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Herbalife

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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • HerbalifeESPN networks and ESPN+ will get together to present all 2018 Canadian Football League regular season and postseason games. ESPN2 and ESPNEWS will broadcast more than 20 games, this includes the Eastern and Western Finals and 106th Grey Cup. Also, ESPN+ will stream close to 70 games.
  • Telemundo Station Group will have a team of 12 local station journalists from Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, McAllen and its news bureaus in Washington, D.C., and Miami sent to the 2018 FIFA World Cup Russia. This marks the largest group of Telemundo station journalists to ever report from an international, live sporting event.
  • Herbalife Nutrition extended its multi-year sponsorship with soccer player Cristiano Ronaldo until 2021. Herbalife Nutrition continues as the exclusive rights holder to promote Ronaldo in connection with the nutrition, wellness, and sports performance products category.
  • DraftKings and Jägermeister announced “The Real Shot,” a bracket-style soccer competition by which US soccer fans will be able to adopt a team and carry with them throughout the World Cup. “Sports is one of the fastest growing forms of content, accelerated by fan engagement and participation, and we are committed to bringing top-tier content to our extremely engaged customer base,” stated Ezra Kucharz, Chief Business Officer of DraftKings

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  • Telemundo Deportes presented its World Cup broadcast theme song and music production. “Sueño de Campeones” or “Champions Dream,” was produced by Yoav Goren. The song will be used across Telemundo Deportes’ live broadcasts, pre- and post-games and additional World Cup programming.
  • HFX Wanderers FCMLS announced that FC Cincinnati will become the league’s newest expansion team. The squad will continue to use the University of Cincinnati’s Nippert Stadium as its home until its own venue is completed. “The rise of Cincinnati as a passionate soccer market in recent years, coinciding with the city’s growing economy and reputation as a top destination for young professionals makes it an ideal city for our growing league,” said MLS Commissioner Don Garber.
  • The Canadian Premier League confirmed that HFX Wanderers will be one of the founding clubs to play in the professional men’s soccer league set to debut in Spring 2019. Based in based in Halifax, Nova Scotia, the team will be the primary tenant at a new soccer stadium at Wanderers Ground, downtown.
  • SportsEngine will partner with Telemundo Deportes to promote participation in youth soccer programs across the US. SportsEngine’s youth sports directory will dedicate its homepage to soccer programs, during this summer World Cup on Telemundo. In addition, SportsEngine is launching its first bilingual advertising campaign, in partnership with Telemundo, to promote soccer to youth across the United States.
  • Telemundo Deportes is partnering with David Villa and his production company, Designated Player, to produce a wide range of soccer content around the World Cup to air across all Telemundo network and digital platforms. As part of the partnership, Villa will narrate a video series entitled Como Llegaron.

The Hispanic Federation is requesting the Federal Trade Commission (FTC) that the regulator investigate Herbalife, a multi-level marketing firm that sells nutrition products, claiming its marketing materials promise “richness for a few hours of work from home.”

“You can imagine for immigrants, particularly those who are underemployed or have no papers, this promise can seem like their ticket to achieving the American Dream,” José Calderón, president of the Hispanic Federation, wrote in a letter dated May 17, 2013 and addressed to FTC Chairwoman Edith Ramirez.

The letter, which was first published by Business Insider, continues: “A particular concern to us about Herbalife is whether distributors make money selling products or recruiting others to sell products. The latter is an indicator of a pyramid  scheme.”

In a statement sent to Portada, Los Angeles-based Herbalife said: “We regret that the Hispanic Federation has permitted itself to be the mechanism by which [hedge fund] Pershing Square continues its attack on Herbalife. No one from the Federation contacted Herbalife to ask questions about our business or express any concerns and the statements in the letter cause harm to our consumers and investors, and indeed all consumers and investors. Herbalife does not pay to recruit. All compensation paid to Herbalife distributors is related to the sale of product to consumers. Herbalife maintains close ties to the Hispanic community and values its relationship with Hispanic distributors.”

Pershing Square is a hedge fund founded by Bill Ackman, who has reportedly been short selling Herbalife stock.

Los Angeles-based Herbalife last month reported 1Q net sales of $1.1 billion, a 17% increase from the same period the year before. In announcing the results on April 29th, Michael O. Johnson, Herbalife’s chairman and CEO, said: “We continue to deliver record results in sales and profitability as our independent distributors successfully execute numerous growth strategies that enable deeper market penetration, developing customers using our weight management and targeted nutrition products every day.”

Calls to the Hispanic Federation Wednesday morning were not immediately returned.

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