Posts Tagged ‘Havas Worldwide’

Havas Worldwide

Changing Places LatAm: Sandra Valencia, Gravity4/Jorge Rodriguez/Xavier Mantilla…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Multiplica – Sandra Valencia ::: Gravity4 – Jorge Hernan Rodriguez, Xavier Mantilla  :::  Axis Communications – Francisco Ramirez ::: Santiago Martinez – McCann Spain ::: John Korman – BBDO Argentina ::: Havas Worldwide – Matt Howell, Toygar Bazarkaya ::: Click here for previous Latam Changing Places editions Multiplica […]


Research: Latin Americans Have Significantly Higher Brand Attachment, Havas Study Reveals

Havas’ Meaningful Brands 2015 study reveals  that brands do matter in LatAm, as the disconnection to brands is lower  than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]


Changing Places LatAm: Jesús Cedeño, Greta Patterson, Guy Hayward, Lotta Malm Hallqvist, Ariel Soto, Eduardo Pooley …

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  KBS – Guy Hayward ::: Lotta Malm Hallqvist – Cheil Worldwide ::: BBDO Mexico – Ariel Soto  ::: Eduardo Pooley – Havas Worldwide  :::  Alain Groenendaal – Grey Latin America ::: Jesús Cedeño and Greta Patterson are no longer part […]


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FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.