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What: H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S.
Why it matters: Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.

H Code Media, a digital media placing firm targeting U.S. Hispanic audiences, and Grupo Imagen, a Mexican media conglomerate, have announced an exclusive partnership that will allow H Code to represent all of Grupo Imagen’s ad inventory in the U.S. Sites include Adrenalina, a web page for soccer fans, nutrition website Salud 180, and Excelsior, the second-oldest Mexican newspaper.

“We’re excited to partner with one of the largest and most well-respected Mexican media conglomerates,” said Parker Morse, CEO, H Code Media. “Grupo Imagen’s audiences are authentic and relevant to advertisers that want to engage with U.S. Hispanics in a meaningful way. As H Code continues to expand on multiple content areas, our partnership with Grupo Imagen reinforces our strength in the soccer, women, and news verticals.”

U.S. Hispanics are known for their high enthusiasm for soccer. Nine out of ten Hispanic soccer fans in the U.S. plan to watch the FIFA World Cup from beginning to end. This partnership enhances H Code Media’s ability to connect brands with U.S. Hispanic soccer fans when and where they will be most engaged.

“H Code Media has the best U.S. Hispanic digital team and partnering with them underscores the level of quality that Grupo Imagen stands behind. We look forward to having H Code Media handle the monetization of our sites while we continue to grow all of our media properties by providing the best possible content to engage our audiences,” said Alfredo Martell, Business Development Director, Grupo Imagen.

Similar to its recently announced partnership with Webconsultas, a leading health and wellness online portal for Spanish-speaking readers, this new relationship enables advertisers to effectively reach U.S. Hispanics who are engaged in soccer, health and news content. H Code Media’s use of Big Data connects advertisers with this highly coveted demographic.

H Code Media’s solutions include a display, rich media, video, mobile, native, social/digital channels, as well as creative services. To effectively reach U.S. Hispanics, H Code Media continues to partner directly with leading Spanish language media companies from around the world like Grupo Imagen to strengthen its leadership position in this niche industry.

 

 

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H Code Media, a digital advertising company targetint the US Hispanic market, announced the addition of three new positions to help strengthen the company’s leadership team:

 

 

 

Gonzalez, who has more than 15 years of industry experience, will work as president with H Code Media’s CEO Parker Morse to oversee the company’s efforts to expand its purview into new markets and strategies. Prior to joining H Code Media, Gonzalez was Head of Corporate Development at RhythmOne plc, a publicly listed online advertising company.

 

 

 

 

 

 

 

New Director of Data Science, Dr. Ramon Cendejas will develop and implement audience segment generators from internal data as H Code Media’s director of data science as well as analyze segments and identify segment insights to help create new optimization solutions. Before H Code Media, Dr. Cendejas was a Senior Data Scientist at Blinkx Plc.

 

 

 

 

 

 

 

 

New Head of East Coast Sales, Blake Belanger will act as an advocate for increasing H Code Media’s East Coast marketing and sales efforts and will be a catalyst for generating revenue, fostering relationships to increase new business and assisting in US-Hispanic product development evolution & ideation. Previous to working at H Code Media, Belanger served in a Senior Sales Director role at Pulpo Media (an Entravision Company).

 

 

 

 

Telemundo 47 / WNJU announced the addition of Edgardo del Villar to the station’s news team. He will co-anchor the 5 PM weekday edition of “Noticiero 47 Telemundo” starting Monday, October 23.   With more than 20 years of experience in reporting news for Spanish-language audiences, del Villar joins Telemundo 47’s news team after working as a news correspondent for Telemundo’s “Al Rojo Vivo con María Celeste.” Prior to joining Telemundo network in 2013, del Villar served as anchor of “Las Noticias,” Televisa’s primetime newscast in Monterrey, Mexico for 12 years. A native of Mexico, del Villar earned a Bachelor’s Degree in Marketing and Business Administration from the Universidad Iberoamericana in Mexico City and a Master’s Degree in Public Policy from the University of Chicago. He will be relocating to the New York Tri-State area for his new position.

Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, has promoted Erin Voden to Senior Vice President of Integrated Marketing Solutions in Washington, D.C., effective immediately. Voden will report to Lilly Gonzalez, Executive Vice President of Integrated Marketing Solutions at Entravision. Her responsibilities primarily include overseeing and growing sales for the company’s television and online media properties and operations serving the Washington, D.C. market.Erin Voden joined Entravision in 2015 as Vice President, Integrated Marketing Solutions in Washington D.C.

 

 

 

Alysia Borsa has been promoted to chief marketing and data officer at Meredith Corporation. She will lead corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all Meredith national media channels. Borsa has been with Meredith since 2011 and most recently was executive VP/chief data and insights officer.

 

 

 

 

Karen Costello has been appointed executive creative director at The Martin Agency, where she will oversee the Mondelez account. She was most recently ECD at Deutsch Los Angeles.

 

 

 

 

 

Steve Cahillane has been named CEO of Kellogg Co., replacing John Bryant, effective Oct. 2. He will also succeed Bryant as chairman on March 15, 2018. Cahillane was most recently CEO of Nature’s Bounty. Prior to that position,  he was a top executive at Coca-Cola.

 

 

 

 

 

 

Jim Norton, Condé Nast president of revenue and Chief Business Officer, is leaving the Company. Pamela Drucker Mann, who has been promoted from CMO to Chief Revenue and Marketing Officer of the Publisher, will replace Norton. She is the first woman to hold this position at Condé Nast and will oversee all ad sales and marketing efforts for the company’s portfolio of 22 brands.

 

 

 

 

Josh Stinchcomb, the Chief Experience Officer, has also been promoted. Now, Drucker Mann and Stinchcomb will report to Condé Nast president and CEO Bob Sauerberg.

 

 

 

 

 

What: H Code Media has added three new positions to help strengthen the company’s leadership team.
Why it matters: The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.

H Code Media, the leader in digital advertising for the US Hispanic market, announced the addition of three new positions to help strengthen the company’s leadership team. The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.

Gonzalez, who has more than 15 years of industry experience, will work as president with H Code Media’s CEO Parker Morse to oversee the company’s efforts to expand its purview into new markets and strategies. Prior to joining H Code Media, Gonzalez was Head of Corporate Development at RhythmOne plc, a publicly listed online advertising company. Before that, he worked at RhythmOne through the acquisition of his Company, Lyfe Mobile, a mobile programmatic advertising platform where he held the position of Co-CEO and Co-Founder. Prior to founding Lyfe Mobile, he was Director of Mergers and Acquisitions at Leaf Group, formerly known as Demand Media.

In his newly created role, Dr. Ramon  Cendejas will develop and implement audience segment generators from internal data as H Code Media’s director of data science as well as analyze segments and identify segment insights to help create new optimization solutions. Before H Code Media, Dr. Cendejas was a Senior Data Scientist at Blinkx Plc and was responsible for developing and implementing audience segment generators from internal data and external 3rd party data. He was part of the internal M&A team that sold Lyfe Mobile to RhythmOne plc (LSE AIM: RTHM). Previous to Lyfe Mobile’s acquisition by RhythmOne, he held the position of Chief of Optimization & Analytics.

Blake Belanger will act as an advocate for increasing H Code Media’s East Coast marketing and sales efforts and will be a catalyst for generating revenue, fostering relationships to increase new business and assisting in US-Hispanic product development evolution & ideation. Previous to working at H Code Media, Belanger served in a Senior Sales Director role at Pulpo Media (an Entravision Company) where he led the national sales organization in terms of revenue & new business development by partnering with international brands trying to reach Hispanic consumers including AT&T, Unilever, Audi/VW and more. Other digital sales exposure includes time at 140 Proof & AccuWeather preceded by 5 years of account management experience at two well-known creative agencies, Young & Rubicam and Saatchi & Saatchi Wellness.

“As H Code Media continues to grow as the industry leader helping brands connect advertisers with the highly coveted U.S. Hispanic audience, we are excited to add the valued expertise of this exceptional trio of professionals,” said Parker Morse, CEO of H Code Media. “There’s a demand among top industry talent to join H Code Media’s effort to build a bridge to the massive, underserved and fragmented U.S. media market. We look forward to the positive impact these strategic hires will have on both our business and our client’s businesses.”

Morse added, “These new hires are also a testament to the increased awareness of H Code Media’s ability to distribute premium content to U.S Hispanic consumers where they live – on their mobile devices. The US-Hispanic market is mobile first, and no one else is doing this. H Code Media’s enormous data set of 20 million US Hispanic consumers allows us to reach them at the right place and time in a non-intrusive, cost-effective manner, at scale.”

 

What: H Code Media, a US Hispanic digital media company, has closed an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America.
Why it matters: The US-Hispanic market is mobile first and represents over 17 percent of the US population. More than 30 percent of Hispanic Millennials are soccer fans. These facts are particularly important in the view of the upcoming soccer World Cup in 2018 in Russia.

H Code Media  announced the signing of an exclusive partnership with Futbol Sites (FSN), a digital sports media group in Latin America. This exclusive access deal with FSN extends H Code’s advertising inventory into new and previously untapped content areas by approximately 1 million uniques.

The US-Hispanic market is mobile first and represents over 17 percent of the US population with US$1.5 trillion in purchasing power. More than 30 percent of Hispanic Millennials are soccer fans. Despite their size, US Hispanics are very hard to reach as the result of a fragmented content market. To effectively reach them, H Code partners directly with leading Spanish language media companies from around the world, many of them in Latin America, like FSN.

The US-Hispanic market is mobile first and represent over 17 percent of the US population with US$1.5 trillion in purchasing power.

“Futbol Sites has done a fantastic job creating communities to engage with US Hispanics around sports,” said Parker Morse, CEO of H Code Media. “With Futbol Sites, brands will be able to utilize H Code Media’s rich creative products to reach the avid US Hispanic sports fan while they consume rich and authentic soccer content.”

“Soccer is known globally as the most passionate sport in the world,” said Federico Grinberg, CEO & Co-Founder of Futbol Sites. “As major soccer events come down the pipeline, such as the World Cup in 2018, it’s important for advertisers to connect with the Hispanic demographic. By working solely with H Code, we can focus more on the growth of our 25+ sites and more than 80 online communities while H Code handles the monetization component of the equation.”

H Code’s work with Futbol Sites will leverage the differentiated and unique advertising inventory in the market to enhance its current offering. The solutions they collectively deliver will include display, rich media, video, mobile, native, social/digital channels, as well as creative services.

H Code  works directly one-to-one with the top 200 U.S. Hispanic premium publishers.  As a result, H Code can provide its clients with premium and exclusive access to 20+ million US Hispanic consumers.

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