Herb Scannell


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Unilever’s Keith Weed has been named president by The Advertising Association. Weed has spent most of his career at Unilever, first joining in 1983, and holding roles including marketing director and UK chairman.





Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International to pursue opportunities outside the marketing industry after 26 years of agency life.






Facebook has named Mark D’Arcy as vice president of global business marketing and chief creative officer. In this role, he will oversee all marketing functions for the global business marketing organization.





Advertising industry veteran Bunker Sessions has been hired by Extreme Reach as vice president of Sell-Side Solutions. Sessions will be spearheading the development and deployment of Extreme Reach’s new sell-side solutions, addressing the creative sourcing needs of programmers and publishers.





Republica announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer. Before Republica, Bartolini worked at Razorfish and McCann Worldgroup.






Anheuser Busch In-Bev has appointed Pedro Earp as their new global CMO. Earp will now not only be the company’s global CMO but he will also be ZX Ventures officer.






Katharine Newby-Grant has been promoted to marketing director by Procter & Gamble. She will now oversee marketing for P&G in Northern Europe. Katharine joined the company in 2000.





Michael Murray has joined Wunderman as president and chief product officer. His mission will be to drive Wunderman’s data strategy. Murray comes from ItemMaster where he served as chief executive.






Mitú has laid off their CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, as well as Mitú president and co-founder, Beatriz Acevedo.







Tonia O’Connor has resigned as chief revenue officer for Univision. O’Connor joined Univision in January 2008 and she had spent 13 years at Gemstar-TV Guide before joining Univision.






What: Former President of Nickelodeon and President of BBC Worldwide North America Herb Scannell has been named CEO of mitú, the leading digital media brand for Latino millennials.
Why it matters: Scannell will assume his position immediately, and will be based at mitu’s headquarters in downtown Los Angeles.

Herb Scannell, formerly President of Nickelodeon, CEO and co-founder of Next New Networks – which was sold to YouTube – and President of BBC Worldwide North America, has been named CEO of mitú, the leading digital media brand for Latino millennials.

Scannell brings to the company a track record of successfully launching and scaling some of the most enduring franchises and innovative platforms in youth entertainment.  During his tenure at Nickelodeon, Scannell oversaw the launch of iconic properties, including Dora the Explorer, SpongeBob SquarePants and Rugrats. In addition to his role at Nickelodeon, Scannell was the Vice Chairman of MTV networks and oversaw adult brands Spike and TV Land, among other businesses.

After leaving Nickelodeon, Scannell served as founding CEO of Next New Networks, a pioneer in the online video network space, partnering with independent web creators to produce and package innovative original web content. Next New Networks was acquired by YouTube in 2011. Scannell subsequently joined BBC Worldwide as President, North America, where he oversaw a portfolio that included the flagship cable channel BBC America, as well as sales of the vast BBC library and original shows via its LA-based original production group.

The Latino youth market, today 25% of American youth, is the fastest growing U.S. population

“As the son of a proud Puerto Rican mom, mitú’s promise speaks to me professionally and personally,” Scannell said. “I have long advocated that the Latino market is underserved. Within a generation, Latinos are projected to represent the majority of youth in the U.S., and the most influential and sought-after audience in entertainment. So when the chance to run the fastest growing digital media company in the sector came up, I was very excited to join Beatriz and the team.”

“It’s rare to find somebody who was at the top of industry in traditional media, and has also run a successful Internet startup that was sold to YouTube,” said Mark Suster, Managing Partner of Upfront Ventures. “Herb is a genius at leading the creation of new content formats. The fact that he’s also Latino was just incredible.”

Beatriz Acevedo, Founder & President of mitú, remains at the company and will take on an expanded role to lead all content, production, talent development and social impact efforts.

Acevedo said: “I have so much respect for Herb and for the legendary brands and franchises he built, so I am incredibly excited to now have the opportunity to partner and work alongside him, and build our mitú brand as the voice of this generation.”

The Latino youth market, today 25% of American youth, is the fastest growing U.S. population, contributing US$2.1 trillion in goods and services (GDP) every year in the U.S. There are 58 million Latinos in the United States. If U.S. Latinos were their own country, they would have the 7th largest GDP in the world.This powerful group also carries tremendous economic influence in media and pop culture, over-indexing vs. non-Latinos on movie ticket sales, mobile phone usage, online video consumption, social media usage and social media sharing (26% more than non-Latinos). There are 414 million people in the world whose primary language is Spanish, while only 335 million have their primary language as English.

Scannell is a board member of the Latino Donor Collaborative (LDC), a group of U.S. Latino business leaders and CEOs, whose mission is to redefine the Latino brand in media and marketing. He also served as Chairman of the Board of NY Public Radio, and is on the Board of Ballet Hispanico, a leading Hispanic dance and cultural institution based in New York City.

Scannell will assume his position immediately, and will be based at mitu’s headquarters in downtown Los Angeles.

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