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Hasbro

Hasbro to consolidate most of Its global media with OMD

Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.
The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.

Hasbro to consolidate most of Its global media with OMD

Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.
The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.