Tag

Hispanic market

Browsing

What: Facebook launched the  Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. The new product will allow brands to advertise on third-party apps using Facebook’s detailed targeting data.
Why it matters: This allows to engage U.S. Hispanics across the social sphere  in a mobile setting without the need of having mobile specific landings. An increasing amount of campaigns will be able to be extended to Hispanics with these mobile extensions.

Facebook launched the  Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook.  Facebook’s new mobile network will let advertisers use both standard banner ads and custom units.

This news gives us more leverage to what has been already done in social for the General Market.

The new ad network  will compete with companies like AdMob, InMobi, and Twitter, which has taken a similar approach to mobile advertising since acquiring the ad network MoPub last year.  The number of Facebook’s mobile-only users number is around 341 million. 59% of Facebook ad revenues now comes from mobile and these revenues are growing at a high rate. To satisfy the increased number of mobile users, the company has been attempting to become a “mobile-first” company and improving its tools to advertise to mobile audiences. The Facebook Audience Network is a part of this development.

What does FB’s new mobile ad network mean for the U.S. Hispanic market?

“I would think that this new audience platform plays well to marketers that want to use the mobile “killer app” which we now know is FB,  in a way to reach audiences through better, more targeted means,”  Xavier Mantilla, SVP Multicultural at UM, tells Portada. Mantilla adds that for “U.S. Hispanics this allows us to engage across the social sphere in a mobile setting without the need of having mobile specific landings, but leveraging the FB ecosystem for brands. I think it’s smart thinking on behalf of FB to push forward with the mobility piece as it will probably be a great add-on to mobile search and maybe grow budgets in the mobile space as we over index in both usage, as well as social through mobile devices. In the U.S. Hispanic role, this news gives us more leverage to what has been already done in social for General Market, and extend all campaigns to Hispanic with these mobile extensions and possibilities.”

Mary Zerafa, VP of Sales, at Multicultural Mobile Network Briabe Mobile notes that “Hispanics are very active on social media, even more so than the general market.  Facebook recognizes that and has been increasing its commitment.   On the one hand the Facebook Ad Network means more options for advertisers, on the other hand it means  more folks competing for Hispanic budgets, hoping to loosen the grip that traditional players have on the market.”

What: The latest TV spot for the 2014 Kia Optima specifically targets the Hispanic segment.
Why is it important: Manufacturers in all industries are acknowledging the purchasing power of Latinos in the United States.

In the latest advertising campaign for the 2014 Kia Optima, the Korean manufacturer went the extra mile to tailor TV spots specifically intended for the Hispanic community in the United States. (Click here to watch one of them).

The 33-sec. TV commercial highlights the features that make for the new Optima’s value, showing the top priorities a typical Hispanic customer demands: high-tech amenities, turbocharged performance and redesigned front and rear fascias, as well as safety gear like Blind Spot Detection.

“The new spots help to increase Kia’s presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with, while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled”, said Michael Sprague, executive vice president of marketing & communications, KMA.

Source: Motorward.

What: The Jimmy Dean ready-made food brand has a new Spanish-language TV commercial, entitled “Done” (“Listo”).
Why is it important: The Hispanic market is a very important consumer target for food brands in the U.S. Jimmy Dean brand relies on cultural insights and at the same time promotes convenience products that may make life easier.

Jimmy Dean is one of America’s best-known ready-made breakfast brands, and in order to more solidly address its Hispanic consumers, yesterday, September 9, it released a new TV commercial, so as to promote its popular line of breakfast sandwiches.

Several sources are sharing the details of Jimmy Dean’s Spanish-language TV commercial, created by advertising and marketing agency Walton Isaacson. It’s a :30 spot entitled “Done” (“Listo”) featuring a busy mom on a typical morning, as she gets her family ready for school and work. With the assistance of the Jimmy Dean Sun, mom and her family take time to enjoy the benefits of a Jimmy Dean breakfast to get their day started off on the right foot. The tagline, “Por un día brillante” (“Here’s to a shining day”), speaks to both the “brilliance” of smart choices and to sunshine, an essential ingredient in a positive day.

The spot will be airing on the following networks: Univision (Prime, Telenovelas), Telemundo, Estrella, MundoFOX, and Discovery (Familia and En Español). Watch the new Jimmy Dean’s TV commercial (“Done” / “Listo”).

Jimmy Dean Foods, Inc. produces and provides breakfast sausage, bacon, and sandwiches. Some of its most popular products are roll sausage, bacon, links and patties, skillets, flapsticks, breakfast bowls, sandwiches and omelets, but it also offers frozen breakfast products, such as quesadillas.

Join us at PORTADA Mexico!