Relevant+ next evolution stage bets on Hispanic Healthcare Marketing solutions which drive cultural relevance, improve health literacy, and empower Latino communities through media, data, and platforms like the just launched Healthy Vibras.
Health plan providers are among the organizations that will be most impacted by president-elect Trump’s new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.