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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here. 

  • Pepsico

Bestselling author, speaker and TV host Gaby Natale has inked a deal with PepsiCo to empower and inspire the company’s employees as part of its commitment to celebrating diversity during Hispanic Heritage Month. The EMMY winner will hold two company wide empowerment keynote speeches at the Dallas Cowboys World Headquarters in Frisco on September 17 and at the Frito Lay Headquarters the next day, which will be telecast to field locations across the United States. The workshops will flesh out Natale’s renewed commitment to inspire Latinos to develop their potential. Natale’s deal with PepsiCo is the first in a series of collaborations that the SuperLatina will be focusing on as part of a concerted effort by her company, AGANARmedia, a marketing company with a focus on Hispanic audiences,  to develop empowerment programs with organizations that are committed -in words and action- to the advancement of gender parity, pay equity and talent diversity.

  • Macy’s

In celebration of Hispanic Heritage Month, Macy’s is hosting special events nationwide featuring influential individuals who have made contributions globally in connection with celebrating their Hispanic heritage in entertainment and fashion. The spirited in-store events, featuring a variety of celebrities of Hispanic descent, will explore different methods of storytelling featuring music, television and digital content. In addition, guests will learn about traditions like quinceañeras, and how sports play a key role in the celebration of Hispanic heritage.Joining Macy’s to celebrate Hispanic Heritage Month are celebrities including Latin Grammy-nominated Farruko; the cast and writers from Starz’s new and groundbreaking hit television show, “Vida;” Gadiel Del Orbe and Maya Murillo from Buzzfeed; Pero Like; ESPN radio and television personality, Gonzalo “Papi” Le Batard; beauty blogger and fashion expert, Elizabeth Torres; and fashion expert, Nick Verreos.Macy’s Hispanic Heritage Month events will take place at stores across the country including California, Florida, Illinois, New York and Texas.

  • Dos Equis

In connection with Dos Equis’ recently launched ‘Keep it Interesante‘ campaign, the beer has partnered with popular streetwear and lifestyle brand creators of the ‘Mexico is the Shit’ jacket. The partnership will bring to life a series of pop-up shops and events specially curated by MITS featuring emerging Mexican talent, streetwear designers, visual artists, and music artists. The program will also come to life on social media, in sponsored content, on-premise merchandising and with a special edition Dos Equis & ‘Mexico is the Shit’ can.In celebration of the partnership and Mexican Independence Day, ‘Mexico is the Shit’ and Dos Equis will host a launch event on September 15 at Remezcla House in Bushwick, Brooklyn.  At the event, people will come together to celebrate Mexican talent who are representing culture in music and art – with a special mural by LA-based artist Teddy Kelly. The launch event will feature DJ performances by electro indie electronic artist Neon Indian (Texas/Mexico), famed Mexican party DJ Marcelo Cunning (New York), and DJ Chava (Chicago).

 

  • A Place For Mom

 

A Place For Mom has appointing Mercury Media as its new AOR for media buying for the senior assisted living referral service, Mediapost has reported. The appointment  includes TV planning, buying and attribution. Founded in 2000, A Place for Mom is a privately held, for-profit senior care referral service based in Seattle, Washington. The company provides personal and professional assistance to families in the search of senior care options. A Place For Mom has spent US$11.38 million on advertising during the first six months of 2018, while its 2017 U.S. ad budget was US$24.16 million.

 

 

  • Havas Group/ Republica

Havas Group has invested in Miami-based multicultural agency Republica. As part of this investment, Republica will operate as Republica Havas and will continue to be led by founder, chairman and CEO Jorge A. Plasencia, founder, president Luis Casamayor and their executive team, under the direction of Havas Creative, North America chairman and CEO Paul Marobella.Republica will continue to be headquartered in Miami, with plans for expansions into key markets including New York, Los Angeles and Chicago. The agency will leverage Havas’ global network and parent company Vivendi’s media and entertainment properties as it continues to provide multicultural marketing solutions to clients. Republica´s client roster includes Google, Walmart, Toyota, Nielsen, Four Seasons Hotels and Resorts, NBCUniversal Telemundo, Universal Parks & Resorts, Goya Foods and Miami Super Bowl 2020.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Hennessy

Hennessy, one of the world’s best-selling Cognac, has released a series of video vignettes and still photography featuring world-champion boxer Canelo Álvarez who, like Hennessy, recognizes the importance of heritage and family in the unwavering pursuit of excellence. Now in its second year, Hennessy’s partnership with Oscar De La Hoya’s Golden Boy Promotions includes an integrated marketing campaign featuring original content, in addition to digital micro-videos, special events, and cross-channel promotions intended to entertain and inspire. Hennessy invites boxing fans across the globe to enjoy the specialty V.S.O.P Privilège cocktail while watching next weekend match.Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing’s most active and respected promoters.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • AkzoNobel

MediaCom Argentina has won decorative paints AkzoNobel global account. The agency will be responsible for strategic planning and media buying for Argentina, South Africa, the Middle East and North Africa. AkzoNobel is the holding company of decoration brands such as Alba, Dulux, Sikkens, International, Interpon and Eka.

 

 

  • Molinos Rio de la Plata

Molinos Rio de la Plata has chosen Havas Group to manage the digital platforms that operate on Google and programmatic buying. The platforms will be operated under the specialized units: Ecselis (Google) and Affiperf (programmatic). The agency also handles media buying & planning for the brand globally.

 

 

  • Air Canada

The arrival of flight AC1942 at Lima’s Jorge Chávez International Airport marks the successful launch Air Canada’s non-stop service between Montreal and Lima, Peru, Montreal’s first year-round link to the southern hemisphere. The twice weekly flights will be operated by Air Canada Rouge with 282-seat Boeing 767-300ER aircraft featuring Premium Rouge and Economy class service.This new route will complement the airline existing flights from Toronto, and strategically position Air Canada as an important player in the growing market between Montrealand Latin America. South America will be the third new continent Air Canada serves from Montreal in two years.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

  •  Xpress Money

In line with its focus to increase its network in Latin America, Xpress Money, a global money transfer Brand, has partnered with Confidence Corretora De Câmbio S.A., a renowned company in Brazil that offers various solutions for individuals to buy foreign currency, exchange international checks, pay bills abroad, and send and receive money from abroad.  With this partnership, Xpress Money now has a strong network of over 50,000 locations in LATAM. Remittance inflows to Latin America and the Caribbean (LAC) was US$73 billion in 2016, an increase of an estimated 6.9 percent as compared to the previous year (Source: World Bank). This shows the huge remittance growth potential that the region has to offer to brands looking to strengthen their presence in the region.

 

 

  • Little Caesars® Pizza

Little Caesars® Pizza, a global pizza chain, announced expansion plans in Central and South America. Only a few months after Little Caesars® opened its first restaurant in Chile, the pizza chain will open two restaurants in Nicaragua and one in Peru. The restaurants will begin operations during the first week of December in both countries, with a second Nicaraguan restaurant scheduled to open in January 2018.Known throughout the world for its innovative HOT-N-READY® model that offers pizza hot out of the oven, without calling ahead or waiting in line, Little Caesars will be bringing best-in-class quality, value and convenience to pizza lovers in Nicaragua and Peru.The Latin American pizza industry is projected to grow by as much as 45.15% between 2015 and 2017, according to the 2017 Pizza Power Report by PMQ Pizza Magazine, outpacing Europe, North America and Asia Pacific combined. Little Caesars continued success and growth in the region reflects a strategic global expansion strategy for the established brand and its franchisees.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

What:Paris-based entertainment conglomerate Vivendi has made a US$2.6 billion offer to acquire a 60 percent stake in advertising group Havas. The combined entity would have annual revenues of 13 billion euros (approximately US$14.3 billion)  and add a new business to the Vivendi group, which owns Universal Music Group (UMG) and Canal Plus.
Why it matters: Havas is a top 6 global agency with a major media buying operation worldwide.  The transaction also reflects a trend in which media companies and agencies are integrating. It also raises certain questions on the future media neutrality of Havas as a media buying entity.

French tycoon Vincent Bollore took a first step in his attempt to merge media giant Vivendi and advertising company Havas, two groups he controls through his family-run conglomerate.

Vivendi said it was making an offer to buy Group Bollore’s 60 percent stake in advertising group Havas for 9.25 euros a share, a premium of 8.8 percent over Wednesday’s closing price, in a 2.36 billion euro (US$2.6 billion) deal.

The combined entity would have more than 13 billion euros(approximately US$14.3 billion) in annual revenues and add a new business to the Vivendi group, which owns Universal Music Group (UMG), one of the top three world record labels, and France’s number one pay-TV Canal Plus.

The offer values Havas’s total equity at 3.9 billion euros.If Bollore’s conglomerate agrees to sell its stake in the ad company, Vivendi plans to launch a simplified public tender offer on the remaining 40 percent of Havas at the same price, without seeking to delist the company, according to the statement.

Vivendi said a merger with Havas would strongly increase its group margins but did not provide details on the potential synergies between the two groups. It said it aimed to close it by the end of June, beginning of July.

Vincent Bollore, Vivendi’s chairman and controlling shareholder with a 20.65 percent stake, has pledged to turn the group into an integrated European media powerhouse and has launched a spree of acquisitions, including in Telecom Italia and Italian broadcaster Mediaset. Havas, led by Bollore’s son Yannick, was one of the two top targeted businesses in Vivendi’s next expansion phase, two sources close to the matter said last month.

Bollore Group stated: “Given the financial terms, the strategic rationale and the development prospects implied by Vivendi’s indicative offer for the 20,000 employees of Havas, the Boards of Groupe Bolloré have welcomed it and have decided to enter into discussions with Vivendi.”

Vivendi stated: “Through joining Vivendi, Havas will have access to financial resources for both its organic and external growth worldwide. The teams from both companies, who share the same passion for creativity and innovation, will work together to develop value-creating joint projects, while maintaining execution agility and their own identities.”

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Enterprise Rent-A-Car

jjjjjEnterprise Rent-A-Car announced the company has expanded the Enterprise Plus loyalty program into the Caribbean and Latin American markets.Members of the Enterprise Plus loyalty program can now earn rewards and free rental days at locations in Belize, Costa Rica, Guatemala, Mexico, Nicaragua, Tortola, Trinidad & Tobago and Uruguay.Earlier this year, the Enterprise Plus loyalty program was also introduced in Argentina, Paraguay and Curacao. The Enterprise, National and Alamo brands now operate in more than 85 countries, including 30 in Latin America.

 

  • American Airlines

descarga (18)American Airlines Inc. plans to invest US$100 million in an aircraft maintenance center in Sao Paulo, touting it as a sign of confidence in Latin America’s largest economy despite Brazil’s recession and latest political turmoil.The US airline would set up its first maintenance center in South America at Sao Paulo’s Guarulhos airport, and would eventually offer services to other airlines.American Airlines spokesman Josh Freed said the No. 1 US airline by passenger traffic has plans to invest in Brazil but that he could not immediately confirm the amount.Four airports will be auctioned to private concessionaires on March 16 and the state company that manages Brazil’s airports will not take part for the first time.

 

 

  • Havas

hdPbVsbF_400x400Havas will merge global media and creative operationsin an effort to “accelerate integration” and create a “seamless” experience for clients, mandmglobal has reported.Both creative and media operations will become business units under a single regional P&L, with the new organisation to be overseen by former Havas Media Group chief Dominique Delport, who becomes global managing director and chief client officer.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • WAL-MART

mmmmWal-Mart plans to invest US$320 million in the Brazilian market over the next three years despite a drop in sales.Wal-Mart’s sales in Brazil dropped by 4.1 percent. Compared to increases by 8.9 percent across Mexico and Central America.The money will go towards re-branding its local branches with a stronger link to the American name.The company’s Brazilian director promises cheaper prices, a wider assortment of products, and more fresh produce. Wal-Mart arrived in Brazil in the mid-90s.

 

 

  • RGC Coffee

descarga (16)RGC Coffee Inc. (RGC), a worldwide supplier of green coffee http://www.rgccoffee.com/origins.html, has announced its new subsidiary, RGC Americas. Based in Bogota, Colombia, RGC Americas will oversee quality, market intelligence and sustainability programs. Colombian based industry experts Steven Diaz and Angela Pelaez have been hired respectively as General Manager and Sustainability Manager.RGC is an industry leader in quality and sustainability, partnering with large, medium and small coffee roasters. Opening the new subsidiary will allow RGC to meet future demands of coffee roasters who have mandated greater accountability and focus on quality.

 

 

  • Martin Audio

descarga (6)Martin Audio, a ccompany that delivers high quality professional loudspeaker systems for Live Sound and Installed applications, has appointed Pro Active Latin America as the company’s sales representative for Latin America and the Caribbean.Based in Mexico City and guided by Owner/Director Berenice Gutierrez, Pro Active LATAM has already built a portfolio that includes Allen & Heath, Ashly Audio and UDG in addition to Martin Audio.

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.