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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Natura

As of this month, Havas has expanded its relationship with Brazilian manufacturer and marketer of beauty products Natura in LatAm. The holding already handles strategy, negotiation and media buying for the brand, with regional coordination from Argentina. Now, Havas´Arena Media will be in charge of  digital branding and performance for Latam. This will cover five countries: Argentina, Mexico, Chile, Colombia and Peru. Havas will also handle online media for Red Natura, the brand´s e-commerce that currently operates in Argentina and Chile.

 

 

  • Marriott

Marriott International has announced plans to build four new hotels in the Latin America and Caribbean region, with the one of them already underway in the Colombian city of Medellin.The American hospitality giant has not disclosed the countries where the other three hotels will be built, but Caribbean Journal has reported that they will spring up in Costa Rica, Peru, and the Dominican Republic.At least one of the hotels will be up and running by the end of 2020. All four will be Moxy Hotels, a new brand of hotels that Marriott introduced four years ago.To support its expansion in the Latin American region, Marriott has opened satellite offices in places in including Mexico City, Bogota, Santiago, and São Paulo.

 

  • Mc­Don­ald’s

Mc­Don­ald’s re­cent­ly demon­strat­ed its com­mit­ment to greater trans­paren­cy with its Open Doors Day, a spe­cial cel­e­bra­tion of its year-round pro­gramme which has al­lowed over eight mil­lion cus­tomers in Latin Amer­i­ca and the Caribbean to have a be­hind the scenes look at how the world-fa­mous meals are pre­pared.Mc­Don­ald’s Open Doors ini­tia­tive was cre­at­ed four years ago in align­ment with the In­ter­na­tion­al Day for Uni­ver­sal Ac­cess to In­for­ma­tion.A re­cent con­sumer re­search by the con­sul­tant firm, Tren­si­ty, in Latin Améri­ca found that 94 per cent of con­sumers as­so­ciate open­ness with a trans­par­ent brand, while 91 per cent of con­sumers are con­cerned about the prepa­ra­tion process of their food in the restau­rants they fre­quent. Key top­ics of con­cern are the clean­ing process, staff hy­giene, and in­gre­di­ent qual­i­ty.Cus­tomers can re­quest an Open Doors tour through­out the year at any Mc­Don­ald’s restau­rant across T&T.

  • GUESS?, Inc.

GUESS?, Inc. announced the opening of its 50th retail store in Mexico, a milestone moment for the brand’s strategic expansion plans in Latin America. Located in the new shopping center development, Paseo Queretaro in the state of Queretaro, the 50th store recently opened its doors to the public on Thursday, September 20th.Mexico is a key market forthe brand.As the gateway to the Americas, Mexico represents strategic growth for the GUESS Brand and its global portfolio. GUESS reopened its doors in Mexico in 2006 with Grupo Axo. The first store opening was in Antara Fashion Hall in Mexico City. GUESS is also represented in more than 665 points of sale in major department stores such as Liverpool and Palacio de Hierro.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Ligne Roset

Furnishings company Ligne Roset has set aggressive growth plans for its North and South American territories.The European luxury lifestyle brand has two new dealer stores in the works for the United States and Canada, but the immediate focus is on a series of strategies designed to boost efficiency and productivity for its existing American operations, which includes 24 dedicated stores in major markets in the United States, Canada and Latin America. The brand is seeking a regional sales manager to head up Ligne Roset’s sales efforts for a territory that stretches from the Midwest through Latin America.  Only four of the companies 24 Americas stores are in Latin America, where the company sees “a lot of opportunity to grow.”

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

 

  • Walmart

Walmart Inc will acquire Latin American food delivery service Cornershop for US$225 million, it said in a move to ramp up its online grocery business in Mexico and Chile. The deal mirrors Walmart’s growing investments and tie-ups in online delivery services across the globe, as it aims to compete with Amazon.com Inc, the world’s largest online retailer. Shares of the retail company’s Mexico division, known as Walmex, jumped more than 3% on the news, closing at their highest level since late July. Walmart’s acquisition of three-year-old Cornershop, which offers its service through a mobile app and was founded in San Francisco, will help it quicken deliveries for its Walmart, Superama and Sam’s Club stores in Mexico, according to analysts.

 

  • Hilton

Hilton announced its partnership with all-inclusive specialist Playa Hotels & Resorts to grow Hilton’s portfolio of all-inclusive resorts in the Caribbean and Latin America. If Playa sounds familiar, it’s because it is the same company that Hyatt worked with back in 2015 to launch Hyatt’s two all-inclusive resort brands, Hyatt Ziva and Hyatt Zilara.Hilton’s alliance with Playa includes the addition and renovations of two all-inclusive resort properties that will be owned and managed by Playa. Unlike Playa’s partnership with Hyatt, Hilton has decided to use the Hilton Hotels & Resorts brand for its all-inclusive properties, rather than launch new ones.one about the future of travel. SubscribeThe two initial resorts to be added under this partnership by the end of 2018 will be the Hilton La Romana, an All-Inclusive Resort (formerly known as the Dreams La Romana), and the Hilton Playa del Carmen, an All-Inclusive Resort (formerly The Royal Playa del Carmen). Hilton and Playa have plans to open eight more all-inclusive resorts together by 2025. Luis Perillo, Hilton VP, Sales & Marketing, Caribbean & Latin America and a member of Portada´s Travel Marketing Board, will be part of PortadaNY next Sept 24&25.

 

 

  • GUESS

GUESS, the global lifestyle brand famous for its iconic ad campaigns, and their timeless trend setting denim are teaming with multiple Latin Grammy Award Winner J Balvin to introduce GUESS Vibras. The 7-piece capsule of concert merchandise is set to launch September 19th on tour with J Balvin and will be sold at select GUESS stores near the concert locations days leading up to each performance.“My partnership with GUESS, a brand that has strong roots in the Latin community, not only aligns with my personal brand, but with my community and fanbase as well,” says J Balvin. The exclusive 7-piece GUESS Vibras collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, and his personal style. Established in 1981, GUESS operates 1,061 retail stores in the Americas, Europe and Asia. The Company and its licensees and distributors operated in approximately 100 countries worldwide.

 

 

  • Mercado Libre

Mercado Libre, one of Latin America’s leading e-commerce technology company, selected Talkdesk, an enterprise contact center platform, to power and optimize their customer service and sales teams. Mercado Libre will deploy Talkdesk Enterprise Contact Center Platform to their teams in Argentina, Mexico, Chile, Colombia and Brazil. Supporting both sales and contact center operations through multiple platforms proved to be a costly and inefficient use of resources. Moving to Talkdesk Enterprise Contact Center Platform will allow Mercado Libre to drive operational efficiencies, reduce costs and increase revenue.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Treebo Hotels

Ruptub Solutions, which owns and operates budget hotel chain Treebo Hotels, is planning to enter homestay business as it seeks to tap the nascent but fast-expanding non-hotel accommodation, a popular option among new-generation travellers.Encouraged by the potential in the budget hotel segment, the app-based hotel aggregator is also preparing to set its foot in “India-like” markets in a bid to scale up its business and have a diversified customer base.Buoyed by the potential of budget hotels in emerging markets, Treebo is studying markets such as South Asia, South East Asia, Eastern Europe, Latin America, and Africa for an entry.Treebo plans to double the number of hotels registered on its platform to 800 by 2019 from the current 400.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

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