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Gustavo Carvajal

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Two veteran executives at The Vidal Partnership, Alberto Ferrer and Gustavo Carvajal, have left their posts at the New York City-based agency, Portada has learned. 

Alberto Ferrer
Alberto Ferrer

Ferrer, a seasoned marketing and advertising executive, on Dec. 31 left the agency, where he was Managing Partner, Marketing + Operations. During his tenure at TVP, Ferrer held several positions, including handling digital efforts, helping clients across industries boost their digital marketing strategies. Ferrer is also the brother of Beatriz Ferrer-Vidal, another agency executive and wife of President & CEO Manny Vidal.

Also out as of January 2013 is Gustavo Carvajal, a native of Colombia, who boasted the colorful title of “Idea Catalyst” at the agency. Carvajal, a PR and communications specialist, had worked at The Vidal Partnership for over 11 years. He confirmed his departure, though he declined to give out specifics about the current state of the agency and/or his future plans.

Key Account Losses

The departures come on the heels of a key loss at the independent agency, led by Vidal himself. Late last year, TVP lost the creative and PR duties for the brand Heineken, which in December announced it was consolidating Hispanic advertising with Wieden & Kennedy.

The Vidal Partnership is a full-service, independent advertising agency working with clients including FEMA, NFL, Tylenol, Rémy Martin and TD Bank.

Calls –and emails- to agency principals Manny Vidal and Antonio Ruiz were not answered by press time.