Posts Tagged ‘Havas Worldwide’

Havas Worldwide

Changing Places LatAm: Sandra Valencia, Gravity4/Jorge Rodriguez/Xavier Mantilla…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Multiplica – Sandra Valencia ::: Gravity4 – Jorge Hernan Rodriguez, Xavier Mantilla  :::  Axis Communications – Francisco Ramirez ::: Santiago Martinez – McCann Spain ::: John Korman – BBDO Argentina ::: Havas Worldwide – Matt Howell, Toygar Bazarkaya ::: Click here for previous Latam Changing Places editions Multiplica […]


Research: Latin Americans Have Significantly Higher Brand Attachment, Havas Study Reveals

Havas’ Meaningful Brands 2015 study reveals  that brands do matter in LatAm, as the disconnection to brands is lower  than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]


Changing Places LatAm: Jesús Cedeño, Greta Patterson, Guy Hayward, Lotta Malm Hallqvist, Ariel Soto, Eduardo Pooley …

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  KBS – Guy Hayward ::: Lotta Malm Hallqvist – Cheil Worldwide ::: BBDO Mexico – Ariel Soto  ::: Eduardo Pooley – Havas Worldwide  :::  Alain Groenendaal – Grey Latin America ::: Jesús Cedeño and Greta Patterson are no longer part […]


Sales Leads: P&G, Fernando Vizcaíno, Havas Worldwide, Sigma Alimentos…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Xavier Rubio – Arista Mexico ::: Fernando Vizcaíno – Havas Worldwide ::: Sigma Alimentos – Mexico ::: P&G – Global Arista – Mexico Arista starts operations in Mexico. […]


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BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?