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Hispanic market

U.S. Hispanic Marketer’s Programmatic Video Roadmap

The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.

Big Lots Launches CELEBRA BIG! Holidays Campaign featuring El Chavo

From November 30 to December 27th, retailers Big Lots, who have over 1400 stores in 48 states across the U.S., will be running the CELEBRA BIG holidays campaign featuring the iconic character “El Chavo,” the animated character based on the beloved Mexican television personality created by Roberto Gómez Bolaños.

Video ID Company ZEFR Positioned to Take On US-Hispanic Market

More than ever, U.S. technology companies are focusing on the booming Hispanic market. We talked to Angie Correa, ZEFR’s new National Sales Director for the US Hispanic market, about how the company decided to invest in this growing market and the strategy they plan to put in place to conquer it.

Pizza Hut’s extreme brand revamp bets on Hispanics with new Spanish-language site

Pizza Hut, one of the largest U.S. pizza chain with almost 6,300-plusbdomestic stores, is undergoing through an extremely makeover that will add new specialty pizzas, sauces and crust flavors to its menu, as well as updating its logos, uniforms and website functionality, in a race to boost its growth and capitalize for a new generation of pizza eaters in America that want fast-casual pizza.

DishLATINO gives customers financial advice from expert Julie Stav

DishLATINO will offer its subscribers financial advice and guidance from Julie Stav through a new educational campaign. Stav, a financial expert in the Hispanic community, will be featured in a series of public service announcement ads created by DishLATINO, part of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. specifically for its customers.

Disney’s Maker Studios craves for Hispanic content, partners with MiTú

Maker Studios, a multi-channel network owned by Disney, has announced the signing of an exclusive deal that will allow Latino-focused MCN MiTú Network to create original branded content targeting the Hispanic market.The deal comes after MiTú raised US $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.As part of this new partnership, Maker will have access to MiTú’s Hispanic talent base and will produce short-form content in both English and Spanish. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.

Momtastic to launch a Latina Section sponsored by American Family Insurance

Momtastic, a destination offering inspiration and solutions for family and life, has announced the launch of the new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage Month, and incorporates American Family Insurance’s initiative, Por Ellos, Si Podemos (Because of Them, We Can).

Televisa partners with MiTú to develop digital content for Hispanics

Spanish-language media company Televisa and MiTú , an Internet-media and digital platform company focused on Latino audiences, have signed a multiyear multiplatform deal, under which they will jointly develop and distribute original programming and formats and deliver more than 620 million videos per month.