Posts Tagged ‘Hispanics’

Hispanics

RANKING: Top 10 Video Platforms Preferred by US Hispanics

Which video platforms do US Hispanic users prefer? What types of content do they provide? Does gender play a role in audiovisual content preference? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


The LA Dodgers and What It Means to Be Latino in Los Angeles

Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are Latino. We spoke to the L.A. Dodgers’ Spanish-Language Media Sales Manager Jesse Nuñez to discuss their targeted marketing efforts, and how they incorporate the Dodgers into the way that Latinos identify with […]


LINKAGE: Mainstream Marketers Go after Hispanics but Pharma Lags

The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company. Pharma companies lag in Hispanic marketing Some pill-pushers just don’t get it – it being the importance of Hispanic consumers to any company. According to an analysis and report from AHAA, Johnson & Johnson-Janssen-Ortho-McNeil leads in marketing targeted to the nation’s Latinos, […]


Condorito, Latin America’s cartoon character, finds a new home with US representation agency

For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito.  Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region.  In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse.  It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!


Condorito, Latin America’s cartoon character, finds a new home with US representation agency

For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito.  Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region.  In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse.  It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!


Todobebe.com reemerges as part of Entravision

Entravision Communications Corporation , has announced the launch of Todobebe , a content property focused on motherhood issues reaching Latinos in the US and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.


MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.