Posts Tagged ‘Hemisphere Media Group’

Hemisphere Media Group

Hemisphere Buys a Stake in REMEZCLA

Hemisphere Media Group has announced the company’s investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.By capitalizing on REMEZCLA’s expertise and reach, Hemisphere will try to well positioned to increase exposure to this younger, acculturated Hispanic market.


Hemisphere Media buys 3 Hispanic Cable TV Networks

What: Hemisphere Media Group, Inc.  will acquire three Spanish-language cable television networks from Media World for US $ 102 million. Pasiones, Centroamerica TV and TV Dominicana will from now on be part of Hemisphere Media Group portfolio. Why it matters:  The transaction reflects what Alan Sokol, CEO of Hemisphere Media Group told Portada last year, when […]


Sokol: “What is happening to Hispanic Cable is similar to what happened 20 years ago in the General Market”

Alan Sokol is the CEO of the newly formed Hemisphere Media Group, Inc., which this spring will become the only publicly traded, U.S. Hispanic TV/cable networks and content platform. Valued at approximately $400 million, the venture between Azteca Acquisitions and InterMedia Partners is expected to go public by April and focus on acquiring content producers […]


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Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: