RadioShack’s Figueroa: “Our campaign is ment to inspire consumers to think big about technology.”
RadioShack just announced its new positioning under the “Do It Together” line. After being part of the American retail landscape for more than 90 years, the iconic brand is struggling to survive due to dramatic changes in consumer electronics retailing. Portada interviewed Javier Figueroa, Director of Integrated Marketing at RadioShack, to ask him how he plans to reverse this trend.