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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Lenovo’s mobile devices brand Motorola Mobility has named Nair Trejo as new Marketing Manager in Peru, reported AdLatina. She arrived to the company in 2012 to head a 360º strategy. Her previous role was marketing manager for the Latin America region.

 

 

 

 

Tatiana Ciocci is now marketing and product director at The Dow Chemical Company, Latin America.

 

 

 

 

 

Jonathan Kaplinsky has been promoted to marketing manager at Hasbro in Colombia. He has worked at the company for 6 years.

 

 

 

 

 

IAB Spain has named Reyes Justribó as its new General Manager. She’ll substitute Antonio Traugott.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Twitter – Ogilvy PublicRelations ::: Cablevisión Monterrey / Hasbro – Archer Troy ::: Pond´s – Room23 :::  Travesías Media – América Latina ::: Grupo Vips – MRM//McCann España :::  Gulf Oil  – ADV Vázquez Argentina ::: Mabe Global – Sparkling México :::

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

Heinz- Global
heinzHeinz has shifted Its US $250 Million Global Media Account to OMG and to IPG’s UM leaving incumbent Cramer-Krasselt out.While UM (Universal McCann) will handle the Heinz U.S. business, it is not yet clear how OMG media agencies PHD and OMD will split the international business. According to MediaPost , the company’s total ad spend, about 25% is in the U.S. Cramer-Krasselt, which did not participate in the review, continues to handle the creative account for now.The review followed the acquisition last June of Heinz by an investment consortium that included Berkshire Hathaway and 3G Capital.

Twitter – Latin America

Ogilvy - Twitter -Ogilvy Public Relations is the new PR agency of Twitter in Latin America. The agency will be in charge of the PR in Brazil, Argentina and Mexico. Emmanuel Evita will supervise the work as Director of Public Relations of Twitter in Latin America.

 

Cablevisión Monterrey / Hasbro – Mexico

ArcherTroy -The independent agency Archer Troy has won the accounts of Cablevisión Monterrey and Hasbro after a pitch.

The agency will be in charge of strengthen Cablevisión Monterrey creative´s brand strategy in 360, ATL and BTL. Also, for Hasbro the agency will be in charge of the creative duties for the brand´s shopper marketing and print media.

Pond’s – Argentina

ponds -Pond’s, Unilever´s brand, will work with Room23 as its agency in the country. Room23 will work with Pond´s in digital media, radio, pnts and advertorials. Dolores Fernandez Alberti will be in charge of the account, Agustina San Germán, will be in charge of the social media and Adrián Alonso, is the creative director.

Grupo Vips – España

Club Vips -Grupo Vips has chosen MRM//McCann as its creative agency in Spain. The agency will be in charge of the creative duties and will support Club Vips as advisor in marketing offline, digital and social media.

 

Gulf Oil – Argentina

Gulf ADV -ADV Vázquez  will work with Gulf Oil in Argentina as its creative agency.

 

 

Mabe – Global

Mabe - Sparkling -Sparkling, the independent agency leaded by Arturo Miranda, Esteban Sacco and Rafa Barthaburu, will be in charge of the creative duties of Mabe globally. The account will be managed in Ciudad de México.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

What? Hasbro has consolidated the majority of its global media business at OMD.
Why it matters? The media decision trails Hasbro’s shift of a sizable part of global creative business to WPP’s Grey.

Photo: Licensed creative commons
Photo: Licensed creative commons

Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.
The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.
According to Nielsen, Hasbro’s annual media spending worldwide is estimated at US $300-$350 million and its’ last year expenditure in the U.S. alone was of nearly US $100 million in media.
This media decision follows Hasbro’s intended shifting of a substantial share of global creative business to WPP’s Grey. In the media field, WPP offered a broader GroupM solution to the Pawtucket, Rhode Island company.
Agencies either did not return calls or brought up calls to Hasbro, which could not immediately be reached.

Source: adweek

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • Heinz – Global

Heinz has called a review for its brand globally. The  pitch is  for its global media planning and buying business, which has been held by Vizeum in the UK for almost a decade.

  • Hasbro

HasbroHasbro has consolidated the bulk of its global media business at OMD, which was the incumbent in 15 international markets, including Europe and China, sources said.Among the new markets added by the Omnicom media agency is the U.S., which had previously been handled by Interpublic Group’s Initiative.
OMD had already supported the business in more than 10 global markets. It’s now adding the North American business, as well as responsibility in new markets in Asia and Europe. GroupM’s MediaCom, meanwhile, retained the toy maker’s business in Latin America.Hasbro’s annual media spending worldwide is estimated at $300-$350 million. In the U.S. alone last year, Hasbro spent nearly $100 million in media, according to Nielsen.

  • Publicis Groupe buys UK’s Walker Media and forms new Media Network

Publicis Groupe confirmed that it has acquired a little more than 75% of media agency Walker Media from M&C Saatchi. Saatchi will retain 24.9% of the agency. Walker, which operates in the UK, will become part of the ZenithOptimedia Group. Walker will remain a separate agency in the UK and be the “cornerstone” for what Publicis said would be a new media network that will sit within ZOG. The idea is to use ZO’s global scale to help Walker better serve clients that need planning and buying services outside the UK. The new network will be launched in 2014. It will be led by Walker chairman Phil Georgiadis. Walker clients include Marks & Spencer, Boots and KFC.

What? Hasbro has consolidated the majority of its global media business at OMD.
Why it matters? The media decision trails Hasbro’s shift of a sizable part of global creative business to WPP’s Grey.

Photo: Licensed creative commons
Photo: Licensed creative commons

Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.

The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.

According to Nielsen, Hasbro’s annual media spending worldwide is estimated at US $300-$350 million and its’ last year expenditure in the U.S. alone was of nearly US $100 million in media.

This media decision follows Hasbro’s intended shifting of a substantial share of global creative business to WPP’s Grey. In the media field, WPP offered a broader GroupM solution to the Pawtucket, Rhode Island company.

Agencies either did not return calls or brought up calls to Hasbro, which could not immediately be reached.

Source: adweek

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Anheuser-Busch InBev

AB-InbevAnheuser-Busch InBev is readying major marketing rollout of new Cider.The new brand, Johnny Appleseed cider, has been in development since 2011 and will primarily target drinkers ages 21-27, according to a distributor memo obtained by Ad Age. The memo says the new cider will be supported with “significant marketing support” and described it as a “major new brand launch.” Johnny Appleseed is expected to take aim at Angry Orchard, the cider brand marketed by Boston Beer Co., brewer of Sam Adams.

  • Hasbro

HasbroHasbro has consolidated the bulk of its global media business at OMD, which was the incumbent in 15 international markets, including Europe and China, sources said.Among the new markets added by the Omnicom media agency is the U.S., which had previously been handled by Interpublic Group’s Initiative.
OMD had already supported the business in more than 10 global markets. It’s now adding the North American business, as well as responsibility in new markets in Asia and Europe. GroupM’s MediaCom, meanwhile, retained the toy maker’s business in Latin America.Hasbro’s annual media spending worldwide is estimated at $300-$350 million. In the U.S. alone last year, Hasbro spent nearly $100 million in media, according to Nielsen.

  • Publicis Groupe buys UK’s Walker Media and forms new Media Network

Publicis Groupe confirmed that it has acquired a little more than 75% of media agency Walker Media from M&C Saatchi. Saatchi will retain 24.9% of the agency. Walker, which operates in the UK, will become part of the ZenithOptimedia Group. Walker will remain a separate agency in the UK and be the “cornerstone” for what Publicis said would be a new media network that will sit within ZOG. The idea is to use ZO’s global scale to help Walker better serve clients that need planning and buying services outside the UK. The new network will be launched in 2014. It will be led by Walker chairman Phil Georgiadis. Walker clients include Marks & Spencer, Boots and KFC.

  • Serta

Media shop Initiative, part of Interpublic’s IPG Mediabrands, confirmed that it has been selected as the media agency of record by mattress manufacturer Serta after a review. Initiative’s Serta account team will be based out of the agency’s Chicago office. Serta selected Initiative to manage the overall communications strategy, investment and analytics duties for its various product lines including The Serta Perfect Sleeper and the iComfort Sleep System.The client spends an estimated $30 million annually on ads.The media incumbent was Doner, which continues as Serta’s creative agency of record.

  • National Pork Board

The National Pork Board is kicking off “21 Dias de Tradiciones Navidenas” (21 Days of Christmas Traditions) on its Spanish-language Facebook page as part of its efforts to engage with Hispanic consumers during the holidays. The promotion will run Dec. 1 through 21 and will celebrate 21 Latin American countries in 21 days and promote pork consumption to Spanish-speaking consumers. Pork is a staple in the Hispanic culture, especially during the holidays.”This is a fun and engaging way for Hispanic consumers to learn more about other Latin American countries’ pork dishes, customs and traditions,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “By sharing typical pork dishes, like tamales and pernil with family and friends, it will inspire Hispanics to try something new and creative.”

See previous issues of Sales Leads!

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A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Hasbro- Global ::: Reckitt Benckiser – Global :::  Simon – Kucher & Partners – Latin America ::: Double Coin Tires – Latin America :::

Hasbro – Global

Hasbro has announced a global review of  its media account. The global media account review comes after Hasbro´s two appointements of  David Hargreaves, Exec VP Corporate, Strategy and New Business and Wiebe Tinga, to the post of chief commercial officer. Tinga has been tasked with overseeing all of the company’s commercial activities across North America, Europe, Latin America and Asia-Pacific.

Reckitt Benckiser – Global

Reckitt Benckiser has launched a review of its $1.8 billion global media account. The review also comes  less than three months after Unilever veteran Richard Davies was named director of global media. Davies will be leading the review.

The last review was in 2009 and Publicis Groupe’s Zenith  has been in charge of the account since then. The review doesn’t affect creative assignments, led by Havas globally.

Simon – Kucher & Partners – Latin America

Strategy and marketing firm Simon-Kucher & Partners is expanding into the Latin American market with the opening of offices in Brazil and Chile. The company said the opening was a “logical” step in its globalisation strategy. The offices will be run by managing partner Manuel Osorio who said: “With our new permanent presences in Brazil and Chile, we are now able to support our clients on-site with our service portfolio of strategy, marketing, pricing and sales consulting.”

Double Coin Tires – Latin America

Double Coin Tires (CMA) has changed its website domain name and launched a Spanish language version of the site as well. he Spanish language site is available at http://espanol.doublecointires.com/.

“We’ve recognized increased customer demand for Double Coin Tires not only in the U.S., but throughout North and Central America,” said Aaron C. Murphy, vice president of CMA. “Double Coin is a well-positioned brand with continued growth and exposure in these markets. Our new website address and the Spanish language version provide an easy way to access information about Double Coin products in multiple languages.”