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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Jumptap, a mobile advertising agency, announced that it has appointed industry veteran Adam Chandler to SVP of Sales.Chandler brings more than 14 years of digital media and advertising experience and joins Jumptap from the seed-stage VC firm Lerer Ventures, where he served as Executive in Residence. Previously, Chandler spent eight years at Yahoo! in a number of executive sales management positions. He was responsible for spearheading the company’s U.S. Hispanic advertising division, managing Yahoo’s U.S. revenue and advertising display partnerships, and last serving as Executive Director of Sales, overseeing Yahoo!’s off-network advertising partners, including eBay, AT&T, Walmart, and NBC/Telemundo. Chandler has also held executive leadership roles as Chief Revenue Officer at Martini Media, and President & Chief Revenue Officer of the men’s lifestyle company Thrillist

Azteca America has named Eduardo Cancela as GSM of its  stations in Miami & New York

SYNERGY Direct Response announced that Shayne Walters has joined their New Business Development team. He will be based out of their corporate ofices in Santa Ana, CA. Mr. Walters has over 25 years of experience in providing dynamic and innovative new business sales solutions to the consumer marketing and advertising industry. He will now have responsibilities in helping to grow SYNERGY Direct Response’s customer base and driving new sales revenue. Mr. Walters joins SYNERGY Direct Response from PowerDirect Marketing, a leading direct to door advertising rm, where he was Vice President of Business Development and helped grow the company from a regional rm to national advertising service provider.

The editorial team of the just launched Gizmodo en Español  is led by Manuel Ángel Méndez, previously technology editor of El País. In addition, Manuel Ángel Méndez, a contributing editor who worked for El Mundo newspaper; and Jesús Díaz, founder of the original Gizmodo Español is now Editor Emeritus. One more editor will also be hired to round out the staff. “I’m very excited because I have always been passionate about technology, so having this opportunity is a huge thing for me and I am very happy to put together and work with this kind of team,” added Daniel Mauser, who has been named head of Gawker’s services expansion for the Hispanic market.

MediaWhiz will keep its name, corporate branding, and distinct brands, after the recent acquisition by Matomy, but gets a new CEO. Hakan Lindskog. Lindskog, was previously chief executive at CPA (Cost per Acquisition) network Neverblue. Sine existing members of MediaWhiz’s executive team left the company, among them CEO John Kuendig and President Ed Kats, but a representative says the departures weren’t related to the company’s sale and other MediaWhiz management team will remain post-acquisition.

Juan Pedro Di Polo, creative Director of digital agency Wikot will now joining Wikot’s Miami team. Di Polo previously worked out of Wikot’s Caracas, Venezuela, office.

More consolidation in the digital media world. Tel Aviv-based Matomy Media Group  has purchased U.S. based direct response marketer MediaWhiz which operates the second-ranked affiliate network in the U.S. The purchase price was not disclosed, although Israeli website Globes says it was US $10 million. MediaWhiz has 100 employees and $75 million in annual revenue. The acquisition will boost Matomy’s turnover to $230 million (not including Adperio). The company has 350 employees in Israel and other countries.For Matomy, the deal brings a large affiliate network, MonetizeIt; an SEO business called TLA; and White Delivery, an email product; along with offerings in “data acquisition” and display media. MediaWhiz will keep its name, corporate branding, and distinct brands, but gets a new CEO with the acquisition. Hakan Lindskog was previously chief executive at CPA (Cost per Acquisition) network Neverblue.

Matomy Mexico will continue to serve both the Latin American and U.S. Hispanic markets

This is Matomy’s third acquisition, following the acquisition of Adperio in July 2011, in order to enter the US market, and Mexico’s Ergos Media in November 2010, to enter the Latin American market. Matomy says that the acquisition of MediaWhiz will enable it to enter new performance-based advertising markets, such as education and financing.

The acquisition of MediaWhiz was part of its strategy to gain footholds in foreign markets through acquisitions. Following the acquisition, 50% of Matomy’s business in the US, 35% is in Europe, and 15% in Latin America.

U.S. Hispanic and Latin America

Ulises Vazquez
Ulises Vazquez, CEO Matomy Mexico

Portada talked to Ulises Vazquez, CEO of Matomy Mexico (photo), about how the MediaWhiz acquisition will impact Matomy’s Latin American and U.S. Hispanic plans. Vazquez is the founder of Ergos a company that, as stated above, was acquired by Matomy in 2010. Asked on whether Matomy will acquire other digital media companies in the U.S. Hispanic or Latin American markets, Vazquez tells Portada that “looking out for acquisitions and opportunities is part of the ADN of Matomy Group”.
Vazquez adds that Matomy Mexico “will continue to serve both the Latin American and U.S. Hispanic markets due to its knowledge about the consumers in those markets.” According to Vazquez two objectives are achieved with the MediaWhiz acquisition. First, to count with a wide array of digital services, which should enable Matomy Mexico to better monetize Latin American digital properties used by U.S. advertisers to target the U.S. Hispanic demographic. Mexican advertisers will also get more effective solutions for their branding and performance campaigns.

The second aspect is that new and current clients of MediaWhiz will benefit from the tools and global experience of Matomy. “In addition, they will have access to digital networks in major markets and more solutions for the U.S. market.

MediaWhiz product portfolio and best practices  will benefit clients who want to reach U.S. Hispanic and Latin American consumer in disciplines including Social Media, Affiliate Marketing, Data Acquistion  and  Search Engine Marketing.
Regarding mobile media, Matomy is already far along in mobile lead generation and MediaWhiz will get access to campaigns, traffic and technology in mobile media.

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