Horizon Media has won the UnitedHealth Group account in the U.S. UnitedHealth Group is the biggest U.S. health insurer. This addition is another among Horizon Media’s previous big wins, like the account for Sprint.
Horizon Media is broadening its direct marketing practice with a new stand-alone entity called Horizon Next.The Unit, led by direct marketing leader Gene Turner, will provide brand strategy, consumer and channel insights, strategic planning and buying, data strategy and analytics solutions.
Sprint Corp. has moved its US$700 million media account from Publicis Groupe’s Mediavest Spark to independent media agency Horizon Media following a review.Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. However, the phone service provider has cut its total advertising costs by US$200 million for each of its last three fiscal years.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
What are the main challenges when it comes to increase Hispanic video marketing budgets? This question was asked to major ad buyers from MediaVest, Horizon, Publicis Media and Dunkin’ Brands in a piece included in our just released 52 page 2017 Video Marketing Guide (Free Download).
Starting Monday July 28 commuters going into Manhattan from Queens, Brooklyn, Bronx and New Jersey will have a new daily free newspaper to choose from: Quiubo! (Spanish coloquial for “What’s up?”), a free newspaper targeting the Hispanic population. The new Spanish-language publication will have an average page count of 20 pages and an initial circulation of 12,000 Monday to Friday.