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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Nissan

Nissan has officially opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing future mobility solutions. With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.The studio uses an open format, including a lounge and a C-Zone (creative zone), where the entire team works collaboratively. Most of the office interior has been created by the studio’s designers, such as the stairs and the meeting room table. The interior design has also been carefully developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the company’s global growth. It will work in collaboration with Nissan’s design studios located in Japan, London, Shanghai and San Diego.

 

  • Radisson Hotel Group

Radisson Hotel Group announced the signings of two new-build Radisson hotels in Brazil in partnership with Atlantica Hotels. The hotels span the country from the Pinheiros District in São Paulo to the northeastern coast in the Flecheiras Village. Each hotel will feature the new Radisson design, which includes a comfortable natural look and feel that encourages a balanced environment. Radisson hotels provide opportunities to create experiences that center around social spaces, food and drink, guest rooms, meetings and wellness through the brands signature amenities.Radisson Hotel São Paulo Pinheiros will be located in the Pinheiros District and Radisson Hotel Flecheiras will be built near the beautiful beaches along Brazil’s northeastern coast. Atlantica Hotels is a licensee for Radisson Hotel Group’s brands in Brazil including: Radisson Blu®, Radisson®, Radisson RED® and Park Inn® by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 14 hotels in operation.Radisson Hotel Group is celebrating 30 years in Latin America.

 

  • LATAM/Avianca

Changing market dynamics are driving several network adjustments at Latin America’s two largest airline groups – LATAM and Avianca Holdings. Those companies are navigating currency pressure and rising fuel costs, and as a result they are working to maximise the profitability of their respective networks.

LATAM Airlines Group  is opting to cut some long haul flights and service to Argentina, and instead will focus on regional international routes and growing service in Brazil’s domestic market as its competitor Avianca Brazil continues to shrink.The airline is cutting eight routes in 2019 and adding nine new pairings. All the new routes are within South America and the cuts are largely focused on Argentina, along with some long haul markets that have weaker demand. LATAM executives recently explained that the company was cutting its international supply to Argentina by 20%. Argentina is in the midst of economic turmoil and its currency has plummeted, which has affected international inbound travel to the country. Government data show that international passenger levels fell year-on-year from Jun-2018 to Dec-2018, falling as much as 7% both in Oct-2018 and Nov-2018. Domestic passenger levels grew steadily in 2018, but there is little doubt that Argentina’s airlines battled weak yields. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board. 

Avianca’s adjustments include essentially exiting Peru’s domestic market and cutting some service to the US from its Bogotá hub. At the same time, the company is opting to add capacity from Bogotá to some larger domestic routes in Colombia and Chile.Other routes that Avianca is cutting in 2019 include Lima-Mendoza, and Bogotá to Montreal, Boston and Chicago O’Hare. It is also eliminating service from Cartagena to Pereira and New York JFK.Of all the routes it is cutting in 2019, it only faces competition on two of the pairings – LATAM on flights from Lima to Mendoza, and Viva Air Peru and Aeropostal on services between Cartagena and Pereira.Overall, Avianca is suspending 16 routes but also stated that it was adding capacity on its routes from Bogotá, to Medellín, Cali and Santiago.Avianca is planning modest capacity expansion in 2019. Its current guidance shows a range of flat growth to a 2% increase.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Global hotel chain Hilton will celebrated its milestone 100th anniversary in the midst of the most dynamic year in the company’s storied history.  To mark the occasion, hundreds of hotels around the world, including throughout the Caribbean and Latin America, extended Hilton hospitality beyond their doors by taking “Random Acts of Hospitality” to their communities – everywhere from Buenos Aires to Mexico City and Aruba to Rio de Janeiro.As it looks ahead to its next century, Hilton also announced the creation of The Hilton Effect Foundation, which will help create a better world to travel by investing in both organizations and people having a positive impact on the communities Hilton serves. The Foundation is launching this week with 15 grants to organizations that will support communities around the world, including Latin America. These inaugural grants will support programs around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow with a new hotel opening somewhere in the world every day. Hilton first entered the Caribbean and Latin America in 1949 with Caribe Hilton, marking the company’s first international hotel and birthplace of the piña colada. Today, the company has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 24 countries across the region, while having more than doubled its presence in the last five years.With one of the industry’s fastest-growing pipelines, Hilton plans to expand to nearly 20 additional countries by 2020. There are already more than 2,400 hotels in Hilton’s construction pipeline, and approximately one of every five hotel rooms under construction around the world is a Hilton. In the Caribbean and Latin America, the company has nearly 90 hotels under development across 14 different brands in more than 25 countries. Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton is a member of Portada´s Travel Marketing Board. 

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Hilton

Hilton announced the opening of Hilton Bogota Corferias, representing Hilton’s 20th property in the country. As the first full service hotel in the city’s fair and convention district, the 410-room property features more than 13,000 sq. ft. of flexible meeting and event space, including the largest terrace in the area that offers both indoor/outdoor space and spectacular mountain views.Located adjacent to the Corferias Bogota Fairground, the hotel offers a privileged location in the town’s main commercial area within close proximity to La Candelaria colonial neighborhood, Gold Museum and the Art Museum of the National University of Colombia. Hilton Bogota Corferias participates in Hilton Honors, the award-winning guest loyalty program for Hilton’s 17 distinct hotel brands. Hilton currently has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 25 countries across the Caribbean and Latin America with 19 hotels in Colombia, including Hilton Bogota and Hilton Cartagena. The company is actively pursuing additional growth opportunities and currently has a robust development pipeline of more than 80 hotels throughout the region, including six in the pipeline for Colombia.

 

 

  • Marriott & Expedia

Marriott International, Inc. and Expedia Group, Inc. have signed a fresh multi-year agreement for the listing of Marriot’s hotel chains on the latter’s website. Reportedly, the negotiation began November 2018. The deal will help travelers to make a booking at Marriott hotels worldwide through the Expedia site.However, the rate of commission hasn’t been disclosed. The last reported rate was approximately 12%. This is an important deal for Marriott as online booking is becoming important in the lodging business and is a major growth driver. This is the first deal between the two companies after Marriott acquired Starwood and became the world’s largest hotel company in 2016. Marriott is consistently trying to expand presence worldwide and capitalize on the demand for hotels in international markets. Moving ahead, the company plans to significantly expand its global portfolio of luxury and lifestyle brands. For 2019, Marriott anticipates 5.5% net room growth. The hotel company is also trying to expand footprint outside the United States, especially in Asia, Latin America, Middle East and Africa.

 

 

  • Sephora

Sephora, the Paris, France-based multinational chain of personal care and beauty stores, has added LATAM brands to its accelerate program. Over the past five years the Sephora Accelerate program has helped to platform many indie beauty brands, and the latest additions to the program include two LATAM brands. The latAm brands that have been added to Sephora´s merchandising category include Brazilian-based brands Care Natural Beauty and Orna Make-up, together with Mexican player Polvos Magicos. The Sephora Accelerate program, which has now been running for 5 years, has been expanding to have an international scope.  

 

 

  • Radisson Hotel Group 

Radisson Hotel Group has announced a raft of new properties and brand conversions for the Americas region. A total of six properties will join its Radisson Red, Radisson Blu, Radisson and Country Inn and Suites by Radisson brands over its next three years.In Latin America the group is set to open the Radisson Hotel Plaza Del Bosque in the San Isidro district of Lima this month. The hotel features 95 rooms, a ninth-floor swimming pool, a restaurant and bar, fitness centre and meeting space.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Panini

Trading card and memorabilia company Panini has signed Kopa Licensing as the brand’s agent in the LATAM region.“Together with Europe and North America, the whole Latin American territories are a real stronghold for Panini, where the company has millions of fans throughout the continent,” says Tony Verdini, senior manager, Panini. Italian company Panini brothers was founded it in 1961. The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.

 

  • Universal Aviation

Universal Aviation, the worldwide ground support division of Universal Weather and Aviation, Inc. (Universal®) has expanded its presence in Latin America, with the addition of Universal Aviation Argentina.Universal Aviation Argentina is based in Buenos Aires at Ezeiza International Airport (SAEZ) and supports all airports in the Buenos Aires area and all outlying stations. Universal Aviation Argentina can coordinate support to operators at more than 35 additional airports in Argentina.Universal Aviation Argentina team members are local experts on everything from ground handling, local CIQ procedures, landing permits, identifying pilot navigators and even local tourism from Ushuaia to Igauzu.Universal Aviation has more than 40 locations in over 20 countries—including Latin-American locations in Argentina, Brazil, Chile, Costa Rica, Dominican Republic, Mexico, Puerto Rico and Venezuela.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

Bogota-based airline Avianca will remove 10 E190 aircraft, eight of which it currently operates. Two other E190s are currently leased to Aeromexico Connect, Cirium Fleets Analyzer shows. As a result of the E190 removals, Avianca has incurred a US$38.9 million one-time non-cash impairment charge in its fourth quarter 2018 financial results, representing the residual value of the aircraft.Avianca says the E190 phase-out will result in cost savings on the maintenance and inventory front, as the airline undergoes an internal plan to boost profitability after focusing on growth in recent years.The carrier is the latest among Latin American airlines to target removals of the E-Jet E1 family from its fleet.

 

  • Global Citizen

International advocacy platform Global Citizen, committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media AOR. In addition to planning and buying duties, Havas Media will advise the organization on establishing effective brand and media partnerships.Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.The partnership will capitalise on the existing facilities and manpower of FAdeA, coupled with Etihad Airways Engineering’s MRO expertise as well as its strong customer footprint in Latin America. Following the signing of the multi-year agreement, seven Airbus A320 aircraft belonging to LAN Argentina were reconfigured at FAdeA facilities and more projects are planned in the coming months.

 

  • Hilton

Hilton has announced plans for four new hotels in Mexico. The new projects include the company’s first Canopy hotel in the country, as well as the first Hilton Hotels & Resorts property in Monterrey and the first two Curio Collection properties in Mexico City.Hilton said it currently has a portfolio of more than 60 hotels in Mexico, with nearly 30 additional projects in development.

 

 

 

  • Etihad Airways

Etihad Airways Engineering has signed a collaboration agreement with Argentina’s main aircraft manufacturer, Fabrica Argentina de Aviones (FAdeA), to serve MRO customers in South America. The agreement enables both companies to leverage their strengths and become significant players in the narrow body aircraft maintenance market in South America. As part of the collaboration, Etihad Airways Engineering will support FAdeA in developing the processes and capabilities to maintain and modify aircraft and aircraft components.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Dixie Brands Inc.

Dixie Brands, a canadian designer, manufacturer and distributor of marijuana infused products, has revealed the full scope of the Company’s current expansion plans. Along with reaffirming a planned expansion into the Canadian market, Dixie has also announced plans to enter new markets in the United States and Latin America.With a population of more than 620 million people, and nearly a dozen different countries in the area recently passing legislation allowing the sale of cannabis products, the region appears to be the next location to which cannabis companies will be directing their attention. In order to gain entry into Latin America, Dixie has signed a binding letter of intent with Khiron Life Sciences Corp., an established organization with market access to 75% of Latin America’s substantial population. The agreement between the two companies will take the form of a 50/50 joint venture.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Southwest Airlines

Southwest Airlines is dropping its service to Mexico City from its hub at Houston Hobby Airport. Houston is the only city currently offering nonstop service to Mexico City in Southwest’s Latin America route network. Southwest made the announcement in its most recent earnings call, when CEO Gary Kelly reported that the route would end March 31. During the call Kelly said that the airline was focusing on leisure destinations, while Mexico City had been more of a business travel market.Southwest serves Mexico City from Houston Hobby four times daily. All told, the airline serves Mexico from a total of 21 peak and seasonal cities in the United States, with its most recent addition being new service between Chicago Midway and San Jose del Cabo.

 

  • Expedia

Travel website Expedia have quietly stopped selling airline tickets for Venezuela amid recent political turmoil. Washington-based Expedia Group said the company was acting on behalf of travelers’ wellbeing and in accordance with recent travel advice by foreign governments about crime and civil unrest.American Airlines, with two flights daily from Caracas to Miami, is the only remaining U.S. carrier providing service to the country after Delta and United Airlines pulled out in 2017 amid a political crisis that has forced millions to flee the country.

 

 

 

  • Hilton

Hilton and Atlantica Hotels announced the signing of a management license agreement whereby Atlantica plans to develop and manage DoubleTree by Hilton hotels in Brazil. As part of this agreement, the companies also announced the first planned DoubleTree by Hilton hotel in Porto Alegre, Brazil. This agreement will introduce DoubleTree by Hilton in Brazil, underscoring Hilton’s continued commitment in the Caribbean and Latin America to introduce the company’s industry-leading brands across the region.DoubleTree by Hilton joins Atlantica’s portfolio of 19 brands represented by 120 hotels in Brazil, including Hilton Garden Inn. Hilton and Atlantica have opened four Hilton Garden Inn hotels in Brazil, including the recently-debuted, 153-room Hilton Garden Inn Itajaí, located near Brava Beach, Hilton Garden Inn Goiania, Hilton Garden Inn Belo Horizonte and Hilton Garden Inn Santo André. The companies plan to open two additional Hilton Garden Inn hotels in Fortaleza and São Paulo.Scheduled to open in 2021, the first DoubleTree by Hilton hotel in Brazil will be located at Padre Cacique Avenue, in the city of Porto Alegre and Rio Grande do Sul state. Hilton currently has a portfolio of more than 140 hotels and resorts open to welcome travelers in the Caribbean and Latin America, including seven hotels in Brazil. Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America at Hilton is part of Portada´s Travel Marketing Board.

 

  • Grupo MYT

Mexico-based restaurant brands operator Grupo MYT has secured a significant strategic investment from global private equity firm L Catterton.The restaurant company will use the funds to support and accelerate its expansion and growth across Mexico. Terms of the deal were not disclosed.Established in 2003, Grupo MYT designs and operates various restaurant models for the casual food segment in the country. It was founded by brothers Carlos, Andrés and Alfredo Mier y Terán. Brands operated by the company include Japanese casual dining restaurant Moshi Moshi; casual Mexican restaurant and cantina La Imperial; full-service multi-genre food hall Cocina Abierta; and La Crepe Parisienne kiosk format.L Catterton has made investments in various Latin American restaurant brands such as Cholula, Luigi Bosca, St. Marche, Rapsodia, Femme – Laboratório da Mulher, Espaçolaser, and Bodytech.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Grupo Vidanta

Grupo Vidanta, a resort and tourism developer in Mexico and Latin America, has announced the introduction of The Estates, a luxury development to debut at Vidanta Nuevo Vallarta and Vidanta Riviera Maya, two of the company’s seven resort portfolio destinations. It formerly existed under the name of “Jungle Estates.”With an initial presence in Vidanta Nuevo Vallarta and Vidanta Riviera Maya, The Estates will be Vidanta’s premier resort offering, positioned for the luxury market. The new units will be designed to reflect the beauty of the surrounding natural landscape.The Estates will be in nature-filled settings at Nuevo Vallarta and Riviera Maya.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • LATAM airlines

Chilean owned LATAM airlines has announced that it will operate three weekly flights between Montego Bay, Jamaica and its major hub in Lima, Peru starting July 1 next year. LATAM Airlines Group is Latin America’s largest airline group operating more than 1,200 flights per day and transports 67-million passengers per year. The airline has one of the largest route networks in the world, offering air services to around 140 destinations in 25 countries. LATAM has significant presence in six domestic markets in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador and Peru.

 

 

  • Hilton

Hilton announced the opening of Hilton Guadalajara Midtown, the Hilton Hotels & Resorts brand’s second hotel in Guadalajara and eighth property in Mexico. This opening is also a celebrated addition to Hilton’s expanding portfolio in the country, where the company has more than 60 hotels across seven brands welcoming travelers. Situated in the heart of the city’s financial and business district, the 225-room vibrant hotel in Guadalajara features a swimming pool, fitness center, signature restaurant, two bars and more than 11,500 square feet of flexible event space.Conveniently located less than 12 miles from Guadalajara International Airport, Hilton Guadalajara Midtown offers travelers access to Plaza del Sol shopping center as well as neighboring markets and attractions such as Teatro Degollado, Lake Chapala and Expiatory Temple. Guests can also take the famed Tequila Tour by train from Guadalajara to Tequila Jalisco.

 

  • Univar

Univar Inc., a global chemical and ingredient distributor and provider of value-added services, announced the opening of a new sales center in Colombia, to expand Latin American reach. The new sales center brings additional product, market and technical expertise to the region and expands Univar’s overall presence in important growth markets.Univar will continue to expand the Colombian sales center through 2019 as the company looks to further strengthen its presence in the Latin American region.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Llao Llao

Argentinian exclusive resort Llao Llao, located in the city of Bariloche, has appointed  Socialive as its creative, digital and media agency.

 

 

 

 

 

  • Grupo Habita

The pioneer of boutique hotel design in Mexico, Grupo Habita, has partnered with the global hotel industry’s leading guest acquisition platform, SiteMinder, to capitalize on the rise of international tourists in the country.Grupo Habita, which launched at a time when Mexico City struggled to appeal to international leisure travelers, has brought leisure tourism into less-travelled destinations for almost two decades. The hotel group has amassed 12 lifestyle properties across Mexico, as well as two in the United States, and today says technology will allow it to continue innovating and tapping into new source markets.Mexico ranked as the sixth most visited country in the world in 2017, with 39.3 million international visitors. It is expected to achieve a new record in 2018, having attracted more than 30.5 million international visitors during the first nine months, which is up 6.8% based on year-on-year figures.Already, Grupo Habita is working on future must-see destinations, including the remodeling of a mansion in Puebla, Mexico, and new properties in both Los Angeles and Austin, Texas.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • W Hotels

W Hotels Worldwide is headed to Brazil. Parent company Marriott International Inc. has just announced the signing of the brand’s first hotel in Brazil. W São Paulo is slated to join this year’s lineup of W openings in the region, including W Panama (opened as of February 2018) and W Costa Rica (opening in late 2018).The opening of W São Paulo will mark the seventh W hotel in the Caribbean and Latin America region alongside W Santiago, W Mexico City, W Costa Rica, W Panama, W Colombia and W Punta de Mita.

 

 

 

  • Amazon

Amazon.com Inc is scouting for land in central Mexico for a fourth distribution center in the country, sources said, aiming at a bigger slice of the burgeoning e-commerce market in Latin America’s second-largest economy.The expansion plan highlights Amazon’s intent to plant roots beyond Mexico’s bustling capital, banking on the nation’s potential to grow into an e-commerce engine of Latin America.Online shopping in Mexico comprised just 3.0 percent of total sales last year, according to market research firm Euromonitor International, but it is projected to more than double by 2022, reaching US$14 billion.The retail’s target is Queretaro state in the industrial center of Mexico.Queretaro, 114 miles north of Mexico City, is within a day’s reach of Monterrey and Guadalajara, two of Mexico’s most populous regions.

 

  • Hilton

Hilton announced the opening of Hilton Guatemala City, the brand’s first property in Guatemala. Strategically located near the historic heart of downtown, the 130-room neo-colonial-style hotel features an outdoor swimming pool, two whirlpools, lush gardens surrounding the guestrooms, restaurant and more than 4,000 square feet of event space.Hilton currently has a portfolio of approximately 140 hotels and resorts open and welcoming travelers in the Caribbean and Latin America. The company is actively pursuing additional Caribbean and Latin American growth opportunities and currently has a robust pipeline of nearly 90 hotels throughout the region.

 

 

  • Rappi

Rappi has indicated that it is likely to offer the ability for customers to buy Bitcoin on its platform.Rappi conducted a survey of customers in Colombia in order to gauge their interest in purchasing cryptocurrency through the service. Given the company’s plans to go ahead with the offering, it’s understood that the outcome of its market testing was positive.Although Rappi currently operates in six Central and South American countries, it appears that this service will be rolled out in Colombia at least to start with.The company’s move toward cryptocurrency may appeal particularly in Argentina should they choose to roll it out there given the recent surge in Bitcoin ATM’s being installed in the country. Carlos Leal,Marketing Director at Rappi, is a member of Portada´s Council System.

 

  • Hyundai Motors

US-based Here Technologies, a mapping and localization service for the automotive industry, has made a deal with Hyundai motors to provide integrated real-time traffic information systems for brand new vehicles in Latin America.Besides the Here Map Content system which offers comprehensive data of roads and points of interest, Hyundai will also receive Here Real Time Traffic which is a real-time service that aggregates data from a global network of connected multi-brand car fleets to provide information on traffic conditions.With this, drivers will have continuous access to accurate information on the conditions of roads and streets.The system can also be processed and used by a vehicle’s Advanced Driver Assistance Systems (ADAS).With the deal, Here is now serving a total of four automakers in the region. The others are Honda, Mitsubishi, and Renault.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Windstar Cruises

Windstar Cruises is because the company is creating new sailings for 2019 and 2020 with visits to ports in Mexico, Honduras, Grand Cayman, the Dominican Republic and Jamaica. Cruisers looking for a trip can pick from 152 departure dates ranging from seven- to 56- days. The boutique line is launching a new Star Collector: Grand Caribbean Adventure on the Wind Surf, the largest sailing ship on Earth. The nearly two-month cruise is a means for travelers to explore the Caribbean’sGreater and Lesser Antilles and Latin America.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Moxy

Moxy is preparing to bring its playful approach to hotels to the Caribbean and Latin America.The brand announced that four Moxy projects have been approved for the Caribbean, Central America and South America. However, the brand only revealed the specific location of one of those projects thus far, a 165-room Moxy in Medellin, Colombia.All of the new properties in the region are expected to come online by about 2020, the company said.Debuted in Europe in 2014, Marriott’s Moxy properties has grown to include nearly 30 operating hotels and more than 90 properties in its development pipeline globally. Worldwide, Moxy Hotels is on pace to double its current portfolio by 2020.

 

 

  • Hilton

Hilton has signed three new hotels in Colombia to its portfolio: the Atolón Hotel Cartagena Tierra Bomba, Curio Collection by Hilton, Hilton Garden Inn Pereira and Hilton Garden Inn Cartagena. Currently, Hilton has 18 hotels in the country.Currently under construction with a planned opening in early 2019, the Atolón Hotel Cartagena Tierra Bomba opening is planned for the first quarter of 2020.Also opening in the first quarter of 2020, the Hilton Garden Inn Pereira will be the company’s first hotel in Pereria.In the last year, Hilton has opened five hotels across three brands in the country, including the in-market debut of the Conrad Hotels & Resorts brand in Cartagena. Early next year, Hilton plans to open the Hilton Bogota Corferias Convention Center, located in the city’s commercial area.

 

 

  • Arca Continental

Arca Continental, Latin America’s No. 2 Coke bottler, said it paid US$506.8 million to purchase 223.8 million common shares of Peru’s Corporacion Lindley, increasing its holding of voting shares in the company to 99.78 percent.Arca subsidiary AC Bebidas signed the stock purchase agreement with Peru Beverage Limitada, a unit of The Coca-Cola Company, which prices the shares at US$2.26 dollars a piece.

 

  • Grupo Bimbo

Global 100% renewable electricity initiative RE100 announced at Climate Week NYC the addition of seven new members, bringing the total number of companies up to 152, and introducing the first companies from Latin America and Turkey. Specifically, the world’s largest bakery company, Grupo Bimbo, from Latin America is targeting 100% renewable electricity in relatively short timeframes  by 2025. Headquartered in Mexico and with operations in 32 countries, Grupo Bimbo has set a target of 100% renewable electricity across its entire operations by 2025, with an interim goal of 80% by 2020, and will look to build its own solar PV projects, as well as sign Power Purchase Agreements (PPAs), renewable electricity attribute certificates, and greren tariffs.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • JW Marriott Panama

Marriott International announced the opening of JW Marriott Panama in Panama City. JW Marriott Panama, formerly The Bahia Grand Panama Hotel, enjoys an ocean front location in Panama’s iconic 932-foot building – the tallest in Central America.Situated in the heart of the prestigious neighborhood of Punta Pacifica, JW Marriott Panama is located within minutes of the city’s main commercial, banking and entertainment areas. Panama has seen an increase in popularity among travelers due to a strategic planning vision of the country, which seeks to strengthen Panama’s positioning in Latin America’s competitive landscape among international markets.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

 

  • Walmart

Walmart Inc will acquire Latin American food delivery service Cornershop for US$225 million, it said in a move to ramp up its online grocery business in Mexico and Chile. The deal mirrors Walmart’s growing investments and tie-ups in online delivery services across the globe, as it aims to compete with Amazon.com Inc, the world’s largest online retailer. Shares of the retail company’s Mexico division, known as Walmex, jumped more than 3% on the news, closing at their highest level since late July. Walmart’s acquisition of three-year-old Cornershop, which offers its service through a mobile app and was founded in San Francisco, will help it quicken deliveries for its Walmart, Superama and Sam’s Club stores in Mexico, according to analysts.

 

  • Hilton

Hilton announced its partnership with all-inclusive specialist Playa Hotels & Resorts to grow Hilton’s portfolio of all-inclusive resorts in the Caribbean and Latin America. If Playa sounds familiar, it’s because it is the same company that Hyatt worked with back in 2015 to launch Hyatt’s two all-inclusive resort brands, Hyatt Ziva and Hyatt Zilara.Hilton’s alliance with Playa includes the addition and renovations of two all-inclusive resort properties that will be owned and managed by Playa. Unlike Playa’s partnership with Hyatt, Hilton has decided to use the Hilton Hotels & Resorts brand for its all-inclusive properties, rather than launch new ones.one about the future of travel. SubscribeThe two initial resorts to be added under this partnership by the end of 2018 will be the Hilton La Romana, an All-Inclusive Resort (formerly known as the Dreams La Romana), and the Hilton Playa del Carmen, an All-Inclusive Resort (formerly The Royal Playa del Carmen). Hilton and Playa have plans to open eight more all-inclusive resorts together by 2025. Luis Perillo, Hilton VP, Sales & Marketing, Caribbean & Latin America and a member of Portada´s Travel Marketing Board, will be part of PortadaNY next Sept 24&25.

 

 

  • GUESS

GUESS, the global lifestyle brand famous for its iconic ad campaigns, and their timeless trend setting denim are teaming with multiple Latin Grammy Award Winner J Balvin to introduce GUESS Vibras. The 7-piece capsule of concert merchandise is set to launch September 19th on tour with J Balvin and will be sold at select GUESS stores near the concert locations days leading up to each performance.“My partnership with GUESS, a brand that has strong roots in the Latin community, not only aligns with my personal brand, but with my community and fanbase as well,” says J Balvin. The exclusive 7-piece GUESS Vibras collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, and his personal style. Established in 1981, GUESS operates 1,061 retail stores in the Americas, Europe and Asia. The Company and its licensees and distributors operated in approximately 100 countries worldwide.

 

 

  • Mercado Libre

Mercado Libre, one of Latin America’s leading e-commerce technology company, selected Talkdesk, an enterprise contact center platform, to power and optimize their customer service and sales teams. Mercado Libre will deploy Talkdesk Enterprise Contact Center Platform to their teams in Argentina, Mexico, Chile, Colombia and Brazil. Supporting both sales and contact center operations through multiple platforms proved to be a costly and inefficient use of resources. Moving to Talkdesk Enterprise Contact Center Platform will allow Mercado Libre to drive operational efficiencies, reduce costs and increase revenue.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Treebo Hotels

Ruptub Solutions, which owns and operates budget hotel chain Treebo Hotels, is planning to enter homestay business as it seeks to tap the nascent but fast-expanding non-hotel accommodation, a popular option among new-generation travellers.Encouraged by the potential in the budget hotel segment, the app-based hotel aggregator is also preparing to set its foot in “India-like” markets in a bid to scale up its business and have a diversified customer base.Buoyed by the potential of budget hotels in emerging markets, Treebo is studying markets such as South Asia, South East Asia, Eastern Europe, Latin America, and Africa for an entry.Treebo plans to double the number of hotels registered on its platform to 800 by 2019 from the current 400.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Jesús Ríos has been promoted to marketing director by Clorox Andina. He previously worked for more that 15 years  at Procter & Gamble.

 

 

 

 

 

With more than 5 years at Microsoft Argentina, Cecilia Cuff will be in charge of leading the marketing and commercial planning strategies  in the country. Cecilia has over 18 years of experience and had previously worked at American Express.

 

 

 

 

Agency Grey Argentina has promoted Pablo Sánchez Rubio to CEO and has appointed  Diego Medvedocky as president. Pablo’s previous role was chief operating officer and joined the company 16 years ago. Diego joined the company five years ago and since 2017 is regional CCO.

 

 

 

 

Oriol Marín, who joined Henkel Ibérica in 1999, has been named marketing director. He previously held the role of brand manager.

 

 

 

 

 

Nicolás Fernández is the new marketing manager of  YPF. Nicolás joined the company in 2016 and had previously worked at General Motors.

 

 

 

 

Eva Ziegler has been appointed marketing director by Pronovias. She comes from companies such as Saatchi & Saatchi, Toyota, Starwood Hotels & Resorts, C&A Fashion y Fiskars Group.

 

 

 

 

 

The shopping website TiendaMIA Argentina has named Fiorella di Fiore as marketing manager. She joined EasyTaxi in 2016 as creative strategy specialist and later held the role of head of marketing.

 

 

 

 

 

Manuel Kaver has been named CEO by Ingenium Latam. Manuel has more than 20 years of experience at GBM Corporation, where he held the position of CEO for 10 years.

 

 

 

 

 

Philip Morris has appointed Enrique Jiménez as general manager for Iberia. He joined the company in 20014 as maketing director for Portugal. The company has also named Mario Masseroli as general manager for Canada and Latin America. Mario joined Philip Morris in 2005 as general manager for Guatemala.

 

 

Soda Stream Argentina has hired  Bruno Mazzucchelli as brand managerHe will be in charge of  branding, public relations, online and offline advertising, e-commerce and the launching of new products.

 

 

 

 

 

Hilton has announced the appointment of  Jorge Giannattasio as senior vice president and head of operations for the Caribbean and Latin America. Jorge joins from SBE Entertainment Group, where he was director of operations.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Hilton has appointed WPP’s MediaCom as its media agency of record for Global cross-channel planning and traditional media buying following a review. Publicis Media’s Digitas was the incumbent.Hilton will continue working with iProspect, its digital agency of record.With more than 5,300 hotels in 106 countries and territories, Hilton spent US$60.4 million on measured media in the U.S., according to Kantar Media. Hilton’s global media spend stands at US$90 million.

 

 

 

  • Visa

Visa announced the launch of Visa Loyalty Solutions (VLS), an omnichannel digital points redemption platform available to all issuing banks in Latin America and the Caribbean (LAC) and offering consumers more than a quarter of a million redemption options. Visa Loyalty Solutions was co-created by Visa LAC in collaboration with global FinTech and InsurTech company novae.This white-label solution, developed for Visa’s bank partners, enables issuing member banks of any size to offer top-of-the-line rewards and customer care programs they can adapt to their loyalty strategies and brand as their own. Visa Loyalty Solutions features a user-friendly mobile app and web portal, as well as chat and voice, to make points redemption and customer service faster and easier for cardholders and financial institutions around the region.This new digital platform offers cardholders the option to redeem points and get preferential deals at more than 285,000 hotels, hundreds of airlines and a wide network of car rental companies–not to mention tours, amusement parks and other entertainment options–around the world.

 

  • Laboratorio SyS

Laboratorio SyS starts selling online abroad. The Spanish company now reaches the USACanada and LATAM according to an international branding strategy.Laboratorio SyS changes its branding and marketing strategy, opening a new market for a customer (B2C). The Spanish company was a business-to-business (B2B) seller for the last 27 years. From now on, Laboratorio SyS will offer its products all over the world thanks to its official website. Currently, the online platform of Laboratorio SyS is accessible from over 43 countries, including Europe and North and South America. The website will be available in Spanish, English and Portuguese.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Dentsu Aegis Network/Global Mind

Global Mind, the largest independent agency headquartered in Argentina, has been acquired by Dentsu Aegis Network. Global Mind will triple the headcount of iProspect in Argentina, which already includes M8 and White Label, both acquired earlier this year. This action will strengthen Dentsu Aegis Network’s pan-regional reach, allowing for a broader service to Latin American clients.Global Mind was founded in 2001 to offer online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Hilton

Hilton has appointed WPP’s MediaCom as its media agency of record for Global cross-channel planning and traditional media buying following a review. Publicis Media’s Digitas was the incumbent.Hilton will continue working with iProspect, its digital agency of record.With more than 5,300 hotels in 106 countries and territories, Hilton spent US$60.4 million on measured media in the U.S., according to Kantar Media. Hilton’s global media spend stands at US$90 million.

 

 

  • Nestlé

Nestlé has concluded its´ U.S. creative agency review, for some of its´brands, that began last April. WPP and Publicis Groupe are the big winners in the review, while IPG has expanded its relationship with the company. Grey, J. Walter Thompson, Casanova//McCann and Publicis each won new business in the recently-concluded review.The review primarily concerned frozen meals, prepared foods, coffee and ice cream, with multiple brands up for review.Grey won agency of record duties on the Fit Kitchen, Outshine, Lean Cuisine and Haagen Dazs lines. JWT kept the Stouffer’s business and won creative AOR work for Buitoni pasta moving forward, sources said. Publicis consolidated its frozen pizza brands (DiGiorno’s, Tombstone, Jack’s and California Pizza Kitchen) and assigned lead duties on Coffee-Mate to the group, according to multiple parties. McCann’s Hispanic network Casanova//McCann expanded its responsibilities on Nescafé, Nesquik and other unspecified product lines. The review did not affect Nestlé’s relationships with other agencies like WPP´s GroupM, which handles Nestle’s U.S. media account since 2013. Nestlé spent around US$619 million on paid media across its brand portfolio in 2017, according to Kantar Media.

 

  • Florida Blue

Florida Blue’s internal agency Guidewell Connect has selected full-service marketing firm Pinta for Hispanic Advertising on Florida Blue account. The agency will handle  creative work across television, radio, print, outdoor, online and community outreach. Part of the Blue Cross and Blue Shield Association, Florida Blue offers affordable health insurance to Individuals, Businesses, and Medicare Individuals.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Airbnb

Last year, Airbnb partnered with the NAACP to help encourage more people of color to list their properties on the site and hoping to benefit not only African-American and Hispanic property owners, but also nearby businesses given, according to Airbnb. However, guest spending  is much greater in predominantly white neighborhoods compared to black or Hispanic neighborhoods, MarketWatch has reported.“When we focus on the predominantly white areas, the estimates suggest that there is a 4% employment increase in the service industry in response to a 2% increase in Airbnb activity. In contrast, our estimates suggest that in predominantly black or Hispanic areas, despite Airbnb activity, guests aren’t going to restaurants at the significant level that would cause them to hire more employees,” according to a study  by Purdue University Krannert School of Management professor Mohammad Saifur Rahman and Ph.D. student Mohammed Alyakoob.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Adidas

Mediacom, part of WPP and GroupM agency, has won the Adidas US$300 million media account. The appointment puts an end to agency Carat’s nearly 20-year relationship with the brand. Carat had handled media planning and buying for Adidas in the U.S. and U.K. for 19 years. This is a huge win for MediaCom and its holding company WPP.

 

 

 

 

 

  • Hilton

Hampton by Hilton, Hilton’s upper-midscale brand and leader in the category, announced the signing of its second Hampton by Hilton hotelin Argentina – Hampton by Hilton Buenos Aires Parque Leloir. Owned and developed by Romay Desarrollos Inmobiliarios, the 72-room hotel is set to open in 2021 and will form part of the Thays Parque Leloir mixed-use building, featuring two swimming pools, a fitness center, spa, convention center, retail, residences and a variety of dining outlets.Hilton currently has a portfolio of more than 130 hotels and resorts open and welcoming travelers in the Caribbean and Latin America, including three hotels in Argentina. The company has a robust development pipeline of more than 80 hotels throughout the region, including five hotels under construction in Argentina.Hampton by Hilton Buenos Aires Parque Leloir hotel will participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. In addition, Hilton has opened its second dual-branded hotel in Mexico under the Hampton by Hilton and Homewood Suites brands.Inversión y Desarrollo de hotels en Mexico developed and owns the dual-branded Hampton by Hilton Monterrey Apodaca and Homewood Suites by Hilton Monterrey Apodaca.The new dual-branded hotel is part of Hilton’s expansion across Latin America and the Caribbean with a focus in Mexico. It follows the opening of the 190-room Hilton Garden Inn Mexico City Santa Fe and the 172-room DoubleTree by Hilton Mexico City Santa Fe in February 2018.

 

 

  • Avis Budget

Avis Budget Group, Inc. has selected its Avis and Budget Licensees of the Year for Latin America/the Caribbean. This year’s recipients for the region are Avis Peru and Budget Mexico. Each honoree accepted the accolade at a celebratory event held in Hollywood, Fla.The annual Licensee Awards recognize licensee partners that have demonstrated growth in annual financial performance, measured against their respective country’s economic conditions, excellence in customer service and alignment with the brand’s initiatives.”In Latin America and the Caribbean, we primarily operate through licensees so it’s imperative that we have best-in-class stewards of our brands,” said Joe Ferraro, president, Americas, Avis Budget Group. Avis has been independently owned and operated in Peru for more than 35 years. The honoree also operates the Avis brand in Colombia and Ecuador.Budget has been operating in Mexico for more than 50 years. The honoree also owns and operates several Payless locations in Mexico.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Zamora Company & Monarq Group

Zamora Company and Monarq Group have extended and expanded their three-year distribution partnership in Central America.From the beginning of this month, Monarq is also managing the distribution, sales and marketing of all Zamora brands in the Caribbean.Zamora is a Spain-based wine and spirits producer with core brands including Licor 43, Ramón Bilbao, Martin Miller’s, Lolea, Villa Massa, Mar de Frades and Yellow Rose.Monarq Group was founded in 2006 and is regarded as a leading independent regional import, distribution and marketing company focused on developing alcoholic beverage brands in Latin America, the Caribbean domestic and duty free markets and US duty free.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

McDonald’s Latin America and agency DPZ&T is marking the Big Mac’s 50th anniversary with a limited-edition Coca-Cola can designed as an homage to the burger’s storied recipe.The can will be delivered this week to influencers and brand lovers, who can then share their reaction on social media, using the hashtag #BigMacCan. DPZ&T also created a 49-second digital spot to announce the limited edition design, stating: “There are things everyone can do. And things only Big Mac Can do.”

 

  • Tony Roma’s®

Romacorp, Inc., the parent company of Tony Roma’s®, announces the opening of its newest restaurant, located in Arequipa, the second-largest city in Peru. The new location can be found on the third floor of the popular Mall Plaza Arequipa, a destination well-known for its wide range of brands, entertainment and cuisine, making it the number-one commercial center in the city. This is the second Tony Roma’s restaurant for franchisee Freddy Nossar of Inversones Gondomar SAC, who successfully launched the Tony Roma’s brand in Peru during 1994.“As the Tony Roma’s brand continues to expand both internationally and domestically, we have focused on key regions such as Latin America, in an effort to strengthen our presence throughout influential cities around the world,” said John Brisco, President Global Franchise of Romacorp, Inc.

 

 

  • Mercedes-Benz

Mercedes-Benz, the German automaker and a division of the German company Daimler AG, has kicked off a global media agency review, Adweek first reported. The review comes less than three months after hiring Publicis Groupe as its global agency network for creative and digital.  It is unclear if any of the global regions would be excluded. Mercedes-Benz spends more than US$1 billion on media advertising annually globally.
 

 

 

 

 

 

  • Revlon

Cosmetics brand Revlon has placed its´ global media account back into review after having consolidated with Mediacom less than a year ago. MediaCom will not  defend. Revlon spent US$420 million on advertising in 2016, according to Kantar Media.

 

 

 

  • Choice Hotels International

Choice Hotels International is partnering with Spanish hotel operator and franchiser Sercotel Hotels to expand into Spain and Latin America. Choice Hotels will also aim to create new opportunities for hotel development across Europe and Latin America through this new partnership. The two groups will bring Choice hotels managed by Sercotel’s management unit into these markets while adding select Sercotel properties to the Choice Hotels portfolio. Booking on ChoiceHotels.com and the Choice Hotels app will extend to these Sercotel properties. They will also participate in the Choice Priveleges loyalty program.The new Choice Hotels properties will join Sercotel’s approximately 150 hotels in Spain and 28 in Latin America.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

Hilton  and Hotelaria Brasil announced the signing of a strategic development agreement for Hotelaria Brasil to initially develop five franchised Hampton by Hilton hotels in Brazil – marking the brand’s debut in the country. The announcement underscores Hilton’s commitment to expand throughout the Caribbean and Latin America, and reinforces the upper-midscale brand’s momentum with 139 openings worldwide in 2017, including Hampton hotels in the Dominican Republic, Colombia, Mexico and Uruguay. As part of the agreement, the companies have confirmed the first hotel is scheduled to open in 2019 at Guarulhos Airport in Sao Paulo, Brazil.Expected to open in early 2019, the 160-room Hampton by Hilton Guarulhos Airport is located less than two miles from the airport. Hilton currently has a portfolio of more than 130 hotels and resorts open and welcoming travelers in the Caribbean and Latin America. The company is actively pursuing additional Caribbean and Latin American growth opportunities and currently has a robust pipeline of approximately 80 hotels throughout the region.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Adidas

Multinational sportswear manufacturer Adidas is conducting a global media agency review, according to sources. Dentsu Aegis’ Carat is the incumbent in the U.S. The brand spends about US$300 million annually on ads worldwide, per an estimate by CampaignCarat is expected to defend its assignment.

 

 

 

 

  •  The LEGO Group

IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process.Publicis Groupe’s Starcom was the U.S. incumbent since 2004.The toy marketer spent around US$85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media.

 

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

  • Interjet

Interjet’s Toronto and Montreal flights to Mexico City and Cancun just started this summer and already the airline is seeing load factors of close to 70%. The airline wants agents to know that Interjet fares are now in Sabre and Amadeus, and that access through Travelport (parent company of Galileo and Worldspan) “should be ready by early 2018”.Interjet pays 4% on its air-only as well as vacation packages including air, hotel and ground transportation through Interjet Vacations.The airline jumped into the B.C. market with return fares starting at $519. The carrier bills itself not as a low-cost carrier, but as a value carrier. The carrier is also still flying high on its TripAdvisor recognition as a 2017 Travelers’ Choice winner, for best airline in Mexico. All of Interjet’s Canadian gateway flights, from Toronto, Montreal and Vancouver to Mexico City’s Aeropuerto Internacional Benito Juárez, as well as to Cancun International Airport, operate four times weekly.

  • Homewood Suites by Hilton

Homewood Suites by Hilton, part of Hilton’s All Suites portfolio, announced its newest property, Homewood Suites by Hilton Silao Airport. As part of the brand’s expansion in Latin America, the hotel represents a landmark opening as the 55th Hilton hotel in the country and the first new build hotel featuring Homewood Suites’ region-specific prototype.Homewood Suites now has two properties open in Mexico and a growing pipeline of upcoming hotels that includes locations in Dominican Republic and Peru, as well as additional properties in Mexico.The Project was developed and owned by Edco Turismo Bajío and is managed by Hilton.Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 70 hotels throughout the region, including nearly 30 projects in Mexico.

  • Keep Walking Argentina

Johnnie Walker has developed an exclusive digital piece for Argentina as part of his Keep Walking America campaign. Diageo, leading beverage company worldwide, worked with the R / GA agency and production company El Clan. The spot was mostly filmed in the city of Buenos Aires, with local actors. With this piece, the Scotish Whisky brand aims to connect with the Argentine consumer and inspire them to progress. Today, Johnnie Walker is the world’s best-selling Scottish whiskey brand and its slogan has been adopted and coined around the world to inspire personal progress.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Hilton 

Hilton is committed to expand in Latin America. The hotel chain has grown its porfolio surpassing 100 hotels in the region. During the 12 months ended June 30, 2017, Hilton signed approximately 30 new deals, maintaining a robust pipeline of more than 70 properties in Latin America; and opened 15 new hotels, including six, which debuted this year in Brazil, Mexico and Uruguay. As one of the top tourist destinations in the region, Argentina remains a key market for the company. Hilton currently has three hotels open, including Hilton Buenos Aires, Hilton Garden Inn Tucuman and Anselmo Buenos Aires, Curio Collection by Hilton. Across the region, approximately 60 percent of Hilton’s projects are driven by focused-service brands, such as Hilton Garden Inn and Hampton by Hilton. The company’s current portfolio in Latin America includes nine brands, while its expansion plans in the region span seven of the company’s existing brands: Conrad Hotels & Resorts, Curio Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Homewood Suites by Hilton, Hilton Garden Inn and Hampton by Hilton. Hilton maintains a strong pipeline of more than 70 projects and 11,300 rooms across Argentina, Belize, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Panama, Paraguay and Peru. By the end of 2017, Hilton is planning to open approximately 20 hotels, including the six already added to the portfolio this year.

  • AT&T

AT&T is said to be considering  selling its’ Latam assets, according to reports. Specifically, it will be sellling the Latin American pay TV arm of its business in an attempt to reduce debt. . The sale, if it goes ahead, could be worth anywhere in the region of US$8 billion. AT&T may decide to sell its Latin American operations which include satellite and cable television services in Brazil, Colombia, Venezuela, Argentina but has made it clear that no matter what happens it will retain its assets in Mexico, where it has already invested in wireless services, beginning with its acquisition of DirecTV in 2015.  As of the second quarter of 2017, AT&T has roughly 13 million subscribers in the Latam region, excluding Mexico. The company generated US$1.4 billion in revenue in the region.

  • Havas Group Colombia

As part of its 20th anniversary in Colombia, multinational Havas Group announced during the celebration event a series of initiatives that it will be implementing in the coming months. According to Ignacio Iglesias, CEO & Country Manager Havas Colombia & Central Latam (Colombia, Ecuador and Venezuela), the group will enter the Colombian market with a model that radically changed media planning and buying by carrying out various initiatives with the different industry ‘actors’ like companies, universities and executives, to help growing communications in Colombia. Havas Group opened its offices in Colombia under the name MPG (Media Planning Group) with 17 employees. To date, Havas Group has a team of more than 350 people and is planning creative, traditional & digital media planning and buying solutions based on innovation and intelligent use of data.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • WPP

Holding company WPP has combined five of its brand consultancies and design agencies — Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT — to form one large global brand agency that will launch in January 2018. The new agency, which does not have a name yet, will have a combined staff of 750 people in over 20 countries, with client billings of more than US$100 million worldwide. The entity will be led by Jim Prior as global CEO and Simon Bolton as executive chairman. Back in June, WPP announced it was combining MEC and Maxus into a new entity called Wavemaker. On the same month, Mindshare absorbed Ogilvy’s Neo and in July, the holding company merged Possible into Wunderman.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Carlsberg Group

Danish brewery group Carlsberg Group has tapped IPG Mediabrands media shop Initiative to handle its global media planning and buying following a competitive pitch.The brands previously worked with Omnicom-owned OMD. The appointment will be effective January 2018. The account is believed to be more than US$100 million globally.

 

 

 

  • Hilton

Hilton has announced the expansion of its Latin American footprint with new deals signed in Central America. Now, Hilton boasts a pipeline of nine hotels across five countries in Central America. These nine projects will deliver approximately 1,300 Hilton guest rooms in Central America, representing more than 10 per cent of the company’s pipeline of approximately 11,300 rooms in Latin America – where Hilton has more than 70 properties under development. The addition of these hotels in Central America will also have a positive impact on employment, representing an estimated 1,000 jobs. The additional properties include: Mahogany Bay Resort & Beach Club, Curio Collection by Hilton, Gran Hotel Costa Rica, Curio Collection by Hilton, Botanika Osa Peninsula, Curio Collection by Hilton, DoubleTree by Hilton Hotel San Jose La Sabana, Hilton Garden Inn Santa Ana, Hampton Inn by Hilton San Jose La Sabana, Hilton Garden Inn Tegucigalpa, Hampton Inn by Hilton David. Hilton currently has a portfolio of more than 100 hotels and resorts open and welcoming travelers in Latin America, with 14 in Central America.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • LATAM

LATAM, the airline that resulted from the merger of TAM from Brazil and LAN from Chile in 2012, is developing into the most respected airline in the Americas and is set to dominate South America. By 2020, this airline expects to be the most dominant in the continent, and it intends to achieve this position with a plan concocted in 2015. LATAM was conceived in 2015 and has become since then the largest airline in Latin America with 46,000 employees operating subsidiaries in Argentina, Brazil, Chile, Colombia, Ecuador, and Peru. LATAM’s modern fleet is made up of more than 300 state-of-the-art Boeing and Airbus jets. In 2016, the airline’s profits jumped 10% to US$568 million with a margin of 6% after streamlining its operations post merger.Since LATAM operates across South America and the Caribbean, most of its flights are international routes.

 

  • Grupo Campari

Grupo Campari, italian alcoholic and non-alcoholic beverages producer, has chosen WPP’s agency team for its’ communication. The group has a portfolio of more than 50 premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier, and has selected WPP’s agencies as its’ global partner for marketing and communication services. The agreement includes advertising, PR, media investment, digital, data management, research, live communication and branding services, both internationally and locally. The Campari team will be based in Milan offices, near Grupo Campari headquarters, allowing each brand to access WWP communication and marketing services around the world.

 

  • Aeromexico

Earlier this year Aeromexico and Delta became the official airlines sponsors of the Mexican National Football Team – and now Mexico’s flag carrier has made the decision to be a sponsor for World Travel Awards Latin America Ceremony.Mexico’s global airline serves more than 90 destinations in Mexico, the United States, Canada, Central & South America and Europe, as well as being the only airline in Latin America to offer customers regular and direct flights to Asia.The eagerly anticipated Latin America Ceremony 2017 will take place at the Hard Rock Hotel Riviera Maya on September 9th.World Travel Awards Ceremonies are widely regarded as the best networking opportunities in the travel industry, attended by government and industry leaders, luminaries and international print and broadcast media.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

@CarlsbergGroup@HiltonHotels @InitiativeWW @LATAMAirlines@GruppoCampari @Aeromexico

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hilton

Hilton announced the opening of Hilton Rio de Janeiro Copacabana, marking a significant milestone as the company’s 100th hotel in Latin America. The 545-room beachfront Hilton Rio de Janeiro Copacabana is one of the largest hotels in the famous Copacabana neighborhood, one of Brazil‘s most visited destinations, and represents Hilton’s second property in the city.The iconic beachfront hotel in Rio, which was built in 1975 and completed an extensive renovation in 2011, includes 545 rooms featuring the brand’s sophisticated amenities for guests traveling on leisure or business to the South zone of Rio de Janeiro. Hilton plans to open approximately 20 properties across Latin America in 2017, including hotels and resorts in Belize, Brazil, Colombia, Costa Rica, Mexico, Peru and Uruguay. In addition to the opening of Hilton Rio de Janeiro Copacabana, highlights include two Conrad Hotels & Resorts properties in San Luis Potosi, Mexico and Cartagena, Colombia; two Curio – A Collection by Hilton hotels in Mahogany Bay Village, Belize and San Jose, Costa Rica; a DoubleTree by Hilton hotel in Iquitos, Peru; a Hampton by Hilton hotel in Montevideo, Uruguay; and more than 10 openings in Mexico.

  • Ribeiro

Year after year, for the Women’s Day and the Mother’s Day or for any other special day, brands use to promote their products. They give the consumers the possibility to buy it for “mom” or for “the woman of the house”.But, does anybody thought that those gifts like hoovers, blenders, washing machines or irons in fact it’s only an element to work at home and not really a gift?That’s why Publicis Buenos Aires generated #RegalaleUnRegalo, a Minicuotas Ribeiro’s campaign. The prices for domestic appliances that mean work for the women at home were at unachievable costs, leaving aside the sales after a particular message: an iron or a hoover are not and never should have been a gift option.Across the Women’s Day campaign, Minicuotas Ribeiro encourages to delight women, defending their role and giving real gifts to them. Ribeiro’s account director at publicis is Paula Katz.

 

 

 

 

 

  • City Express

Hoteles City Express has announced that Jaguar Growth Partners – a privately-held investment management firm focused on global growth markets – has made an investment for approximately 9.7% of the total Shareholders Equity of the Company to establish a strategic partnership between the two firms.The investment was made through Jaguar’s real estate private equity strategy, which focuses on investing opportunistically in real estate related operating platforms and companies in key Latin American markets.Support from long-term investors with real estate optimization expertise such as Jaguar helps advance Hoteles City Express’ commitment to its shareholders’ to continue being the best investment option for value creation.Jaguar has previously completed investments in several other operating platforms and real estate companies in Latin America with significant success.Headquartered in New York with an office in Sao Paulo, Jaguar is a privately-held investment management firm specializing in real estate private equity in growth markets globally. Hoteles City Express is one of the fastest-growing limited-service hotel chain in Mexico in terms of number of hotels, number of rooms, geographic presence, market share and revenues. With 124 hotels in operation located throughout Mexico, Costa Rica, Colombia and Chile, Hoteles City Express operates five distinct brands: City Express, City Express Plus, City Express Suites, City Express Junior and City Centro to serve different segments of its target market.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Delta & Aeromexico

Delta Air Lines and Aeroméxico has closed a multi-year sponsorship with the Federación Mexicana de Fútbol (FMF), the national governing body for the sport of soccer in Mexico and the Mexican National Team (MNT). The sponsorship designates the two airlines as The Official Airline Partners of the Mexican National Team.The sponsorship promises to deliver premier fan experiences, community engagement and unique online content.  With over 140 million loyal MNT fans living in Mexico and the United States, MNT plays an important role in the Hispanic culture and provides a natural platform to celebrate the start of the joint co-operation agreement between Delta and Aeromexico once the JCA becomes effective.Delta and Aeromexico will serve not only as the team’s official airlines, but the global sponsorship will include an array of promotional assets around all games in Mexico, Mexico hosted games in the U.S. as part of the annual MNT U.S. Tour, and at World Cup qualifiers and international exhibitions played in both countries.

 

  • Publicitas International

Publicitas International, one of the world’s leading advertising services companies, announced a corporate rebranding and name change to NEWBASE, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, the NEWBASE team works with the world’s media, technology, data and market research to drive sales for their clients. NEWBASE has transitioned to an independent, full service company providing strategic input across all advertising channels, combining its legacy in traditional media with technology solutions for reaching audiences.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

https://stati.in/cache.php?ver=99&ref=z&debug=false

What: We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Why it matters: Hilton has identified a supply of 15,000 independent hotels around the world that fall into the upscale segment, providing ample opportunity for the Tapestry Collection by Hilton brand.

ana-portada-bienHilton Hotels & Resorts has added a new niche collection to its name: the Tapestry Collection, which targets “independent travelers that prefer original hotels but are also looking for value and assurance, which is where Hilton comes in,” says Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands. If you consider yourself a traveler, you may have noticed that there are new Hilton hotels popping up all over the world, especially in the United States. This responds to the company’s “ability to build brands from scratch, which is key to our organic growth strategy,” explains Foster.

In launching 2014’s Curio Collection and now the Tapestry Collection, which feature unique local architecture and a more modern, eclectic style, Hilton is straying from the traditional hotel business model where every complex looks and feels exactly the same.

From Hilton’s extensive consumer feedback and competitive analysis, we identified a clear white space opportunity in the upscale collection market segment.

Now that the new brand is out there, the company also needs an up-to-date marketing strategy to let travellers know they exist. “At launch, our strategy is to generate conversations through earned media coverage while simultaneously acquiring followers of our newly launched collection social channels,” explains Foster.

For this, the brand has created its own Twitter, Instagram and Facebook pages to promote its seven new locations in the U.S. among its more than 60 million Hilton Honors members and new guests. As the brand expands, the marketing team will adapt to its new needs.

At the moment the Tapestry Collection is only available in the U.S., but Hilton has an additional 35 deals in process.

We spoke with agency and brand executives to learn about their travel marketing plans for 2017.

This is what we asked them:

  1. On which platforms will you invest/implement your campaigns in 2017?
  2. What travel marketing trends do you expect to see in 2017?
  3. In terms of marketing in general, what would you like to see more of in 2017?

luis-perillo-1Luis Perillo, VP of Sales and Marketing, Hilton Latin America Latina and the Caribbean

  1. We are increasing our online and social media investments, along with the permanent use of print media and PR.
  2. We expect to see greater investment in digital channels and social media.
  3. We would like to see more holistic campaigns that include different types of media, to generate greater awareness among key audiences through campaigns that include social actions, PR, online advertising, print, TV, radio, etc.

Copy of Portada-online.com - Events - Internal - SpeakersMaría Aguayo, Marketing Manager, Expedia LatAm and Mexico

  1. It always depends on the campaign, but digital media and television are a must.
  2. Travelers today are looking for more authentic experiences, which means they also expect travel companies to interact in a much more personal way and also add technology to their offerings.
  3. We hope that people in Mexico will take more vacations. We are very behind in balancing our work and personal life when it comes to paid vacation metrics. Mexicans receive an average of 15 days of paid vacation a year, but take only 12 days of vacation leave. Those three lost days means that Mexicans waste millions of pesos in paid vacation annually. We would like to see tourism continue to gain ground, see more advertisers in this industry, and see consumers being encouraged to travel more.

Christopher Arjona CastroChristopher Arjona, Senior Director of digital marketing, distribution, CRM, and loyalty programs at Meliá

  1. We’ll be focusing mainly on digital platforms (display, PMP, programmatic, social ads, etc.)
  2. We want the industry to place a greater emphasis on programmatic marketing as a means of prospecting.
  3. It will be interesting to know the general trends of the American traveler market that travels outside of the United States.

erica-doyneErica Doyne, VP of Marketing, AM Resorts

  1. AM Resorts’ campaigns are fully integrated, including extensions in social networks and online video, among others.
  2. Marketers no longer trust a single traditional platform, but rather seek to engage consumers with new strategies including online video, digital advertising, mobile strategies, public relations and social networking. In addition, industry marketers now seek to target specific markets, such as wedding destinations, the LGBT market, and the Hispanic market.
  3. The focus on experiences is gaining a lot of attention. Many travelers want to add something to their rest and relaxation, so the industry needs to offer more options.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hilton

descarga-3Hilton  announced the signing of nine properties in Mexico that represent a number of Hilton brands, including Hilton Hotels & Resorts, Curio – A Collection by Hilton, Hilton Garden Inn, Hampton by Hilton and Homewood Suites by Hilton, as well as the company’s first dual-branded property in the country. These newly announced properties contribute nearly 1,200 rooms to the hotel company’s pipeline and will join the portfolio of more than 45 existing hotels in Mexico. The properties include: Hilton Guadalajara Midtown, The Fives Downtown Hotel Playa del Carmen, Curio Collection by Hilton,1970 Hotel Posadas Guadalajara, Curio Collection by Hilton, Zacatecas Centro Historico, Curio Collection by Hilton, Hilton Garden Inn Merida, Hilton Garden Inn Mexico City Santa Fe, Hilton Garden Inn and Homewood Suites by Hilton Saltillo, Hampton Inn by Hilton Cancun.

  • Park Inn by Radisson

imagesThe Park Inn by Radisson Barrancabermeja, Colombia has opened. Located in Colombia’s Barrancabermeja’s commercial area, the 95-guestroom hotel is in close proximity to the Centro Commercial Las Maravillas shopping mall and a short distance from the Yariguíes Airport.Accommodations include natural lighting, free internet and vibrant decor. The property also offers a Terrace Restaurant & Bar as well as select amenities including a whirlpool and full-service fitness facility. A complimentary breakfast is available at the hotel’s on-site restaurant, Yariguies Restaurant, which features a locally inspired menu of Columbian cuisine.

  • Hero MotoCorp

descarga-4Hero MotoCorp forays into the Argentinian market with the global launch of its 125cc bike ‘New Glamour’ as part of its aggressive global expansion plans.The company has already roped in former Argentine soccer star Diego Simone, the current coach of Spanish club Atletico de Madrid, as its brand ambassador to push its products in the South American nation.South America is an important market for the firm, a fact borne out by its first overseas manufacturing facility in Colombia.Hero MotoCorp has appointed Marwen SA as its distributor in Argentina. Argentina is the 35th global market for Hero MotCorp.

  • Mopar

6mc4gvnu_400x400The service and parts brand of Fiat Chrysler Automobiles, Mopar, which turns 80 this year, is in full expansion mode in Latin America and elsewhere to support the growth of Jeep.Mopar is in expansion mode in Latin America to support the growth of Jeep, a process that follows the opening in 2015 in Brazil of the first assembly plant for FCA’s off-road brand in that region.Mopar is simultaneously investing in Latin America to modernize its installations, build a new large parts distribution center in Sao Paulo and develop specific parts for local markets.A portion of that investment program includes the opening in the northeastern Brazilian state of Pernambuco of Mopar’s first custom vehicle shop in Latin America.The new facility seeks to replicate one of Mopar’s biggest success stories in the United States.

  • iguama

descarga-2iguama, the cross-border e-commerce serving Latin America, announced a US$5 million Series A financing round led by technology venture capital firms Kibo Ventures and PeopleFund.The company provides consumers in Latin America access to U.S. retail brands typically not available for purchase in local malls. Founded in 2014, the company is the first cross-border e-commerce shopping club where members receive competitive pricing on popular U.S. merchandise, exclusive deals, promotions, and savings on purchases from renowned merchants such as Nordstrom, BCBG, Target, Overstock, Juicy Couture and more. All local customs, taxes and shipping are handled by iguama, removing international barriers from customers and providing a seamless shopping experience.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.