In 2015 major retailers have transferred FSI (Free Standing Inserts in Newspapers, circulars, or preprints) dollars to digital advertising, and are studying results for future advertising commitments. A round-up about how this situation is playing out in the Hispanic newspaper market.
A.H. Belo Corporation, the company that publishes the The Dallas Morning News and Spanish-language weekly Al Dia has gone through quite a few changes. Last year it sold its Riverside, CA, newspaper The Press Enterprise including its Spanish-language weekly La Prensa, to Freedom Communications. The proceeds of that sale have been invested mostly into acquiring Dallas/Ft. Worth and the larger Texas market oriented digital marketing and event companies.
People change positions, get promoted or move to other companies. Portada is here to tell you about it: Homero Martinez, Vicente Jubes,Roberto Ruiz, Lincoln Lopez , Luis Carlos Vélez, Don Thompson, Sergio Mankita, rAQUEL vILLAREAL, Damien Burke, David Chun, Boris Droutman