes the position of President of the entity.

Paula Puppi, CEO of Blinks, will occupy the position of agencies Vice President.

Raffael Mastrocola, LatAm General Director at The Community Miami, is the new Financial VP.

Fabrício Protti, Managing Director of Teads, is the new VP of Vehicles.

The new board will become effective on January 1.



Regina Campanini has joined argentine agency Don as Head of Strategy.









Gonzalo Farrus is the new VP SALES for LATAM of Mediasur Argentina.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Francisco Garcia- MediaMath ::: Osvaldo Tirse-  ESPN  :::  Pierluigi Gazzolo – Viacom ::: Juan Isaza ::: Publicis Worldwide (PWW)- Hugo Rodrigues ::: Diego Tuya- Darío Rial-Mercado McCann :::

descargaFrancisco Garcia has been appointed Manager, Platform Solutions- Latin America at MediaMath. Garcia previously worked as Digital Media Director: LAtAm & US Hispanic at Publicitas.


descarga (1)Osvaldo Tirse was recently appointed Sr. Manager, Multimedia International Ad Sales at ESPN in Miami. Tirse’s prior position was in Advertising Sales at Rovio Entertainment.


unnamedViacom International Media Networks has appointed Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s). In addition to his role as Chief Operating Officer (COO) of VIMN, Gazzolo will move from New York to Miami to take up the Americas role on a dedicated basis reporting to VIMN President and CEO, Bob Bakish.In his new role, Gazzolo will provide leadership for one of VIMN’s most important business divisions, spanning operations in markets across the Americas division including Argentina, Brazil, Colombia, Mexico, Canada and US Hispanic (Tr3s). He will oversee the ongoing expansion of VIMN’s portfolio of TV channels, including the Paramount Channel launch in the region. In addition, Gazzolo will retain his role as the Nickelodeon brand lead for all markets outside of the U.S.Prior to this new Americas’ role, Gazzolo served as VIMN’s Chief Operating Officer since January 2011. Previously, Gazzolo was COO of MTV Networks International (MTVNI).Gazzolo holds a bachelor’s degree in Communications from Florida International University, where he was honored as Alumni of the Year in 2011.


juan-isaza-Juan Isaza was appointed as head of strategic planning Latin America at DDB after two years of serving as Director of Social Media Lab of the firm. The executive has led the strategic planning department of DDB in countries like Colombia and Mexico.

rodrigues-Publicis Worldwide (PWW) has announced the appointment of Hugo Rodrigues as chairman of Publicis Brazil and Salles Chemistri. He will report directly to Paul Giovanni, chairman of PWW in Brazil.


diego tuya y darío rial-Diego Tuya and Darío Rial  were appointed Creative Directors at Mercado McCann.