PrismaIQ’s Michelle Savoy: “Our Proprietary Technology Substantially Increases Multicultural Advertising Inventory.”
PrismaIQ’s Michelle Savoy discusses how the new PrismaIQ platform can substantially increase multicultural advertising inventory.
PrismaIQ’s Michelle Savoy discusses how the new PrismaIQ platform can substantially increase multicultural advertising inventory.
Digo Hispanic Media has inked exclusive U.S. advertising sales representation partnerships with premium publishers Grupo Clarin (Argentina), El Tiempo Casa Editorial (Colombia), and Grupo Multimedios (Mexico). The announcements were made at Digo’s “Together We Rise/Cultura on Steroids” event in New York City.
At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.
News: MundoNow-iHeartMedia, Adsmovil, SimilarWeb… partnerships, acquisitions, and what’s behind them.
Digo executives Augusto Romano and Hernan Zungri discuss the unique power of owned and operated media for advertisers.
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …
Warner Bros Discovery presents a broader spectrum of content and unparalleled advertising opportunities to reach the U.S. Hispanic Market.
Hispanic Heritage Month Advertising provides major opportunities for brands. Hispanic Heritage Month is around the corner. Learn about its historical origin, mistakes for brands to
TelevisaUnivision Q2 2023 results: total revenue grew 10% to US $1.2 billion, driven by Mexican advertising, exchange rate impact, and global subscription and licensing revenue from ViX.
Cultural sensitivity is a critical skill for any marketer who wants to truly engage consumers in multicultural America. Guillermo Pérez, Chief Creative Officer, Digo provides
Remezcla announced that MyCode acquired a “sizable” stake in Remezcla. The transaction reflects the trend towards further consolidation in the Hispanic digital media space as relatively small companies partner up to scale their operations. In August last year, Mitu acquired NGL Collective, and in May, also of 2022, MyCode acquired ImpreMedia, a major publisher of Spanish-language content via digital and print media.
We recently published an article asking whether Hispanic media companies are weathering the advertising recession better. Well, we just got data to answer that question, and the answer is yes, at least if we look at the largest Hispanic media company: TelevisaUnivision.
Bloomberg Línea’s content reaches more than 30 million people per month. Portada interviewed Chief Operating Officer Kaio Philipe.
Washington D.C based El Tiempo Latino is one of the main digital and print properties in the U.S. Hispanic market. El Tiempo Latino aims to provide its audience with truth-based information, particularly through reliable news media in Spanish, CEO and publisher Javier Marin tells Portada.
National conservative Spanish-language media network Americano Media and Audacy just announced an agreement through which Americano Media programming will be broadcast on Audacy’s 790 AM (WAXY-AM) in the Miami, Florida, market, which as of October 3 became Radio Libre 790. We spoke with Jorge L. Arrizurieta, President of Americano Media, about the transaction and his company’s expansion plans.
New report reveals that Hispanic households in the U.S. are bigger streamers, with an average of seven connected TV apps.
“We are the first ever conservative radio and TV platform in Spanish. It has not happened in the world before,” Jorge L. Arrizurieta, President of Americano Media, tells Portada. With a potential target market of more than 500 million Spanish speakers worldwide Americano Media is a new multimedia platform for conservative Latinos, producing 18 hours of original programming for an under-represented audience.
GoDigital Media Group (“GoDigital”), the owner of mitú, announced the acquisition of NGL Collective with the backing of MEP Capital, a media and entertainment-focused investment firm. The new entity will retain the name of NGL Collective.
Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. The new podcast series takes listeners “deep into the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”