Posts Tagged ‘Hispanics’

Hispanics

RANKING: Top 10 Video Platforms Preferred by US Hispanics

Which video platforms do US Hispanic users prefer? What types of content do they provide? Does gender play a role in audiovisual content preference? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


The LA Dodgers and What It Means to Be Latino in Los Angeles

Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are Latino. We spoke to the L.A. Dodgers’ Spanish-Language Media Sales Manager Jesse Nuñez to discuss their targeted marketing efforts, and how they incorporate the Dodgers into the way that Latinos identify with […]


LINKAGE: Mainstream Marketers Go after Hispanics but Pharma Lags

The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company. Pharma companies lag in Hispanic marketing Some pill-pushers just don’t get it – it being the importance of Hispanic consumers to any company. According to an analysis and report from AHAA, Johnson & Johnson-Janssen-Ortho-McNeil leads in marketing targeted to the nation’s Latinos, […]


Condorito, Latin America’s cartoon character, finds a new home with US representation agency

For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito.  Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region.  In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse.  It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!


Condorito, Latin America’s cartoon character, finds a new home with US representation agency

For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito.  Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region.  In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse.  It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!


Todobebe.com reemerges as part of Entravision

Entravision Communications Corporation , has announced the launch of Todobebe , a content property focused on motherhood issues reaching Latinos in the US and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.


MORE FROM PORTADA

Major League Teams Need to Truly Connect with Hispanic Fans

Major League Teams Need to Truly Connect with Hispanic Fans

Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.


#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada's Data & Content Marketing Forum in NYC on April 3.


Pulpo’s New Rebrand Conveys Integrated Offerings Across Media, Digital Marketing and Content

Pulpo’s New Rebrand Conveys Integrated Offerings Across Media, Digital Marketing and Content

Pulpo is about to announce three new sub-brands that will help expand the company's services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.