From Telemundo to Netflix: Six Factors Explaining Andrés Cantor’s Jump
Andrés Cantor signing on for Netflix shows how seriously platforms like Netflix are approaching sports content. Six reasons behind the move you need to know.
Andrés Cantor signing on for Netflix shows how seriously platforms like Netflix are approaching sports content. Six reasons behind the move you need to know.
Juan Saldivar shares insights on the evolving Hispanic advertising market, focusing on e-commerce, Big Tech, and other important topics.
d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, The transaction reflects the rise of OTT marketing and Direct Response in movie and entertainment marketing.
From November 30 to December 27th, retailers Big Lots, who have over 1400 stores in 48 states across the U.S., will be running the CELEBRA BIG holidays campaign featuring the iconic character “El Chavo,” the animated character based on the beloved Mexican television personality created by Roberto Gómez Bolaños.
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
Meredith Corporation , a media and marketing company serving over 100 million American women and 60 percent of U.S. millennial women, has unveiled Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial moms, one of the fastest growing consumer segments in the marketplace.
What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will build upon Progreso Financiero’s commitment
Pizza Hut, one of the largest U.S. pizza chain with almost 6,300-plusbdomestic stores, is undergoing through an extremely makeover that will add new specialty pizzas, sauces and crust flavors to its menu, as well as updating its logos, uniforms and website functionality, in a race to boost its growth and capitalize for a new generation of pizza eaters in America that want fast-casual pizza.
Maker Studios, a multi-channel network owned by Disney, has announced the signing of an exclusive deal that will allow Latino-focused MCN MiTú Network to create original branded content targeting the Hispanic market.The deal comes after MiTú raised US $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.As part of this new partnership, Maker will have access to MiTú’s Hispanic talent base and will produce short-form content in both English and Spanish. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.
Jimmy Dean, the popular food brand, has a new Spanish-language TV commercial, so as to promote its popular line of breakfast sandwiches among Hispanic consumers.