A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Paris-based entertainment conglomerate Vivendi has made a US$2.6 billion to acquire 60 percent stake in advertising group Havas.
The combined entity would represent more than 13 billion euros(approximately US$14.3 billion) in annual revenues and add a new business to the Vivendi group, which owns Universal Music Group (UMG) and Canal Plus.