Heineken’s Gustavo Guerra Joins Portada’s Council System
We are excited to announce that Gustavo Guerra, Brand Director, Tecate Equity at Heineken USA, is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System.
We are excited to announce that Gustavo Guerra, Brand Director, Tecate Equity at Heineken USA, is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System.
We spoke with major brand and media executives about their sports marketing plans and expectations for 2017.
Gustavo Guerra, Brand Director, Tecate & Tecate Light is the latest addition to the stellar speaker roster of #Portada15. Early Bird Registration has been extended to tomorrow Tuesday August 11 COB.
Facebook’s Hispanic specific strategy got more visible this week through a partnership with beer brands Tecate and Tecate Light. The “Manfidence” campaign is also the first time Heineken owned Tecate uses a social media platform as the main element of the campaign . 8 things you need to know about this Hispanic Social Media effort.
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.