Consumer Insights Roundup: Hispanic Millennials Say Speaking English at Home is a Priority, 40% of Consumers Prefer Netflix…
A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.
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A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.
We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
Which video platforms do US Hispanic users prefer? What types of content do they provide? Does gender play a role in audiovisual content preference? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.
Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.
How well are multicultural agencies faring in meeting the increased demand for campaigns shaped by diversity and the inclusion of a wider audience?
FLUVIP, an influencer marketing company, has decided to open offices in Mexico.
Alejandro Roman Fuster of Pulpo Media explains why targeting a consumer is similar to targeting a voter.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
[ctahfb] Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are
Portada reflects on the Super Bowl’s digital performance: Streaming viewership was at its highest ever, Facebook and Twitter generated less game-related activity than last year and Instagram got in on the Super Bowl video content bandwagon. And what Hispanic Audiences did…
According to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the IAB Digital media has reached parity with TV as a primary information source about presidential candidates.
Versy, a social messaging platform that merges 150 content channels with group chats, is targeting US-Hispanic and Latin American markets, customizing the user experience to their unique needs.
NBC UNIVERSO, the entertainment and sports cable channel for Latinos, has announced it has acquired from AMC the exclusive television rights to air the hit apocalyptic series “The Walking Dead” in Spanish in the United States. This will mark the first time the series will air in Spanish on U.S. television and other platforms*.
The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company. Pharma companies lag in Hispanic marketing Some pill-pushers just don’t get it
For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito. Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region. In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse. It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!
For well over six decades now, Latino families have been guffawing over the antics of their favorite animated character, Condorito. Originally developed as a comic strip penned by Chilean artist Rene Rios Bottiger, Condorito and his wild cast of characters have come to represent symbols of place and identity in the lives of readers and viewers throughout the region. In fact, in a recent research study conducted by Strategy Research Corp, Condorito was identified as “Ours” by more than 85% of Hispanics when compared with Mickey Mouse. It is due to this intense loyalty and universal popularity that Fronteras Ventures was established as a new, US based licensing agency for the world’s most famous animated Latino personality!
Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.
Entravision Communications Corporation , has announced the launch of Todobebe , a content property focused on motherhood issues reaching Latinos in the US and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.
Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands).