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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Mobvious Media has announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

 

 

 

 

 

Henry Zamarripa, hitherto Sales Director, Latin America at Oath, is taking new responsibilities within Verizon Media, he is still in charge of sales in Latin America and emerging markets, as well as responsible for negotiations with different partners in the region.

 

 

 

 

 

Havas Canada is appointing Melody Adhami, the agency’s current COO as CEO, replacing current CEO Tom Olesinski, who is leaving the organization after a short transition period. Adhami will oversee the creative business in Canada, reporting to North America Chairman and CEO Paul Marobella.

 

 

 

 

Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Portada conducted an exclusive interview about this opportunity; read more here.

 

 

 

 

Camila Jiménez-Villa, the former CEO of Univision’s production studio Story House Entertainment, and Silvana Aguirre, creator and showrunner of “El Chapo,” have teamed up to launch their own production company, reported Media Moves. Called The Immigrant, the company will be based in Los Angeles and Miami and produce premium content in the U.S., Latin America and Spain, focusing on multicultural stories and talent that will appeal to international audiences.

 

Code Worldwide New York has hired Meg Columbia-Walsh as its first US president. She will be responsible for expanding Code’s remit into advanced technologies for marketing automation and personalization in the US.

 

 

 

 

 

Tommy Hilfiger has confirmed the departure of Avery Baker as Chief Brand Officer in June.

 

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Henry Zamarripa is the new Head of Sales and Partnerships for Latin America & EM at Verizon Media. Prior to this appointment, he was Oath´s (former Yahoo) Latin America Sales Director.

 

 

Dentsu Aegis Network is strengthening its’ Latin America regional team with the appointment of Cristian Figoli as Head of Programmatic Product.

 

 

 

 

 

 

Julia Sol Gersberg is the new Marketing Manager LATAM at Headway. She will report to Dario Diament, Headway CMO.

 

 

 

 

 

 

 

Grey has promoted Marco Milesi, up to now President Grey México, to President ans CEO of Grey Latam.

 

 

 

 

 

Milesi appointed Humberto Polar President of Grey Mexico. Polar will continue with its´ responsabilities as Chief Creative Officer.

 

 

 

 

 

In addition, Ericka Sigüenza joins the agency as LatAm Head of Business Development.

 

 

 

 

 

 

Coral Arnedo will act as General Business Director of Grey Mexico and together with Alma Jordán, Head of Strategy, and Humberto Polar will handle Grey Mexican subsidiary.

 

 

 

 

 

SiGMA appoints Alan Burak as brand ambassador to help drive opportunities in LatAm markets.

 

 

 

 

 

At Portada Miami, we asked our premium attendees to tell us more about where they see marketing going now that technology is bringing the future to us. Henry Zamarripa and Vanessa Angulo, representatives of Portada’s partners Oath and People@, were two among our respondents.

Last Thursday, over 200 marketing executives got together at the East hotel in Brickell for the tenth consecutive edition of Portada Miami. Our attendees were able to hear forward-looking panels, witness the official launch of Portada’s Council System, and network with their peers while enjoying drop-dead views of the city.

In the midst of all the excitement, we had the opportunity to talk to Latin American brand leaders like José Camargo, E-Commerce Subdirector at Best Buy Mexico and member of Portada’s Brand Star Committee, who told us “This is a great opportunity to discuss concepts around the Hispanic markets. We need to find a balance between branding and performance, and I think marketing is moving towards the concept of experiences. Discussing these concepts at the Committee is very enriching because of the various industries represented there.”

Marketing is moving more towards the concept of experiences.

 

For Henry Zamarripa, Latin American Sales Director at Oath, one of Portada Miami’s premium partners, the future of marketing is all about digital. “Digital marketing is one of the industries that evolve more quickly,” he pointed out. “Programmatic has taken a fundamental role in media buying strategies, and I think we’ll be moving more and more towards AI. AI has evolved and matured, and we’ll adopt this technology with great strength.”

We’ll be moving more and more towards AI.

 

 

One of the key takeaways of Portada Miami was that we need to evolve to survive. “Marketing has changed a great deal in the last years. It used to be very static, but now with the advent of digital, marketing directors of the previous era need to study, get updated and ready,” commented Vanessa Angulo, co-founder of People@. “We need to be aware that if we don’t change, we are left behind. Sadly, many are already behind.”

If we don’t change, we are left behind.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

RedMas, a digital advertising solutions company with presence both in LatAm and the US Hispanic market, has appointed Javier Montanaro as VP of Sales for Latin America. Javier will be in charge of managing and supervising operations in Argentina, Chile, Colombia, Peru, Ecuador, Paraguay, Uruguay, Bolivia, Dominican Republic and Central America, and will report to Germán Herebia, CEO of RedMas. Montanaro joins RedMas after having served as Latin America Sales VP of Headway Digital.

 

 

 

Verizon company Oath, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for the U.S. Hispanic market and Latin America.  Armando Rodriguez will oversee all sales and operations, a position he has occupied at Yahoo since 2005.Armando’s leadership team includes Henry Zamarripa, who will lead sales for Spanish-speaking Latin America, Andre Izay, overseeing sales and operations in Brazil, and Matthew Harris, leading sales for the U.S. Hispanic market. In addition, Luiz Braz will lead platform solutions and Melva Midi will oversee sales operations for the region.

 

Hugo Gómez, CEO of Maxus Mexico since 2010, has been appointed CEO of NewCo Mexico. The new agency is the result of MEC and Maxus merger and will be launched in January, 2018. Prior to Maxus, he was Mindshare’s COO.

 

 

 

 

Leo Burnett Tailor Made Brazil has strengthened its media department with new appointments:

Janaína Barreto joined the agency as supervisor of the media research department. Maílson Dutra will take up the position of business intelligence supervisor. Tamara Lissy is the new digital media supervisor, while Angélica Gomes is the new media supervisor. In addition, Grazzieli Sacramento, Lucas Louzada and Renán Lima become media coordinators. Arthur Cavazini is the new digital media coordinator and Sharon Valle is the new media planner.

 

Lisandro Grandal, who led Y&R Argentina creative department for three years along with Fernando Tchechenistky, announced that he is leaving the agency. Tchechenistky will be in charge of the unified creative direction.

 

 

 

 

Federico Russi is the new creative vice president of Leo Burnett Mexico. He will replace Daniel Pérez Pallares.

 

 

 

 

 

 

Brazilian agency Isobar has announced that Pedro Thompson will assume as the new vice president of strategy. Thompson will also be part of Isobar Group that includes Pontomobi, Cosin Consulting and Isobar WorldSourcing. From this role, he will report directly to Abel Reis, CEO of Dentsu Aegis Network and Isobar Latam.

 

 

 

 

José Pablo Huertas is the new general creative director of Leo Burnett Costa Rica.

 

 

 

 

 

 

 

Alfonso Alcocer will serve as vice president and director of customer service of BBDO Mexico office as from this month. Since 2015, Alcocer has served as BBDO’s director of customer service, handling accounts such as Sabritas, Quaker, Bacardí, Mercedes Benz and Smart.

 

Ramon Laguarta, Pepsico’s current head of Europe and sub-Saharan Africa business, will become PepsiCo’s president, a headquarters role covering global operations, corporate strategy, public policy and government affairs.His current duties will be given to Laxman Narasimhan, who runs the snack-and-beverage giant’s Latin America division. Both appointments will take effect Sept. 1.

 

Vanguard Investments Mexico announced that Juan Manuel Hernandez has been named the head of Vanguard’s business in Mexico as the company expands its efforts to meet local investors’ needs for low-cost and broadly diversified investment products.Hernandez joins Vanguard from Blackrock Inc. Mexico, where he served as head of institutional sales. He also held the head of sales position for iShares Mexico.

Join us at PORTADA Mexico!

 

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What: Oath, the Verizon unit that encompasses AOL and Yahoo,  has defined its leadership structure for the U.S Hispanic market and Latin America. Armando Rodriguez will oversee all sales and operations for the region, Henry Zamarripa,will lead sales for Spanish-speaking Latin America, Andre Izay, will be in charge of overseeing sales and operations in Brazil, and Matthew Harris, will leadsales for the U.S. Hispanic market.
Why it matters: The announcement reflects Oath (Verizon’s) continued interest in the U.S. multicultural/Hispanic market as well as in Latin America. (Last year Yahoo had closed its operations in the Argentinean and Mexican markets).

Armando Rodriguez

Verizon company Oath, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for the U.S. Hispanic market and Latin America.  Armando Rodriguez will oversee all sales and operations, a position he has occupied at Yahoo since 2005.

Armando’s leadership team includes Henry Zamarripa, who will lead sales for Spanish-speaking Latin America, Andre Izay, overseeing sales and operations in Brazil, and Matthew Harris, leading sales for the U.S. Hispanic market. In addition, Luiz Braz will lead platform solutions and Melva Midi will oversee sales operations for the region.

Join us at PORTADA Mexico!

Verizon, one of the largest telecom operator in the United States, acquired AOL in 2015, and most recently completed its acquisition of Yahoo for US$4.5 billion in early June. The integration of these two companies, which will operate under the Oath umbrella, should take several months to complete.

 Digital ad spend in Latin America is forecasted to hit US$8bn in 2017, growing to US$11.6bn in 2020.

A global leader in digital and mobile, Oath is a house of more than 50 media and technology brands, including AOL.com, HuffPost, Yahoo Sports, Yahoo Finance, BrightRoll, Flurry, ONE by AOL, TechCrunch and Tumblr, to name a few. Today, the combined properties of Oath reach over 1 billion people worldwide, with a goal of reaching 2 billion people by 2020. Oath is shaping the future of media and building brands people love through scaled audiences, trusted content, premium distribution and differentiated data for thousands of the world’s leading advertisers.

Latin America remains a strong market for growth in digital advertising. According to eMarketer, digital ad spend in Latin America is forecasted to hit US$8bn in 2017, growing to US$11.6bn in 2020.

CHECK OUT: Verizon buys Yahoo: 8 Things You Need to Know

“We are creating a transparent and reliable environment for advertisers that combines relevant and differentiated content with a complete set of data that gives us an in-depth understanding of more than 1 billion people around the globe. This represents a huge opportunity for advertisers in Latin America, where we’re seeing tremendous growth and momentum,” says Armando Rodriguez.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Henry Zamarripa is the new Latin America Sales Director at Oath, Verizon’s new venture which combines its Yahoo and AOL acquisitions. Previously, he served as Sales Director for Latin America & Caribbean & Emerging Markets at Yahoo! for almost 3 years. Zamarripa is a an online sales expert & marketing professional with 19 years of experience in interactive/online media.

 

 

 

 

Humberto Cruz is the  new  Head Of Commercial Operations at Havas Media Group. Previously, he was Head of Socialyse LATAM and USH at Socialyse for almost two years.

 

 

 

 

 

 

 

 

Maggie Solé is leaving Headway Digital Argentina after almost 4 years as Global Marketing Manager.

 

 

 

 

 

 

 

 

 
IPG Mediabrands Peru announced the appointment of Milagros Montero as Managing Director for Initiative Peru. Prior to Initiative, Montero worked for different companies such as CENCOSUD S.A., Yell Perú – Páginas Amarillas, Telefónica Perú, entre otras.

 

 

 

 

 

 

 
Ignis Media Agency has reorganized its structure and will now have both off and online services. To do so, the agency has announced new appointments in its’ digital team led by Sebastian Terzi, head of digital business.Santiago Torres joined as digital project manager, Laura Traverso as a trafficker and Juan Ignacio Genisso as digital strategist.

 

 

 

Magdalena Carbonell is the new director of negotiation at MEC. Previously, she served as Media Director at Arena Media/Havas Media.

 

 

 

 

Havas Media Group has announced that Virginia Elias, until now responsible for the Arena agency negotiations, will also be in charge of negotiations at Forward, the holding’s network created in 2015. It will continue reporting to Mariano Filarent, head of Havas Media Group Argentina Middle Office.

 

 

 

 

 

 

Agency La Comunidad Buenos Aires has recently incorporated a planning department into its structure. The unit will be in charge of Rafael Cortés and Sol Wei.

 

 

 

 

 

 

 

Dentsu Aegis Network Brazil is restructuring. The agency has announced a new unit called Dentsu Creative Group, made up of Dentsu and McGarryBowen. Each agency operation will be led by Fernanda Antonelli, VP of Operations at McGarryBowen, and Mauro Rabelo, VP of Operations at Dentsu Brazil. The two executives will report to Mario D’Andrea.

 

 

 

 

 

The new unit will be led by Mario D’Andrea, who until now was CEO and CCO of the Brazilian office.

 

 

 

 

Walter Susini, President of McGarryBowen, will have a role in Dentsu Aegis Network content area handling all the network’s brands in Brazil.

 

 

 

 

 

 

 

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descargaCarolina Rivera, who previously worked as Pan Regional Advertising Online Sales Lead at Microsoft Advertising, has joined Yahoo’s panregional team also as Pan Regional Sales Lead. She will report to Henry Zamarripa,  Regional Sales Director-Latam & Emerging Markets.

Prior to Microsoft Advertising, Rivera worked at Televisa Publishing and Digital as US Hispanics and International Sales Manager for almost six years.In 2005, she joined Grupo de Diarios América as Vice president of Sales. She was also Account Executive at Yahoo Inc.

We recently published that Miami headquartered media placement firm US Media Consulting will take over sales representation for Yahoo! Colombia. We talked with Henry Zamarripa, Regional Sales Director for Latinamerica & the Caribbean at Yahoo, about the deal.

Zamarripa tells Portada that US Media Consulting sales representation of Yahoo! Colombia “is a long-term project.””We are focused on growing our presence in the country,” Zamarripa says. Through the agreement, US Media Consulting will market the homepage (co.yahoo.com), emails, mobile advertising and search page (search). ” The agreement is with US Media Consulting only for Colombia, although Yahoo does not sign exclusivity agreements it does respect trade representation, so US Media Consulting becomes our commercial arm in Colombia.”

US Media Consulting becomes Yahoo’s commercial arm in Colombia.

Zamarripa adds that Yahoo’s regional sales team in Latin America will continue to support US Media Consulting directly in those scenarios where required  and that Colombia remains a priority for Yahoo: “We know the potential the Colombian market has and Yahoo’s relevance in the country. That is why we decided to look for a strategic partner that meets the conditions required to represent us with absolute responsibility for the US Media Consulting path in the last ten years in the region was reason enough to join us in this long-term project.”

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.