A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

• Harrah’s Rincon & Casino Resort
  Harrah’s Rincon Casino & Resort in Northern San Diego County, California, has selected  full-service marketing firm Gravity Media as their Hispanic agency of record. Gravity Media will be responsible for coordinating all marketing and advertising initiatives including media strategy, planning, buying and public relations. In addition to Gravity’s principal mission of positioning Harrah’s as the leading destination for the Hispanic customer, their marketing and communications efforts will also be on raising awareness of the $150 million renovation project taking place at the property, which includes a 403-room hotel tower, expansion of the pool venue, new lobby lounge, convention and entertainment center, a new indoor/outdoor Mexican restaurant as well as additional parking. The comprehensive strategic campaign will place a heavy focus on engaging the Hispanic markets on the West Coast, namely, San Diego, Riverside, San Bernardino and Tijuana.  “Gravity Media’s innovative and creative tactics, coupled with their cultural expertise, made them a perfect fit for Harrah’s Rincon,” said Darrell Pilant, Vice President of Marketing and Operations. “We are excited to employ the agency’s diverse methods toward making our property more well-known to the Hispanic community.”
  Since 2011, Caesars Entertainment has retained Gravity as their agency of record to spearhead the company’s Asian initiatives in numerous properties across the country, most specifically in the Chinese, Korean and Vietnamese markets.

• GE-Capital
  The lending and leasing company is partnering with Slate.com for a six-month roadshow to major cities across the U.S. meant to stimulate its lending to midsized businesses, The New York Times reports. Each stop will feature different events such as town hall discussions and meeting with city officials and business owners. Daily blog posts and videos will appear on Slate.com. Promotional digital ads will appear on Yahoo Finance and Bloomberg sites.

• Acento Advertising-Century Link
  Four months after having officially won the account, Acento Advertising this week begins production of new creative work for CenturyLink, the nation’s third largest communications firm offering high-speed Internet, cable TV and long distance. The new campaign will be unveiled in early June.

• Wendy’s
  Wendy’s , the no. 2 burger chain is launching a new Hispanic marketing campaign it says will illustrate that Wendy’s shares the same values as the Hispanic community — that is, the importance of family, quality food and striving for betterment. “We started as a family business,” Liz Geraghty, VP-brand marketing at Wendy’s told AdAge.

• Drafix Software
  Drafix Software, Inc., the manufacturer of PRO Landscape and leading provider of professional landscape design software throughout the world has announced the launch of a new Spanish language website: http://prolandscape.com/es/. The new website will allow those green industry professionals who speak Spanish to access both PRO Landscape product and support information in one streamlined location. The new website will better position the Spanish-speaking community to take advantage of all that PRO Landscape has to offer.

• Frito Lay
  Frito-Lay is introducing Top N’ Go, a product line targeting convenience store customers looking for a customizable on-the-go snacking option. Taking its cues from Latin America’s Tostilocos trend, the newest snack line includes horizontal packages of Tostitos, Fritos and Doritos chips that allow consumers to add their favorite toppings directly in the package. In-store Top N’ Go snack displays will be placed next to the chili/cheese and/or condiment station so consumers can customize their favorite snack chips with chili, cheese, hot sauce or any other topping available at the store. Each bag of chips will feature tear notches to allow customers to add toppings directly in the bag.

• NYSE Euronext
  Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities.

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