Wells Fargo Marketing is important; The financial institution reported investing US $600 million U.S. in advertising and promotion in 2020 (1.076 US$ billion in 2019), according to Statista. Portada talked to Rebeca Vargas, Head of Marketing for Diverse Segments at Wells Fargo on the whys and hows of her upcoming initiatives.
A person familiar with the sale told the New York Times that My Code had paid “more than US $10 million”. The acquisition brings together Impremedia’s local and national brands with My Code’sadvanced digital competencies and reach.
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music.
The Smithsonian’s National Museum of the American Latino announced a $2M gift from The Coca-Cola Company to support the new museum.
The Florida Panthers are having a record-breaking season with a league-best 58-18-6 record, winning the Atlantic Division for the first time since 2015-16, clinching the
While Centers of Multicultural Marketing Excellence certainly fulfill their function as specialized units for best practices and research, they are also sometimes mocked by insiders as consulting units that do not have decision-making power. This is not the case of Dish’s Hispanic Center of Excellence, Alfredo Rodriguez, Vice President, Latino Center of Excellence at DISH Network tells Portada. “DishLATINO is a brand and a product. A P&L focused mindset drives all acquisition, retention, programming & product initiatives.”, he asserts.
DoorDash launched ‘Antojo’, its first-ever custom created Spanish & English multi-platform marketing campaign aimed at authentically connecting with the Latino community.
The growth of Hispanic-owned businesses is the number one goal of the USHCC, a business advocacy group representing more than 5 million U.S. Hispanic-owned businesses. USHCC recently hosted its Legislative Summit with several national elected officials and business leaders. USHCC President & CEO Ramiro Cavazos talked to Portada about the expected outcome of the Legislative Summit.
Diversity increases NCRC Community Development Fund has just been named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022, placing ninth in the “Small and Mighty” category. Portada talked to Marissa Calderon, Executive Director, NCRC Community Development Fund, Inc. and Chief of Community Finance & Mobility, National Community Reinvestment Coalition, to understand the key elements that foster innovation in her organization.
In recent times, businesses have recognized the importance of supporting diverse-owned media and organizations. Yet, they face structural barriers that prevent them from receiving funding from advertisers and benefactors,and covering the perspectives and issues that matter to their communities.
Thanks to an ingenious football marketing strategy the NFL was able to become one of the leading leagues across the globe. What role do Hispanics play in the NFL’s marketing strategy? Marissa Solis, SVP Global Brand & Consumer Marketing, NFL, shared some concepts about the NFL’s marketing plan going forward.
Sedano’s Supermarket, the fourth-largest Hispanic retailer in the U.S., recently introduced Nuestra Sazón magazine, the first step in its retail media network launch. The custom publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. Portada interviewed Javier Herrán, Chief Marketing Officer, Sedano’s. to learn more about Nuestra Sazón and other projects related to Sedano’s retail marketing strategy.
Impremedia recently launched Estar Mejor, the only wellness website in Spanish for the Hispanic community in the United States. Estar Mejor is the seventh vertical content site Impremedia has launched. These sites now attract more than 35 million monthly users, according to Impremedia. Portada talked to Rafael Cores, Impremedia’s VP of Content, about the content and monetization strategy of the Spanish-language media company.
United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets, according to new research released today by PQ Media.
How are media holding agencies plans for Increased minority media buys panning out so far? We asked several key players on the brand, media agency, and publisher side about how they see brand advertisers supporting media properties targeting minorities and how the plans toward increased investment by major media holdings have been working so far. Views from Jason Riveiro, Larissa Acosta, Gonzalo del Fa, Ivan Adaime and Federico Grinberg.
Aprende Institute, an EdTech platform for the Spanish-speaking population, just closed an investment round of US $22 million. Portada talked to Martin Claure, CEO of Aprende Institute, about the Ed Tech company’s growth plans and the opportunities he sees in the high-growth U.S. Hispanic market.
LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.
Tecate announced expanded distribution for its new premium beer Tecate ALTA in stores throughout California, Nevada, New Mexico, Arizona and southern Texas. To understand the rationale behind the new product launch and the Tecate Alta marketing campaign by the Heineken-owned Mexican import beer brand, Portada talked to Belen Pamukoff, Brand Director, Tecate. 5 things you need to know.
Family is everything. Calling and texting family in Mexico and Latin America has never been easier with Metro by T-Mobile. Join Metro now through Oct.
Arturo Villar, the publisher of Hispanic Market Weekly and a pioneer in the U.S. media industry, recently passed away at the age of 87. A recollection of Villar’s professional achievements, why he embodied such extraordinary values as a publisher, and his curiosity and zest for life. With contributions from Larissa Acosta, Isabel Bucaram, Juan Manuel Benitez, Gloria Constanza, Cynthia Corzo, Izzy Gonzalez, Cynthia Hudson, Jose Lopez Negrete, Roberto Oliva, Cynthia Nelson, Juan Jose Nuñez and Mike Valdes-Fauli.
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
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