Aspen Institute Latinos & Society Program Announces $1.675 Million in Grants
08/24/2022
The Aspen Institute Latinos & Society Program grants come from partners dedicated to advancing prosperity for under-served business.
hispanic marketing
Tecate Alta Presents: Alta Sinfónica, Which Converges Latin Music and the San Francisco Philharmonic
08/23/2022
Tecate ALTA Presents: ALTA Sinfónica, a reimagined approach to classical music led by the founder of the SF Philharmonic, Jessica Bejarano.
T-Mobile and ViX Partnership: T-Mobile Customers to Get Free Subscription to ViX+
07/20/2022
Televisa Univision’s ViX and T-Mobile announced an agreement that substantially impacts the Hispanic streaming and video space. T-Mobile and Metro by T-Mobile are giving their new and existing customers a free subscription to ViX+, the premium SVOD tier of ViX, for a full year.
Why Tecate Alta Uses CTV and Very Little Traditional TV
06/27/2022
Gen Z Marketing, particularly when it comes to Hispanics, is not anymore about the Univisions and Telemundos of the world. Belen Pamukoff, Brand Director Tecate and Tecate Light at Heineken USA, uses mostly CTV advertising. The executive shares her views about the “Bring your All” advertising campaign started earlier this month as Tecate Alta is entering two new markets.
Combate Global’s Campbell McLaren On Their MMA Audience Growth
06/06/2022
Combate Global posted the second-highest television viewership in company history with MMA audience during fight night.
Wells Fargo’s Rebeca Vargas: “DEI and Multicultural Marketing Are Not the Same. They Have Different Objectives.”
05/15/2022
Wells Fargo Marketing is important; The financial institution reported investing US $600 million U.S. in advertising and promotion in 2020 (1.076 US$ billion in 2019), according to Statista. Portada talked to Rebeca Vargas, Head of Marketing for Diverse Segments at Wells Fargo on the whys and hows of her upcoming initiatives.
My Code Acquires Impremedia, Strengthening Its Presence in Hispanic Media
05/11/2022
A person familiar with the sale told the New York Times that My Code had paid “more than US $10 million”. The acquisition brings together Impremedia’s local and national brands with My Code’sadvanced digital competencies and reach.
Canela Media Announces Canela.TV’s Foray Into Originals and Details New Content Acquisitions
05/05/2022
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music.
National Museum of the American Latino Receives $2 Million Gift From The Coca-Cola Company
05/05/2022
The Smithsonian’s National Museum of the American Latino announced a $2M gift from The Coca-Cola Company to support the new museum.
New Florida Panthers Vamos Gatos Mural Spreads Playoff Fever to South Florida’s Latino and Hispanic Community
05/03/2022
The Florida Panthers are having a record-breaking season with a league-best 58-18-6 record, winning the Atlantic Division for the first time since 2015-16, clinching the
Inside Dish’s Latino Center of Excellence: Why it is Different
05/02/2022
While Centers of Multicultural Marketing Excellence certainly fulfill their function as specialized units for best practices and research, they are also sometimes mocked by insiders as consulting units that do not have decision-making power. This is not the case of Dish’s Hispanic Center of Excellence, Alfredo Rodriguez, Vice President, Latino Center of Excellence at DISH Network tells Portada. “DishLATINO is a brand and a product. A P&L focused mindset drives all acquisition, retention, programming & product initiatives.”, he asserts.
DoorDash Launches “Antojo”, Its First-Ever Hispanic Marketing Campaign
04/21/2022
DoorDash launched ‘Antojo’, its first-ever custom created Spanish & English multi-platform marketing campaign aimed at authentically connecting with the Latino community.
Ramiro Cavazos: “Less than 1% of the Buying Power of Our Government Goes to Latino-Owned Businesses.”
04/18/2022
The growth of Hispanic-owned businesses is the number one goal of the USHCC, a business advocacy group representing more than 5 million U.S. Hispanic-owned businesses. USHCC recently hosted its Legislative Summit with several national elected officials and business leaders. USHCC President & CEO Ramiro Cavazos talked to Portada about the expected outcome of the Legislative Summit.
How the NCRC’s Community Development Fund Fosters Innovation
03/15/2022
Diversity increases NCRC Community Development Fund has just been named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022, placing ninth in the “Small and Mighty” category. Portada talked to Marissa Calderon, Executive Director, NCRC Community Development Fund, Inc. and Chief of Community Finance & Mobility, National Community Reinvestment Coalition, to understand the key elements that foster innovation in her organization.
Nielsen Launches Diverse Media Equity Program
02/09/2022
In recent times, businesses have recognized the importance of supporting diverse-owned media and organizations. Yet, they face structural barriers that prevent them from receiving funding from advertisers and benefactors,and covering the perspectives and issues that matter to their communities.
NFL’s Solis: “American Culture is Latino Culture. Marketing Needs to be Done Through a Multicultural Lense.”
01/29/2022
Thanks to an ingenious football marketing strategy the NFL was able to become one of the leading leagues across the globe. What role do Hispanics play in the NFL’s marketing strategy? Marissa Solis, SVP Global Brand & Consumer Marketing, NFL, shared some concepts about the NFL’s marketing plan going forward.
Sedano’s Javier Herran:”Nuestra Sazón Acts as an Extension of Sedano’s Marketing Strategy.”
01/17/2022
Sedano’s Supermarket, the fourth-largest Hispanic retailer in the U.S., recently introduced Nuestra Sazón magazine, the first step in its retail media network launch. The custom publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. Portada interviewed Javier Herrán, Chief Marketing Officer, Sedano’s. to learn more about Nuestra Sazón and other projects related to Sedano’s retail marketing strategy.
Inside Impremedia’s Spanish-language Content Strategy
11/08/2021
Impremedia recently launched Estar Mejor, the only wellness website in Spanish for the Hispanic community in the United States. Estar Mejor is the seventh vertical content site Impremedia has launched. These sites now attract more than 35 million monthly users, according to Impremedia. Portada talked to Rafael Cores, Impremedia’s VP of Content, about the content and monetization strategy of the Spanish-language media company.
Audio Advertising to Reach US $18.1 Billion in 2021, Driven by High Podcast and Hispanic Advertising Growth
11/05/2021
United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets, according to new research released today by PQ Media.
Minority Media Buys: Despite Plans of Leading Media Agencies, Publishers See Little Change For Now
11/01/2021
How are media holding agencies plans for Increased minority media buys panning out so far? We asked several key players on the brand, media agency, and publisher side about how they see brand advertisers supporting media properties targeting minorities and how the plans toward increased investment by major media holdings have been working so far. Views from Jason Riveiro, Larissa Acosta, Gonzalo del Fa, Ivan Adaime and Federico Grinberg.