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What:  Liberty Tax, Inc. has launched SiempreTax+, a national tax preparation brand that will cater to the needs of Hispanics in the upcoming tax season.
Why it matters: SiempreTax+ will provide tax preparation plus a wide array of services and solutions like driver’s license assistance, notary and immigration help to Spanish-speaking customers.

descarga (1)Virginia Beach-based Liberty Tax, Inc., parent company of Liberty Tax Service, has launched SiempreTax+, a national tax preparation brand focused on the Hispanic community. Carlos Perez has been named COO of SiempreTax+. Even before the launch of the Hispanic specific brand   Liberty Tax had an active Hispanic marketing strategy and media engagement.

Siempre, which means “always”, is an independent brand under the Liberty Tax umbrella that provides tax preparation plus a wide array of services and solutions to Spanish-speaking customers, including driver’s license assistance, notary and immigration help, in the language they prefer — English or Spanish.

One important service will be Siempre’s assistance in helping customers understand the Affordable Care Act (ACA) and their responsibilities under the law. Siempre will host ACA seminars and provide materials in Spanish that will be tailored to specific situations most likely to affect SiempreTax+ customers.

The company will also help non-citizens apply for an Individual Taxpayer Identification Number (ITIN) at no charge. The ITIN not only allows citizens to have a credit card or opening a bank account , but also ,along with filing taxes each year, helps establish a record of residency in the United States.

” When you look at the growth in the Hispanic market and the lack of reliable tax preparation services available to that market, you have to realize there’s an opportunity there to give customers what they need and desire,” said Liberty Founder and CEO John T. Hewitt.

Liberty also said it will open its .offices on Nov. 15, earlier than normal, because it expects more taxpayers will need filing assistance as a result of the federal Affordable Care Act.2014 tax year will be the first in which Americans and legal residents will be required to show proof of health insurance coverage as part of their income tax returns.

@SiempreTax @libertytax

What: Russ Darrow group, the auto retailer, has created a Hispanic Market Division to respond to the needs of the Wisconsin Hispanic community.
Why it matters: The company has hired Mario Gayoso Noguerol as the new Hispanic Market manager,who will lead this division.

rdThe Menomonee Falls-based auto retailer Russ Darrow group has launched a Hispanic Market Division to satisfy the needs of the Wisconsin Hispanic community. Mario Gayoso Noguerol will lead this Hispanic Market Division.

Gayoso Noguerol was hired to serve as the Hispanic Market manager. He previously worked for Telemundo as an account executive.In addition, he is a member of the Latino Chamber of Commerce of Dane County in Madison and the Hispanic Chamber of Commerce Wisconsin in Milwaukee.

Russ Darrow has more than 600 employees, as well as a nationwide fleet and an in-house financing company. The company also counts with dealerships in Milwaukee, Appleton, Green Bay, Madison, Fond du Lac, Waukesha, Wawatosa, West Bend and Greenfield.

“Mario’s high energy, outgoing personality, and understanding of the Hispanic market make him a great fit for our organization and what we’re trying to accomplish,” said Mike Darrow, president and chief operating officer of the Russ Darrow Group. “In addition to marketing, we will also actively engage with the Latino community in order to grow our workforce to meet the needs of our customers.”

mgn“I’m excited to be part of the Russ Darrow Group’s Hispanic initiative and very serious about servicing the Hispanic community in Wisconsin,” Gayoso Noguerol (photo)said. “From new and used vehicle sales, financing or refinancing, service and body work, accessory sales, and more, the Russ Darrow Group is poised to become the Latino market’s go-to automotive solution.”

What: By serving the Hispanic entrepreneurial marketplace, Crowdismo is a relatively new startup that is taking a fresh approach towards the already crowded crowdfunding market.
Why is it important: New media ventures targeting the Latino market are learning that culture, and not language, is the binding substance that Hispanics have in common. Online and offline strategies are equally important so as to build engagement, particularly if businesses want to be perceived as community-relevant.

As commented by Forbes’ Giovanni Rodriguez back in September, Hispanics are beginning to understand that startups from a wide range of creative disciplines —technology, media, arts and design— have massive impact on local economies. They can help create jobs. They can help create tax revenue. Best of all, they can help create a new identity for the entire Hispanic community.

Or as Vista Hispano said in February, the power and influence of the U.S. Latino collective is undeniable: if the U.S. Hispanic market were a nation, it would boast one of the largest economies in the world, with spending power of US $1.2 trillion. The realities of today’s Hispanic market are that of opportunity, motivation, aspiration, altruism and hustle.

Crowdismo is a Latino crowdfunding platform founded by José Huitrón and José Guevarra, aimed at powering creativity and innovation within the Latino community through crowdfunding. Crowdismo is a digital destination and site for individuals to join a groundswell of people driven by the will to help power the prolific.

Here’s how it works:

  1. Pitch your project to an online community of early adopters and believers.
  2. Incentivize backers to pledge to your project with unique rewards.
  3. Hit project’s funding goal.

The belief is that Crowdismo will have an enormous impact on the Central Coast, among other communities with thriving Latino populations. Huitrón believes that not only tech companies but also the whole Hispanic creative economy deserve funding, and that Crowdismo could be the way to do it by creating jobs, tax revenue, and even help reshape the identity of the entire Latino communities.

Huitron is quite optimistic about Hispanic philanthropy statistics. According to Experian Simmons data, 47% of Hispanics living in the United States donated to a charity or nonprofit philanthropic organization in 2011. According to a Forbes study released last year, 69% of Hispanic survey respondents ranked the importance of helping people in need very highly. So, Crowdismo capitalizes on the philanthropic attitudes and creative energy of the Hispanic community.

Sources: B2C, Forbes, Vista Hispano.

What: By serving the Hispanic entrepreneurial marketplace, Crowdismo is a relatively new startup that is taking a fresh approach towards the already crowded crowdfunding market.
Why is it important: New media ventures targeting the Latino market are learning that culture, and not language, is the binding substance that Hispanics have in common. Online and offline strategies are equally important so as to build engagement, particularly if businesses want to be perceived as community-relevant.

As commented by Forbes’ Giovanni Rodriguez back in September, Hispanics are beginning to understand that startups from a wide range of creative disciplines —technology, media, arts and design— have massive impact on local economies.  They can help create jobs.  They can help create tax revenue.  Best of all, they can help create a new identity for the entire Hispanic community.

Or as Vista Hispano said in February, the power and influence of the U.S. Latino collective is undeniable: if the U.S. Hispanic market were a nation, it would boast one of the largest economies in the world, with spending power of US $1.2 trillion. The realities of today’s Hispanic market are that of opportunity, motivation, aspiration, altruism and hustle.

Crowdismo is a Latino crowdfunding platform founded by José Huitrón and José Guevarra, aimed at powering creativity and innovation within the Latino community through crowdfunding. Crowdismo is a digital destination and site for individuals to join a groundswell of people driven by the will to help power the prolific.

Here’s how it works:

  1. Pitch your project to an online community of early adopters and believers.
  2. Incentivize backers to pledge to your project with unique rewards.
  3. Hit project’s funding goal.

The belief is that Crowdismo will have an enormous impact on the Central Coast, among other communities with thriving Latino populations. Huitrón believes that not only tech companies but also the whole Hispanic creative economy deserve funding, and that Crowdismo could be the way to do it by creating jobs, tax revenue, and even help reshape the identity of the entire Latino communities.

Huitron is quite optimistic about Hispanic philanthropy statistics. According to Experian Simmons data, 47% of Hispanics living in the United States donated to a charity or nonprofit philanthropic organization in 2011. According to a Forbes study released last year, 69% of Hispanic survey respondents ranked the importance of helping people in need very highly. So, Crowdismo capitalizes on the philanthropic attitudes and creative energy of the Hispanic community.

Sources: B2C, Forbes, Vista Hispano.