What’s New? MundoNow Podcast to be Sold and Distributed by iHeartMedia
News: MundoNow-iHeartMedia, Adsmovil, SimilarWeb… partnerships, acquisitions, and what’s behind them.
News: MundoNow-iHeartMedia, Adsmovil, SimilarWeb… partnerships, acquisitions, and what’s behind them.
Financial Super App and naming rights sponsor of MLS Arena Inter&Co Stadium, hires seasoned Fortune 100 executive Kaio Philipe to scale across America.
How Mercedes Rodríguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, markets healthcare in New York, the most diverse metropolitan area in the world.
Mundial Media has appointed Gerardo (Gerry) Ramirez as Chief Growth Officer. Ramirez will lead strategic initiatives, partnerships, and operational optimizations. Mundial Media, the first AI-enabled
We explore the media channels that are making waves among this demographic, drawing insights from industry stalwarts Cayetano Chimeno, Global Partnerships Director & Country Manager Digo Hispanic Media Spain and Augusto Ghigliotti, Head of Publishers at Digo Hispanic Media,
To kick off Hispanic Heritage Month, NTERTAIN Studios and Audio Up Media announce the launch of two new Spanish-language podcasts, sponsored by Xfinity Mobile, featuring
Dozens of brand marketing and media buying agency leaders shared knowledge at last week’s Portada Live event in New York City and virtual format.
Media buying executives Gloria Constanza, Partner, Chief Contact Strategist, d’exposito & Partners, Alex Minicucci,VP, Director Video Investment, Horizon Media, and Michael Roca, Executive Director, ELEVATE, Omnicom Media Group talked about some of the challenges they face as media buyers during the Hispanic TV Summit last week.
Warner Bros Discovery presents a broader spectrum of content and unparalleled advertising opportunities to reach the U.S. Hispanic Market.
Hispanic Heritage Month Advertising provides major opportunities for brands. Hispanic Heritage Month is around the corner. Learn about its historical origin, mistakes for brands to
Renowned Latin media powerhouse NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The
We just published the Marketing in Multicultural America 2023-2027 Insights Report. Advertising specifically targeted to African-Americans, Asian-Americans, and Hispanics will reach US $16.5 billion by 2027. The report is filled with intelligence about Hispanic Marketing forecasts and the input of key brand practitioners.
Holding Company Numatec is acquiring HEX. The newly-Appointed CEO Alexandre Jordão will scale the venture across key multicultural markets.
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York.
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame.
2023 Hmc Annual Summit, only conference devoted to Hispanic marketing, takes place April 26-27 in New York City. Business leaders, award-winning creatives, newsmakers and influencers
What are the Hispanic marketing implications of T-Mobile’s new acquisitions? Three things you need to know.
Brand marketers from Curaçao and Costa Farms discuss how they capitalize on brand purpose to create brand equity and business value. Learn how to listen to your customers to fine-tune your brand’s purpose and leverage brand equity.
Pepsi is one of the few FMCG companies with a Hispanic Business unit and sales of over US $2 billion a year. Portada spoke with Antonio Escalona, PepsiCo’s Senior Vice President & General Manager of the Hispanic Business Unit, about how the Juntos Crecemos initiative ties in with PepsiCo’s overall marketing.
2023 HMC Annual Summit takes place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City.