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Take a look at  the Top Content Marketing Campaign finalistsThe Award Winner will be announced at the Award Ceremony during #Portadalat in Miami on June 3-4.

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  • Havas Media International/ Carolina Herrera “Un Viaje por los Sentidos”

hqdefaultHavas in partnership with Discovery, created a program that took consumers on a journey through the senses, to find out what inspires a new fragrance. Carolina Herrera Jr, the creator behind successful fragrances such as Carolina Herrera and VIP our host. Audiences engaged and interacted with content via TV and digital, resulting in increases purchase intent across markets (regional average 8%), consolidating Carolina Herrera as the market leader.

  • Corona

Untitled-117In 2014 there was only one thing on the world´s mind: FIFA’s World Cup. Every company was talking about it, and Corona needed to stand out. The challenge was to rise and own it. The brand developed an integrated campaign to create the biggest promotion of history: sending +100 Mexicans to Brazil. After the campaign Corona became the most associated brand with World Cup and its sales increased by 16%.

  • Nickelodeon/Kellogg’s: “Agents of Change” Campaign

Nick-and-Choco-Logo-250x250Nickelodeon and Kellogg’s partnered to produce a pro-social content campaign: “Agents of Change”.

The campaign produced high quality content featured both on-air and online, as well as Orange Carpet and On-the-Ground activations. It received over US$2M in press coverage, garnered 1M votes in KCA Mexico and KCA Colombia, and attracted more than 400 participants. The campaign promoted content intended to stimulate kids creativity and empower them to create innovative change in their communities.

The campaign intended to praise kids pro-social concern to be influential in improving the world which was perfectly aligned with Kellogg´s marketing objective.

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Check out the Award Finalists for the Top Panregional Integrated Advertising Campaign Category below! The Winner will be announced at the Award Ceremony during #Portadalat on June 4.Tickets are going fast! Register to #Portadalat !

Sandoz Latin America and VIVA Partnership Agency

EL-Logo-WhiteWe created a regional campaign to raise the awareness of the irrational use of antibiotics in Latin America in 3 languages: www.mejorcuidado.com,

www.bettercaremorehealth.com and

www.cuidamosdasaude.com.br.

This is an important issue in our region since the purchase of antibiotics continues to exist without prescriptions. With a 360 approach on how to reach out target with the main drive being the online push from the website and media bought behind, this became a valuable patient initiative that provided information and created awareness of a sensitive topic for all stakeholders: Patients, Payes, HCPs.

Multichannel marketing approach included: website, email marketing, search marketing, print ads, e-learning for internal salesforce, online knowledge certificate for patients, QR code, eDetail on tablets, endomarketing, folders, brochures, POP stands, videos, etc.

Center of the message was on providing knowledge and tips around the topic.

Sony/Havas Media International

Untitled-112Leveraging the connection between content and brand, Havas and Sony build a multi-channel sponsorship of “The Voice” including social media and POS activations. Shakira Wild, was the catalyst for building stronger bond with consumers through a unique opportunity to travel to the final taping of the show and see Shakira live. Experiences are important for this target group, who value and expect brands to be the enabler to unique experiences.

Kellogg’s/Nickelodeon

This integrated campaign celebrated and rewarded kids who took initiative to transform their world, and recognized them with the “Transform your world Award” at the Nickelodeon Kids Choice Awards in Mexico and Colombia, whose category garnered over 1M votes. The campaign consisted of On-air spots (CTA, Voting Stage, Winner Stage), Online microsite, Orange Carpet, On the Ground booth activation. Because of its resourcefulness  created awareness for social initiatives, increasing pro-social interest in Mexico 65% and 15% in Colombia.