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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Midea

descargaMidea, a global leader in air conditioning and appliances, present in more than 150 countries, will invest US $30 million in expanding its business to Latin and Central America. The operation’s headquarters will be in Miami, where the the project is officially being launched today  ,January 23, at the Pullman Hotel. The company, with worlwide revenues of over US $ 22 billion and, more than 20 factories and 124 thousand employees, aims to reach a key area for its global expansion strategy, Latin America and the Caribbean, which in 2016 only, had a volume of 12 million units sold.Currently, Midea is present in the region in Brazil, Argentina and Chile, through the joint venture with American Carrier. Midea will market air conditioners; heaters, fans and humidifiers; water heaters; complete kitchen line; small appliances; vacuum cleaners and laundry line. The products will be produced in factories in China and Brazil.

  • Marriott Inc.

mmmmMarriott International has selected JeffreyGroup as its PR AOR in Latin America after a competitive pitch that began in mid-October in which five firms participated. Budget information was not disclosed.The agency will manage corporate and brand communications for Marriott International and its 20 hotel brands in the region. It will also support Marriott on press trips, events, influencer management, and property-focused initiatives.The agency’s pan-regional team in Miami will be leading the account work, and its offices in Mexico and Brazil are providing full-time support.Marriott operates more than 200 properties in 33 countries and territories in Latin America, with plans to grow that to close to 300 by 2020.In September, Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands including St. Regis, W Hotels, Westin, and Sheraton for US$13.6 billion. Other JeffreyGroup clients include Airbus, American Airlines, Johnson & Johnson, and Sony. Mediaedge (MEC( is Marriott’s LatinAmerican media agency.

  • Merck

merck_consumer_healthcareMerck’s Consumer Healthcare division has appointed Publicis Media’s Starcom as its global media agency following a competitive pitch. The agency will take full responsibility for the division’s brands across all the markets in which it operates including Neurobion, Bion3, Nasivin, Seven Seas, DoloNeurobion and Femibion. Recently, Starcom won Mars global media planning business while Mediavest|Spark won KFC’s and MTV’s US media accounts.

 

 

 

 

 

 

  •  Telecom

descarga-1GroupM’s Mindshare Argentina has been appointed Grupo Telecom media agency of record following a competitive pitch that began last November. Mindshare wilMindshare will start working immediately for the telecommunications company, which until now was working with Quiroga Medios for its’ media business.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Meliá Hotels

descarga-3Meliá Hotels International will be launching its Gran Meliá luxury brand in Brazil this March with the official opening of Gran Meliá Nacional Rio.Located in Rio de Janeiro’s most exclusive neighbourhood, São Conrado, the hotel will be the brand’s flagship property and will open its doors following extensive renovations to its original structure.Meliá Hotels International already has 17 hotels in the country’s top tourist destinations, including Angra dos Reis and São Paulo, with three new hotels set to open in 2018.

 

 

  • Hard Rock

descarga-2Hard Rock International announced plans to bring the Hard Rock Hotels experience to Costa Rica with the all-inclusive Hard Rock Hotel Papagayo, Costa Rica. Hard Rock, in collaboration with Sunwing Travel Group, is set to open Costa Rica’s first Hard Rock Hotel by early 2019. With Hard Rock and Sunwing Travel Group’s shared vision of providing authentic experiences in word-class destinations, this new partnership paves the way for potential collaborations in both the Caribbean and Latin America.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
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Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Ogilvy Brazil – Tiffany & CO  ::: Young & Rubicam Argentina – Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock ::: Imagina Love Chile –  Shopping , Punto Cencosud, Kotex, Cocha , Pronto Copec ::: P&G / Global  ::: MAGGI :::

Click here for prior Latam Sales Leads issues

  • Tiffany & CO / Brazil

TCO_TWITTERLOGO_130X130_400x400Ogilvy Brazil has won the Tiffany & CO account. , an symbol of luxury and an iconic brand for almost 178 years. “We are proud  to have it in our portfolio,” said the CEO of Ogilvy & Mather, Fernando Musa.

 

 

  • Young & Rubicam / Argentina

logo_yr_2_400x400The agency Young & Rubicam has been awarded Turner Argentina, Alamaula.com, Shopping del Sol (Paraguay) and Hard Rock accounts. The agency will provide an integral service aligned with the the company’s new vision.

 

  • Imagina Love / Chile

love_transparente7Imagina Love, a Chilean production, video post production and technology company, began working with clients such as Shopping and Punto Cencosud, Kotex, Cocha and Pronto Copec. The company plans to increase sales by 75%this year. The venture was created by José Tomás Arrigorriaga advertisers and Sebastian Otaegui in 2005.

  • P&G / Global

kYrPoJnL_400x400Procter & Gamble brands separation will come faster than expected .The company is projecting that this brands’  will total 14% of sales, equivalent to US$11.5 billion million. This means 10% more than announced in August, or, in other words, US$ 8.2 billion more. In a presentations to the Consumer Analyst Group held in Boca Raton, Florida, the CFO of P&G Jon Moeller said the company expects to have ” negotiated or announced ” their brands separations or withdrawals for the summer, almost a year after the announcement, “and having completed sales, mergers or derivations of brands by July 2016.To date, P&G has announced separations of 35 of its 100 brands, even big players like Duracell and Iams to smaller ones, like Avril Lavigne’s fragrance license or medical service MDVIP.

  •  MAGGI

descarga (1)Huerta MAGGI smashed potatoes has obtained its certification without wheat, oat, barley and rye (TACC) so that people who have celiac disease can also enjoy it. The brand was registered on the Registro Nacional de Productos Alimenticios “libres de gluten” (Argentine National Registry of “gluten free”)  and has also been endorsed by Autoridad Sanitaria de Aplicación( Health Authority of Application.). The new packaging has included  the logo that identifies it as suitable product for celiacs.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Heineken USA

descargaThis year, Heineken USA’s “Beers of Mexico” seasonal Fiesta pack will include Dos Equis AZUL, a limited edition blend of signature golden wheat lager and blue agave. The variety pack will also contain Dos Equis Lager, Tecate and Sol.Beers of Mexico will be supported by seasonally relevant cross-merchandising offers (where legal) revolving around Cinco de Mayo and other occasions. Channel-specific initiatives include IRCs (instant redeemable coupons) and MIRs (mail in rebates). Custom POS and a 10-case cross-merchandising stacker will provide shoppers with convenient, one-stop shopping and give retailers handy, out-of-section merchandising solutions. Ryan Thompson, brand director for Dos Equis, Heineken USA, says Beers of Mexico satisfies consumers’ growing interest in Mexican brews. According to Nielsen, variety packs have more than doubled retailer profits over the last five years, with Beers of Mexico growing three times faster than the variety pack segment and faster than any other Top 10 Variety Pack on the market.The Beers of Mexico program runs February through July 2015.

  • Wells Fargo

N5L2uOTF_400x400According to a recent Wells Fargo & Company survey (PDF)*, 78 % of Americans want to learn more about money management with 53% of respondents specifically wanting to learn more about credit. To help fulfill this need, the company today announced the launch of Path to Good Credit, a series of interactive websites that offer consumers information about building and improving their credit. Path to Good Credit allows consumers to navigate through quizzes, videos, tips, and infographics that illustrate how good credit can help them succeed financially.The new Path to Good Credit websites are free and offer:Interactive videos, tips, infographics and quizzes, in English and Spanish, that allow consumers to test their knowledge and learn ways to build and rebuild their credit.User-friendly content available via mobile devices for on-the-go lifestyles.Key topics and tips on how to build and rebuild credit, like making minimum payments on time for every account and the importance of reviewing their credit report regularly to check for any incorrect information.Clarity on common misconceptions about rebuilding credit, including the need to keep using credit even if a person has had credit trouble in the past.The new sites join an existing Path to Good Credit site, launched in late 2014, that was designed to help millennials understand credit.

  • ADT-Doner

descarga (2)In June, chief marketing officer Jerri DeVard moved ADT’s creative business back to Doner after only eight months with Arnold. Now Doner’s first work for the security mammoth has been released, featuring actor Ving Rhames as the brand’s first spokesman. The new campaign, which has three spots so far, leans on Rhames’ tough-guy image seen in films like the Mission Impossible series and Pulp Fiction. One spot in particular shows Rhames guarding a home in all sorts of weather conditions. The ads’ messaging also focuses on the technological advances that the Boca Raton, Fla.-based brand has made. The 140-year-old security brand had a 16-year relationship with Doner as its lead creative shop before moving to Arnold.ADT’s annual media spending is estimated at US$75 million.Below, one of the spots:

https://www.youtube.com/watch?v=jVJI2cB43cY

  • Spotify

9jWq0noU_reasonably_smallSpotify has hired Dentsu Aegis digital shop 360i to handle its entire U.S. media account, including planning and buying.The music-streaming service is shifting the business from incumbent Starcom, owned by Publicis Groupe. However, Starcom will continue to support buying in France and the U.K. The move goes along with a digital-oriented strategy for the popular music site.Spotify spent under US$10 million on domestic measured media in 2013, according to Kantar Media.media clients include the entire media account for Pernod Ricard.

  •  Hard Rock

F3IbyfA-_reasonably_smallHard Rock International has selected New York-based agency The Fearless Group as its media-buying agency of record for 2015.The Fearless Group will provide strategic analysis and implement advertising buys in the digital and mobile media space for the brand, including both its cafe and hotel businesses.Hard Rock spent about us$19 million on ads in 2013 and approximately US$13.3 million in the first nine months of 2014, according to Kantar. Hard Rock International operates 198 venues in 63 countries, including 152 cafes, 21 hotels and 10 casinos.The addition of The Fearless Group rounds out an agency team that includes The Zimmerman Agency, which handles global public relations efforts for the Hard Rock Hotel and Casinos and Coyne PR, which handles global public relations efforts for the brand and Hard Rock Cafes.

  •  Chrysler

u9dltiHF_400x400Automotive giant Chrysler has begun a digital agency review.In May 2010,the company named Sapient Corp.’s SapientNitro its digital agency of record, overseeing interactive duties for Chrysler, Dodge, Ram Truck and Jeep. The scope at the time included services such as interactive experiences, online advertising and site design and development, in addition to support for international websites, Chrysler corporate content and dealer initiatives.Sapient was acquired by agency holding company Publicis Groupe earlier this month, creating a Publicis.Sapient network overseeing other Publicis digital agencies. The network will defend the business.London-based Fiat Chrysler Automobiles, or FCA, owns Ram Truck, Dodge, Chrysler, Jeep and Fiat brands. It took shape in January 2014 after Fiat S.p.A., the automaker based in Turin, Italy, acquired 100% ownership of Michigan-based Chrysler Group. In regulatory filings, it said it spent US$2.79 billion, or 3.86% of worldwide net revenue, on global advertising in 2013.In the U.S., the Chrysler includes Chrysler, Dodge, Jeep and Ram. The company spent US$1.97 billion on total U.S. advertising in 2013, according to the Ad Age DataCenter’s last full year of available spending data. The company has also appointed independent shop Ignite to support social.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

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