Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon, tells Portada about the rationale of the creative and media of the new Verizon advertising campaign.
The Newfronts and Upfronts are over, and the World Cup starts in three days. Where are we in terms of advertising and marketing investment? Is World Cup advertising eating away at Hispanic advertising this quarter? Portada asked a few industry insiders, and this is what we found out.
TL1: Connecting with US Hispanic audiences by blending advanced data technology with deep cultural understanding.
Learn how technology is democratizing access to U.S. Hispanic audiences beyond the click era, and how TL1 helps brands, agencies, DSPs, and SSPs reach US Hispanic audiences across every channel.
José Villafañe, founder of Nueva Network, recently sold his stake in the company and tells Portada about his experience and what he recommends to media entrepreneurs.
The news of the acquisition of Adsmovil’s Latin American operations, a company with over 20 years in the market, by the British firm MiQ has impacted the advertising sector, even though the deal had been an open secret for months. It’s symptomatic of the industry’s current state that Alberto “Banano” Pardo has decided to sell his company in Latin America now. What forces are driving consolidation? What role does retail media play? What might the transaction amount have been? Seven things you should consider.
Multicultural Web Media becomes exclusive U.S. ad sales partner for Mediaset España Digital, unlocking scalable multicultural advertising opportunities.
New Nielsen 2026 report reveals radio reaches 93% of Hispanic adults. Learn why audio is the most effective path to purchase for Latino consumers.
Alberto “Banano” Pardo, CEO and founder of Adsmovil, is a leading expert in the Ad-Tech and digital advertising sector. Here we interview him.
It’s the first full week of the New Year, although we are still shaking off the holiday languor. Wake up: 2026 will be a big year for marketing. 6 Must-Knows about diverse (mass) growth audiences, according to thought leaders from d exposito & Partners, Horizon Media, Major League Soccer, Nueva Network, WPP Media and Unidad Editorial.
PrismaIQ reveals AI-powered audience intelligence insights into Hispanic holiday shoppers and their digital behaviors.
According to new figures provided by the Latino Donor Collaborative, California’s 2030 Latino GDP is expected to reach U.S $1.4 trillion, an economy larger than the current GDP of Netherlands (IMF figures). The Latino economy fuels U.S. prosperity, with forecasts showing dynamic state-level growth through 2030 and Mexican American contributions.
Just in time for Cinco de Mayo, Gran Centenario introduces its first U.S. multi-platform campaign, “Don’t Be A Gringo,” encouraging Americans to move beyond cultural clichés and embrace genuine Mexican traditions, flavors, and spirit.
Rommel Valencia of Mexico’s Multimedios Group shares insights on strategic partnerships, U.S. Hispanic audience content consumption, and monetization strategies in the digital space.
Jackie Puente was recently appointed as the first millennial USHCC Board Chair. Throughout her career, Ms. Puente has been a translator between public, private, and nonprofit entities to promote sustainable and equitable growth. We interviewed her to understand her views on the growth of the United States Hispanic Chamber of Commerce (USHCC) and the opportunities and challenges ahead.
Leveraging premium Hispanic inventory through cultural precision fosters trust, authenticity, and deeper connections with US Hispanic audiences. Experts highlight the role of data-driven insights, high-quality media, and owned platforms in achieving meaningful engagement.
Portada has heard from various members of the Los Angeles-area-based marketing community; some of them have lost their homes due to the devastating losses caused by the wildfires.
We have also heard from all types of small businesses in the area that have lost not only their homes but their entire livelihoods. How the USHCC, LiftFund and HITN are stepping up.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
Portada interviewed Randy Gudiel, SVP Media Director at Orci on his plans for 2025.
How will a new Trump presidency impact multicultural marketing? 9 things you need to know.