Check out our new round up for brand marketers with the most relevant new insights and new research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Honda’s "Space for Dreams" campaign encourages parents to help their kids aim for the stars, with heavy use of digital video supported by social media. Honda liked the footage so much that it also hopes to create a 30-second TV spot – and carve out a budget to air it.