Nuances of culture are important for anyone trying to reach Hispanics, from political candidates to mainstream brands to media. Fox Buys Majority in National Geographic Magazine and Cable: Will Climate Change Denial Win? The 127-year-old nonprofit National Geographic Society has struck a $725 million deal that gives 21st Century Fox a majority stake in National Geographic magazine […]
Posts Tagged ‘Hispennials’
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. How Maleficent Got Her Hispanic Groove Casting a Hispanic star or throwing some Spanglish into the marketing isn’t the only way Hollywood studios can attract Hispanic audiences. Sometimes, tweaking the marketing to […]
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Felipe Esparza is “un Buen Fit” for Honda Fit Combine two of the most desirable and least-understood consumer segments – Hispanics and Millennials – and you get Hispennials, a target market everyone wants […]