Guillermo Morrone


If you want a great deal for amazing content and networking opportunities, you should know that the Early Bird Ticket for #PortadaLat expires this Friday April 29! Vanessa Gonzales, Managing Director Digital Media OMG Digital Latin America Hub, and Guillermo Morrone, VP Head of Global Consumer Content Strategy and Priceless Cities at MasterCard, are the latest additions to a long list of brand marketers, major agency players, social influencers and media stars participating at #PortadaLat in Miami on June 8-9!

MasterCard’s Morrone, who leads the financial giant’s Global Consumer and Priceless Cities Content Strategy, is an expert in brand storytelling and the distribution of branded content globally.Vanessa Gonzales, Managing Director Digital Media OMG Digital Latin America Hub is going to share her deep insights on Data Marketing and Marketing Technologies. Morrone and Gonzales are the latest addition to a list of major brand, agency and media decision makers who will take the stage at #PortadaLat on June 8 and 9 in Miami.

Other PortadaLat News
The Early Bird ticket, only US$ 549 for two days with a myriad of prime content and networking opportunities, has been extended until April 29!
The #PortadaLat Award nomination period ends this Friday April 15.


Travel Marketing Forum (June 9) Speakers include:

    • Montserrat Santaella, International Promotion Manager, Grupo Posadas
    • Dorothy Dowling, CMO, Best Western
    • Ricardo Rivera,CMO, Volaris
    • Rolando Aedo, Chief Marketing Officer, Greater Miami Tourism and Convention Bureau
    • Ismalis Mendoza, Senior Manager of Marketing and E-Commerce, Marriott International
    • Lara Migliassi, VP, Global Brands – Hyatt Zilara, Hyatt Ziva,Hyatt Residence Club & Hyatt
    • Carlos Orta, VP Corporate Affairs, Carnival Corporation

Data Marketing Forum (June 8) Speakers include:

  • Mebrulin Francisco, Partner, Director Marketing Analytics Multicultural, GroupM
  • Francisco Morillo, Digital Marketing Manager, Xoom
  • Jose Luis Valderrama, CEO and Founder, Hispanic Group
  • Ana Crandell, Group Account Director, OMD Multicultural
  • Oscar Padilla, ‎Senior VP of Marketing, Digital Media & Insights, ‎Pulpo Media

Latin American Advertising and Media Summit (June 8-9):

    • Carlos Leal, Gerente Senior de Marketing de Consumo, Nestlé
    • Juan Guillermo Restrepo, Gerente de Marketing Digital, Falabella
    • Adam Singolda, Taboola, CEO y Fundador>Dorothy Dowling, CMO, Best Western
    • Jeremy Gilbert, Director Strategic Initiatives, The Washington Post
    • Carlos Espíndola, e-Hub, Manager Latin America,  3M
    • Rebeca Ricoy, Digital Strategies, Sr.. Manager Nola, Avon
    • Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster
    • Marta Martinez, SVP Sales Advertising, AOL
    • Michael Schott, Director of Online Marketing, Open English
    • Wayne St. Armand, CMO, Brand Networks
    • Andres Franklin, Director Latin America, Sojern
    • Cynthia Evans, Director Insights and Analytics, Group M, Latin America
    • Adriana Grineberg, Head of Operations Miami, Facebook

Online Video Forum (June 9), Speakers include:

  • Juan Davila,SVP Managing Director, LiquidThread
  • Borja Beneyto, Digital Director Regional América Latina, Starcom Media Vest
  • Luiz Schmidt, Head of Marketing, Latin America & Caribbean, Brown Forman

more major speakers to be announced soon!


Data Marketing Forum: Using Data Driven Marketing to reach Latino Consumers
#PortadaLat will provide a unique setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency.

Travel Marketing Forum
Latin America and the U.S. Hispanic market are a key inbound and outbound destination for global Travel and Luxury marketing companies. Hear how major brands are approaching the region and their innovations in digital marketing.

More Sessions exploring the Marketing Technology Revolution
From Content Marketing Technologies and Practices, to Digital Targeting to Crowdsourcing, leading experts will provide actionable insights to major leading practitioners about major innovations.
Expanded Speaker Roster of Brand Marketing and Media Stars

Expect the #PortadaLat Speaker roster to be filled with dozens of key brand marketers, major media agency players, key social influencers and media stars.

Online Video Forum
A unique hub for excitement and idea sharing on the OTT Revolution throughout the Latin world. Monetization, Viewability, YouTube, Facebook and beyond.


Already Confirmed Sponsors of PortadaLat (June 8-9 at Miami’s Hyatt Regency)

Leader Sponsor Plus Level
Brand Networks

Leader Sponsor

Distinguished Sponsor

Attendee Bag Sponsor

Attendee Badge Sponsor 
Multimedia Inc.

Official Wire Partner

To align your brand with the eight annual edition of  PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com


Check out the Finalists in the coveted Top Marketer Category! The award Winners will be announced at the Award Ceremony during #Portadalat in Miami on June 3-4.

Andrea-Padilla-Marketing-Director-CELISTICS-250x250Andrea Padilla, Marketing Director, CELISTICS Click the (+) on the top right to learn more. Show More Details Andrea Padilla joined CELISTICS in 2013 and literally revolutionized the company. CELISTICS is the fastest growing logistics and distributor operator in Latin America. It’s a new company with no marketing culture. In the first 8 months Ms. Padilla rebranded the company and launched a new logo, new website and new corporate positioning. After that, she implemented a very strategic 360 campaign, including Employee Engagement, Media, Client Engagement, Thought Leadership, Digital and Corporate Branding. In 2014 CELISTICS was recognized with four American Graphic Design Awards for Brand Identity Program, Corporate Identity Annual Report, Stationery and Big Brand Book. The company also received an Eikon Award for its Corporate Identity Communication Campaign. Padilla is recognized as one of the top marketers in Latin America and speaks English, Spanish, and Portuguese. For Padilla, Celistics presents a unique opportunity to build a brand for a young, rapidly growing company. Prior to joining Celistics, she served as Regional Marketing & Strategic Partnerships Director for Marriott International, and marketing director both at telecommunications company Avaya and tech giant Hewlett‑Packard. In addition to her corporate roles, Padilla has experience on the agency side as well. At Burson‑Marsteller’s Latin America technology practice, she led a team of 55 and managed key enterprise accounts including SAP, Visa, Cisco Systems, and Qualcomm. Her tenure at Burson‑Marsteller also included a one‑year special assignment in Brazil overseeing a number of consumer‑facing accounts including Walmart and Natura. Andrea is an alumna of Florida International University in Miami, where she earned a bachelor’s in business administration.
Adrián-Farina-Visa-250x223Adrián Farina, Senior Vice President – Marketing, Latin America & Caribbean,Visa Click the (+) on the top right to learn more. Show More Details Adrian Farina leads Visa’s Marketing and Communications in Latin America. Visa stands at the forefront of a radical convergence of physical, digital and social worlds that is transforming the way consumers transact and interact. As an official sponsor of the 2016 Rio Olympics and the 2014 Fifa World Cup, Visa, led by Farina, used these sports properties to deliver value to its partners, clients and consumers particularly in sports crazy Latin America.

Anita GellerAnita Geller, Head of Digital Marketing Latin America, Sandoz-Novartis Click the (+) on the top right to learn more. Show More Details Anita Geller is a Marketing Leader with over 15 years of client and agency‑side digital experience. She has a proven track record of building high‑performing strategies to leverage brand building and incremental ROI. Most recently at Sandoz‑Novartis, Geller led the conception, planning and implementation of a regional campaign to raise the awareness of the irrational use of antibiotics in Latin America in 3 languages (Spanish, Portuguese and English). Through a sophisticated integrated media program the initiative provided valuable patient information and created awareness of a sensitive topic for all stakeholders.

Guillermo MorroneGuillermo Morrone, VP Head of Global Consumer and Priceless Cities Content Strategy,
MasterCard Click the (+) on the top right to learn more. Show More Details Morrone embodies all the features a successful brand marketer needs to have in the age of technological disruption. A senior marketing executive leader with over 20 years of local, regional and global experience Morrone has a solid record in leading and managing large cross‑functional, multicultural and multilingual teams, and also leading organizational changes during crisis. Most recently Morrone has led a pathbreaking initiative in the Content Marketing realm, creating content at scale for multiple markets around the world. Morrone and his team excelled at brand storytelling which helped them to organically grow its Latin American audience.

Rudolf LangRudolf Lang, Managing Director, Chopard Marketing Services, Inc. Click the (+) on the top right to learn more. Show More Details Rudolf Lang is a the forefront of Luxury Goods and Services Marketing in Latin America. Lang is a sales and management professional with over 25 years combined business experience in the field of launching, marketing and distribution of luxury goods in the Caribbean & Latin America. His extensive international experience has proven a great assets to Chopard’s growth in Latin America.

Tony GuzmanTony Guzman, Latin America Regional Marketing Director, Hasbro Click the (+) on the top right to learn more. Show More Details Guzman has been a key asset for Hasbro’s success in Latin America. Guzman leads a Marketing Team that has supported Hasbro’s expansion of both distribution and sales operations in the region. The toymaker handles a mix of brands with a presence in all segments – —boys, girls, preschool and games, addressing all segments, categories and socio‑economic levels of the Latin American population. Under the helm of Guzman, Marketing also supports robust movie entertainment programs including Avengers: Age of Ultron, Jurassic World and Star Wars: The Force Awakens.

Maria CassasquilloMaria Carrasquillo, Marketing Manager for Latin America, Jarden Consumers Click the (+) on the top right to learn more. Show More Details Maria Carrasquillo, Senior Marketing Manager for Jarden Consumer Solutions Latin America, is a highly experienced, results‑ oriented marketer. Most recently Carrasquillo successfully developed and introduced a new product for the Brazilian market: a pao de queijo maker (cheese bread maker). Carrasquillo is responsible for marketing operations & strategies and to guide the marketing in‑country managers in most Latin American countries. Her tasks includes strategic planning and partnerships as well as the development and implementation of brand strategies for brands including Oster, Sunbeam, Bionaire and FoodSaver in the Latin American markets.

Wilson CalilWilson Calil, Regional Marketing Manager Latin America & Caribbean, Electrolux Home Products Click the (+) on the top right to learn more.Show More Details Calil’s Team Leadership skills have been an important factor for the success of Electrolux’s Marketing Operation in Latin America, a region where Electrolux’s growth is driven by the rising purchasing power of households, with demand concentrated on basic cookers, refrigerators and washing machines. Electrolux is capturing market share throughout the region. An important part of this success has to be attributed to the marketing operation. The Electrolux brand holds a strong position in all segments in Brazil thanks to innovative products and close cooperation with the market‑leading retail chains. With the acquisition of the Chilean appliance manufacturer CTI, Electrolux has become the largest appliance manufacturer in Chile and the largest manufacturer of refrigerators and freezers in Argentina.

Fernando-Marionene-3x4-547x640-247x290-247x250Fernando Maroniene, Adobe’s Senior Marketing Manager Latin America and the Caribbean, Adobe Click the (+) on the top right to learn more. Show More Details At Adobe Systems, Maroniene has lead a team of professionals responsible for planning and executing go to marketing activities in conjunction with the sales teams to increase company brand awareness and demand generation in Latin America. Over a 15+ Years career in technology Marketing and business development, Maroniene has led Marketing teams to exceed revenue goals in different segments and GTM : From Corporate to Consumer, from Direct to Multi‑channel (VARs, Distribution, Resellers and Retail).

Amarilys RiveraAmarilys Rivera, Head of Marketing, Samsung Electronics Click the (+) on the top right to learn more. Show More Details Rivera has a proven record of accomplishments in managing efficiently marketing budget and leading comprehensive offline & online marketing strategies across Latin America in support of business goals and objectives. Her analytical and strategic approach with a proven track record of planning and implementation of successful strategies for agency relations and product marketing has been integral to Samsung enormous growth in Latin America.

Ralph HeidRalph Heid, Marketing Manager – Latin America, Stanley Black & Decker, Inc Click the (+) on the top right to learn more. Show More Details Heid leads Latin American Marketing for the Hand Tools Business. He contributes to strategic development and implementation of marketing plans for the business unit in each market in Latin America. Lead sharing and bench‑marking of internal best practices among commercial teams throughout Latin America. Latin America is the region with the highest growth rate for Stanley Black & Decker’s a substantial part of this success can be attributed to its skilled Marketing Team.

Elizabeth PerezElizabeth Perez, Portfolio Marketing Director Latin America, Kellogg Company Click the (+) on the top right to learn more. Show More Details Perez has been instrumental to Kellogg Company’s growth in Latin America. With her long term view on strategic brand planning, she set direction for the most important portfolio in the company representing 70% of Latin America net sales. Perez led business strategy and plan deployment for the 5 core brands Zucaritas, Corn Flakes, Choco Krispis, Kellogg’s Masterbrand and Froot Loops.In addition, Perez led the transition towards a centralized Latin American Marketing organization at Kellogg’s.

Marketers are spending thousands of dollars, if not millions, on digital marketing. It won’t be long before you, too, start investing more heavily in how you reach your audience online. At Skyword’s “Content Rising-U.S. Hispanic and Latin American Content Marketing Workshop” in Miami’s Mandarin Oriental Hotel on April 23, from 7:30 am to 12pm you will hear from Guillermo Morrone, VP Head of Global Consumer and Priceless Cities Content Strategy at MasterCard how content is created at scale for multiple markets around the world.

Register here! (Free event, limited Space)

What you will learn

Skyword's Content Rising Event

– To transform your Marketing with Breakthrough Band Storytelling

– How marketing technology is helping strategists wrap their heads around the complexity of the digital space

Scale content creation and overcome marketing silos.

– Shift your approach from invasive marketing to creating content that people actually love to see.

– Shift from technical SEO to a strategic approach:How and where to inject their messaging into high-traffic areas of the Web.

Amplification solutions to get content out into the World.

– Find the right contributors to help fuel content strategies.

– Choose a web presence management solution to understand behavioral shifts in search.

Register here! (Space for this free event is limited.)