Banijay’s Marie Leguizamo: Inside the Mind of a Content Producer for Latin Audiences
At the launch of the “Jalas o te rajas” for Prime Video, Marie Leguizamo, Managing Director of Banijay Mexico & U.S. Hispanic, told Portada about her journey at Banijay and the do’s and do n’ts of reaching Hispanic audiences in the U.S. and Mexico. Among other things, she discusses integrating streaming and social media effectively.