Posts Tagged ‘Hispanic TV’

Hispanic TV

CNN Latino Expands into Salt Lake City

CNN Latino, the Spanish block programmed exclusively for the U.S. Hispanic market, has signed an affiliation agreement with KPDR Partners to begin airing on KPDR-LD 19 in Salt Lake City. The agreement calls for KPDR-LD to broadcast CNN Latino’s block from 3-11 PM and from 4-12 PM (MT). Channel 19 is a low-power television station and Salt Lake […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.