Posts Tagged ‘Hispanic market’

Hispanic market

Digital Trends Launches Site for Hispanic Market with T-Mobile as Presenting Sponsor

What: Digital Trends has launched Digital Trends en Español, a new site for the Hispanic market that  features original content; the latest consumer tech product news and reviews in Spanish.The new site will be available at es.digitaltrends.com., supported by Digital Trends editorial team and sponsored by T-Mobile. Why it matters: The Tech news and review category has traditionally been a fruitful one […]


Sensis Opens New Office in Texas, Merges with K. Fernandez Marketing

What: After merging with K. Fernandez Marketing of San Antonio, cross-cultural agency Sensis is opening  an office in Austin today March 2.K. Fernandez Marketing Founder, Karla Fernandez Parker has been appointed  Sensis’ managing director of Texas. Why it matters: The Texas office is Los Angeles-based Sensis’  fourth office after Washington DC, Atlanta and Los Angeles. Texas offers exponential returns and […]


Progreso Financiero soon to be known as Oportun

What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will build upon Progreso Financiero’s commitment to providing affordable and responsible credit services to the Hispanic community. There is substantial demand for Financial Services among Hispanics, particularly after Immigration Reform recently added almost 5 million documented […]


Pizza Hut’s extreme brand revamp bets on Hispanics with new Spanish-language site

Pizza Hut, one of the largest U.S. pizza chain with almost 6,300-plusbdomestic stores, is undergoing through an extremely makeover that will add new specialty pizzas, sauces and crust flavors to its menu, as well as updating its logos, uniforms and website functionality, in a race to boost its growth and capitalize for a new generation of pizza eaters in America that want fast-casual pizza.


Disney’s Maker Studios craves for Hispanic content, partners with MiTú

Maker Studios, a multi-channel network owned by Disney, has announced the signing of an exclusive deal that will allow Latino-focused MCN MiTú Network to create original branded content targeting the Hispanic market.The deal comes after MiTú raised US $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.As part of this new partnership, Maker will have access to MiTú’s Hispanic talent base and will produce short-form content in both English and Spanish. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.


Momtastic to launch a Latina Section sponsored by American Family Insurance

Momtastic, a destination offering inspiration and solutions for family and life, has announced the launch of the new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage Month, and incorporates American Family Insurance’s initiative, Por Ellos, Si Podemos (Because of Them, We Can).


What Facebook’s new Mobile Ad Network means for the Hispanic market

Facebook launched the Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. The new product will allow brands to advertise on third-party apps using Facebook’s detailed targeting data.


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Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: