SALES LEADS: Petco, Avocados From Mexico, Chevron…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Posts Tagged ‘Horizon Media’
Horizon Media
SALES LEADS: Walker & Company Brands, Fiat Chrysler Automobiles, Benjamin Moore…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
SALES LEADS: Dunkin’ Donuts, Burlington, McDonald’s….
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
5 Things You Need to Know About World Cup Marketing: Canvas, UM, Horizon Weigh In
With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.
SALES LEADS: UnitedHealth, Wyndham Hotel Group, Converse…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Horizon Media Wins UnitedHealth Group’s Account In the U.S.
Horizon Media has won the UnitedHealth Group account in the U.S. UnitedHealth Group is the biggest U.S. health insurer. This addition is another among Horizon Media’s previous big wins, like the account for Sprint.
Horizon Creates New Direct Marketing Unit “Horizon Next”
Horizon Media is broadening its direct marketing practice with a new stand-alone entity called Horizon Next.The Unit, led by direct marketing leader Gene Turner, will provide brand strategy, consumer and channel insights, strategic planning and buying, data strategy and analytics solutions.
Horizon Media Wins Sprint’s US$700 Million Media Account
Sprint Corp. has moved its US$700 million media account from Publicis Groupe’s Mediavest Spark to independent media agency Horizon Media following a review.Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. However, the phone service provider has cut its total advertising costs by US$200 million for each of its last three fiscal years.
SALES LEADS: Sprint, Horizon Media, Warner Bros., Buchanan’s…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
Video Advertising: Dunkin’ Brands, Publicis and Horizon Want More Long-Form Content, First Party Data and Off-line Measurement
What are the main challenges when it comes to increase Hispanic video marketing budgets? This question was asked to major ad buyers from MediaVest, Horizon, Publicis Media and Dunkin’ Brands in a piece included in our just released 52 page 2017 Video Marketing Guide (Free Download).
Horizon Media to Launch Bilingual Social Practice
Horizon Media has launched a dedicated multicultural social solution led by Karina Dobarro and Pedro L. Rodriguez.This new multicultural social practice will maximize brand influence for agency’s clients across multicultural audiences through organic engagements, influencer relationships and strategic paid media.
Canvas Worldwide Appoints Paul Woolmington as Chief Executive Officer
What: Canvas Worldwide, a joint venture between Horizon Media and global creative powerhouse INNOCEAN Worldwide, has appointed Paul Woolmington as Chief Executive Officer, effective January 18, 2016. Why it matters: Woolmington, an Advertising and Marketing Pioneer and Serial Entrepreneur will lead the New Media and Communications Agency Network. Canvas Worldwide accounts include Kia and Hyundai. Canvas Worldwide, the joint venture announced earlier […]
Upfronts: Broadcasters Aim to Keep Hispennials Watching, while Agencies Crave Measurement
With increasing pressure from digital, broadcasters will strut their best and brightest stuff this week. Here’s what media buyers from Zubi Advertising, Horizon Media, Havas Media, Dieste, Bromley and Innocean USA expect.
Maturing Marketplace: Digital NewFronts 2015
Digital Content NewFronts grow as line between TV and digital blurs. How Horizon Media, AOL, SMG, INNOCEAN USA, Havas, AOL and Yahoo see the NewFronts evolving.
Should HBO Latino Go Over the Top?
Yesterday morning HBO Chairman and CEO Richard Pepler said that HBO will launch a stand-alone, over-the-top service that would allow consumers to watch HBO content without having a cable subscription. Whether HBO Latino will be part of this initiative is still to be determined. But Portada’s Susan Kuchinskas played what-if and asked several experts on their thoughts on an OTT HBO Latino.
Zach Rosenberg: “Multicultural consumers definitely impact general consumers. They are trendsetters and highly influential.”
Zach Rosenberg, EVP Chief Growth Officer at Horizon Media is one of the most experienced U.S. Advertising executives. In 2000 Zach joined Horizon Media as General Manager, In 2012 he became EVP, Chief Growth Officer. Zach will be one of the speakers at our upcoming Portada Evolving America Summit on Tuesday October 21 in the Ritz Carlton, Marina del Rey. We interviewed Zach on his views on Multicultural audiences, their impact on the general consumer and more.
BREAKING: Free daily Quiubo! launches in NYC
Starting Monday July 28 commuters going into Manhattan from Queens, Brooklyn, Bronx and New Jersey will have a new daily free newspaper to choose from: Quiubo! (Spanish coloquial for “What’s up?”), a free newspaper targeting the Hispanic population. The new Spanish-language publication will have an average page count of 20 pages and an initial circulation of 12,000 Monday to Friday.
Horizon Media hires Karina Dobarro to lead Multicultural capabilities
Horizon Media is strengthening its existing cross-cultural capabilities as the company continues to infuse cross-cultural experts across all of its brand teams. For this reason it has appointed Karina Dobarro as VP, managing director, multicultural brand strategy to lead the multicultural brand strategy practice within the agency. Joining her is Jerly Marquez as associate director of multicultural brand strategy. Dobarro will report to Stan Fields, EVP, Managing Partner at Horizon Media, and Marquez will report to Dobarro.
2014 Soccer World Cup: Will Marketers Shout GOOOOOOOL?
What:Marketers are gearing up early in anticipation for 2014’s Fifa World Cup, in Brazil. It is seen as the most important news event platform for Hispanics. Many marketers, including Gonzalo del Fa, president Group M Multicultural in New York City, began conversations with their clients in 2012 and have already closed some of those deals. […]
Against all odds, Hispanic Print Ad revenues increase
Spanish-language media was the big exception in the Q2 2013 Kantar advertising expenditures figures, being the only media that substantially grew compared to the same period of 2012. Interestingly the Kantar figures also included a 1.4% increase in Spanish-language newspaper advertising. Hispanic newspapers continue to distance themselves from the general market newspaper malaise, partly because […]
