A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
In the below Sounding Off-Thought Leadership article, Ernest Riba, Head of Business & Product Development at Havas Media Group Argentina explains that technological brands lead in all global brand valuation models and that the success of these emerging brands is different to the one achieved by traditional mass consumer brands which typically relied on high ad investment.
Victor Lopez, Head of digital media at Havas, who will be participating in the session “Panregional Marketing Death Match on June 8 (Day 2) at our upcoming PortadaLat conference in Miami says that he is sensing “more optimism around panregional marketing this year.”
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
As we published last week Starcom Media Vest lost its Telefonica media planning and buying business to Havas Media after it won the pitch in July. Many observers of the agency and client world are shaking their heads. Five things You need to know about why Starcom lost the Telefonica business (approximately US$ 250 million a year) and its implications for the media buying and planning business of major agencies.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. José María Frígola – Havas Media Group
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Rafael Lima – Publicitas ::: Santiago Durán