Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
Portada interviewed Katie Melenbrink, Public Relations & Marketing Director at Hemisphere Media Group, Inc on the company’s recent investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.
Hemisphere Media Group has announced the company’s investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.By capitalizing on REMEZCLA’s expertise and reach, Hemisphere will try to well positioned to increase exposure to this younger, acculturated Hispanic market.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
Hemisphere Media Group, Inc. the cable TV property targeting the high growth Spanish-language television and cable networks business in the U.S. and Latin America, announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
What: Hemisphere Media Group, Inc. will acquire three Spanish-language cable television networks from Media World for US $ 102 million. Pasiones, Centroamerica TV and TV Dominicana will from now on be part of Hemisphere Media Group portfolio. Why it matters: The transaction reflects what Alan Sokol, CEO of Hemisphere Media Group told Portada last year, when […]
Alan Sokol is the CEO of the newly formed Hemisphere Media Group, Inc., which this spring will become the only publicly traded, U.S. Hispanic TV/cable networks and content platform. Valued at approximately $400 million, the venture between Azteca Acquisitions and InterMedia Partners is expected to go public by April and focus on acquiring content producers […]
Verizon has launched AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.
After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:
