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What: Discovery platform Taboola announced an exclusive strategic alliance with Televisa, the largest media company in Mexico and the Spanish-speaking Americas. Under the agreement, Televisa integrated Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.
Why it matters: Content recommendation and native advertising are becoming an important part of the user experience and  a substantial revenue stream for media properties. This sponsored content also avoids the “walled gardens” of social media properties.  Video content recommendation has particularly high potential in Spanish-speaking markets.

descarga (1)Televisa has signed an exclusive deal with Taboola to implement content discovery and recirculation for video and articles.The alliance represents the first time Televisa has implemented content recommendation as part of its monetization strategy. Asked on which particular Televisa properties are part of the deal, Taboola CEO Adam Singolda tells Portada that he cant “comment on the specifics of the deal, but that this is just the beginning of the roll out.”

 

It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content in the form of both editorial and video recirculation to its audiences online. According to eMarketer, 65 percent of people access the internet while simultaneously watching TV in Mexico.

The collaboration between Taboola and Televisa, projecting 60 million page views per month, also further illustrates Taboola’s growing adoption in Mexico and follows a recent deal with El Universal.
“As digital media consumption continues to grow more prominent in Mexico, the need to expand
our business online — beyond broadcast — is more important than ever before. Taboola was the best partner for us given their emphasis on user experience and relevance, which is key to Televisa and our audience.” said Ricardo Carvajal, Digital Managing Director of Televisa. “Content recommendation is a new strategy for us and Taboola has helped us navigate the integration seamlessly. They also have a suite of editorial tools that we look forward to using to better inform our journalists.”

65 percent of people access the internet while simultaneously watching TV in Mexico.

The Video Opportunity

Adam Singolda, CEO, Taboola
Adam Singolda, CEO, Taboola

Content recommendation as it relates to video has a particularly high potential in Mexico and other Spanish-speaking markets. This is partly due to high audiovisual and TV consumption and ad expenditure in the Mexican market. “We believe there is a meaningful opportunity for video to grow natively in Mexico and Latin America in general,” says Singolda.  “With a TV business that is so robust, budgets are slowly but surely moving to digital as marketers are looking for ways to get scale, and measurable scale,” he adds.

With a TV business that is so robust, budgets are slowly but surely moving to digital as marketers are looking for ways to get scale, and measurable scale.

Another reason for high video growth expectations in the Mexican is the use of mobile which according to eMarketer will be 80% in 2017, one of the highest in the world. “In a mobile environment, video is a natural way of consuming content, hence a good opportunity for makerters and publishers. As part of our acquisition of ConvertMedia and our focus in Mexico/LATAM as a company – we hope to help bring scale to video beyond the traditional channels, and drive value to marketers, publishers and users,” Singolda says.
Last year Taboola bought ConvertMedia to beef up its video recommendation system. “ConvertMedia code technology has already been implemented into Taboola’s product, and is running using the same integration. We’re now working on the next evolution of video recommendations, which will be announced later this year.”

Reversed Search Engine

Taboola acts as a search engine in reverse, analyzing hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. Instead of expecting people to know what to search for, relevant information and content is surfaced to consumers as they browse they web, at a time when they are most likely to engage.  The Taboola technology also works cross-screen. According to Singolda,   Taboola takes a look at “social trends which represent user consumption in the “second screen” and incorporate that information into our algorithms. We’re also working on expanding the user data to further provide local, and personalized value to consumers, as well as heuristics to identify a user between multiple platforms – desktop, mobile and tablet.”

 

 

What: Carlos Slim is planning to launch a 100% Mexican channel aimed at Mexican audiences in the United States, in late 2017. Nuestra Vision will be launched by Slim’s latAm cell-phone company America Movil’s unit Publicidad y Contenido Editorial to target 35 million Mexican-Americans, the largest segment of the U.S. Hispanic audience.
Why it matters:  Mexican Americans amount to 70% of the Hispanic population and continue to be a key audience segment. Slim’s America Movil (Publicidad y Contenido Editorial) could become a significant competitor to Univision (of which Mexican Televisa is a substantial competitor) and NBC’s Telemundo. Azteca America is another player in the Mexican-American TV market.

Telecommunications tycoon Carlos Slim is planning  to launch a 100% Mexican channel aimed at Mexican audiences in the United States, in late 2017.

The channel, dubbed Nuestra Vision (“Our Vision” in English), will be positioned as a direct competitor of well-known hispanic broadcasters such as Univision and Telemundo. Univision, which reaches  97% of Hispanic households in the U.S., announced that it would expand its relationship with Mexican media company Televisa this week.

Nuestra Vision will be launched by the America Movil unit Publicidad y Contenido Editorial. América Móvil, the largest cellular phone company in Latin America, is owned by Slim and run by CEO Victor Herrera and VP Stephano Herrera.

“Nuestra Visión is focussed on Mexicans, made by Mexicans and transmitted from Mexico,” said the narrator in a promotional video.

Nuestra Visión will air news, movies, sports highlights and will aim to be “100%” Mexican and in support of Mexico’s heritage. Through this content, the company is planning target 35 million Mexican-Americans, the largest segment of the U.S. Hispanic audience.

“Because we know their preferences, customs, entertainment and communication needs, we are able to provide customized and authentic content,” CEO Víctor Herrera said in a statement.

The channel, which will be transmitted from Mexico, is “currently open to broadcast as a DTT [Digital terrestrial television] affiliates across the U.S. interested in joining them to reshape the landscape of Hispanic media,” stated a company spokesperson.

The channel will launch in a year of great tension between the U.S. and Mexico triggered by the new president Trump. Slim had suggested the candidate’s economic policies could “destroy” the United States, while Trump accused Slim of orchestrating unfavorable coverage of his candidacy.

For the moment, the company wont reveal further details on its affiliates and distribution plans.

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What: Univision Holdings, Inc. and Grupo Televisa expand their relationship by unifying both of their content development and production efforts. Both companies will benefit from a single, integrated focus on the Hispanic audience in the United States and the domestic Mexican audience. Isaac Lee will become Chief Content Officer of both Univision and Televisa, while José Bastón Patiño will assume the role of President of Televisa International.
Why it matters: As we noted in our recent analysis piece, as a result of Televisa being able to raise its stake in Univision to more than 40%, the Mexican company takes effective control of Univision. The Mexican media behemoth now has many incentives to produce content for the U.S. Hispanic market as well as align its interests with those of Univision.

pantene1Univision Holdings, Inc. and Grupo Televisa announced a strengthened and expanded relationship between the two companies by unifying both of their content development and production efforts.

Both companies will benefit from a single, integrated focus on the Hispanic audience in the United States and the domestic Mexican audience, as well as from potential cost synergies from aligned content initiatives. The News and all other operations of both companies will remain independent, and the current terms and conditions of the existing programming license agreement between Univision and Televisa remain unchanged.

descarga-7As part of this initiative, Isaac Lee, who currently serves as the Chief News, Entertainment & Digital Officer for Univision and Chief Executive Officer for Fusion, will assume the role of Chief Content Officer of both Univision and Televisa, effective immediately. His new role unifies the leadership and strategic direction of the production of content for consumers in the United States and Mexico.In his respective role at each company, Lee will continue to directly report to Randy Falco, President and CEO of Univision and will also now report to Emilio Azcárraga Jean, President of Televisa.

Both companies will benefit from a single, integrated focus on the Hispanic audience in the United States and the domestic Mexican audience, as well as from potential cost synergies from aligned content initiatives.

The new structure will enhance Univision’s and Televisa’s ability to serve a combined audience of approximately 175 million viewers in the United States and Mexico, with an aggregate purchasing power of close to $2 trillion dollars. This announcement reflects both companies’ continued commitment to serve the growing U.S. Latino community, while enabling them to compete more effectively in their respective markets in an environment where the viewing habits of consumers are evolving rapidly and where competition is increasing, both from new content offerings and from traditional and emerging platforms.

Lee has been leading journalistic teams for nearly 20 years at prominent publications serving Spanish-speaking audiences in the U.S. and Latin America and is widely recognized for his creativity, innovation and commitment to excellence. He joined Univision in December 2010 as President of News, and most recently held the position of Chief News, Entertainment & Digital Officer where he spearheaded the Company’s digital expansion and the creation of the Fusion Media Group, including the acquisition of the Gizmodo Media Group, and a strategic investment in The Onion Inc.

jose-baston-patinoIn addition, Televisa announced that José Bastón Patiño will assume the role of President of Televisa International, reporting directly to Azcárraga. Bastón will be responsible for the expansion of Televisa beyond Mexico and the United States, and will remain a member of the board of directors of Televisa.

 

 

 

 

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The whole is greater than its parts for Pantelion Films, a joint venture between Lionsgate Films and Grupo Televisa.

debrezFive-year-old Pantelion Films has been on a roll since the 2013 release of Instructions Not Included, a feature starring Mexican comedian, television actor and director Eugenio Derbez. Saying it “resonates beyond borders,” the Washington Post also said it was the most successful Spanish-language film at U.S. box offices in history.

That breakout success for Pantelion is the result of a business strategy that enabled the studio to experiment and refine its offerings.

Under the aegis of James McNamara, formerly CEO of Telemundo and now chairman of Pantelion, Lionsgate had released two Spanish-language films, Ladrón que Roba a Ladrón and La Mujer de Mi Hermano. Both were created as vehicles for TV stars, according to Edward Allen, COO of Pantelion Films.

“Latino audiences are very star-driven,” Allen says.

While those two movies met with some success, Lionsgate and Grupo Televisa believed there was more opportunity and more success to be had. They formed Pantelion Films to take it to the next level.

The new studio knew it might take some time to get the formula right, and that it would need to test many things – testing them within the context of releasing feature films. Pantelion didn’t know whether dramas, comedies or horror would most appeal to Hispanics, and whether features should be in English, Spanish or both. (Approximately 75 percent of the dialog in Instructions Not Included is Spanish.)

“We knew we needed to have as many at-bats as possible,” Allen says. “We managed our risk on a company level as well as on a film-production level.” In other words, budgets were carefully controlled so that the studio would have time to get the recipe right. “We didn’t want to go out and produce big-budget films and, after two or three failures, we’re done. Because we managed our losses, we have been able to keep trying new things until something worked.”

We didn’t want to go out and produce big-budget films and, after two or three failures, we’re done.

Turning point

Allen says the success of Instructions Not Included was that turning point – although the formula is not entirely clear or simple. Certainly the presence of Derbez, a crossover star who is not only hugely popular in Mexico but who has also appeared in mainstream U.S. movies and TV shows, was a huge factor. So was the universality of the plot.

“It’s a universal story that people — irrespective of your culture and your preferences – can relate to, about unconditional love,” Allen says.

Then, there’s the English title for this mostly in-Spanish movie. Allen says this decision was partly to address some perceptions that Spanish-language films were of less quality than English-language movies, but more to emphasize the universal appeal.

He says, “If you make a universal story that touches the human condition, but you perhaps dress it in or give it the DNA of a particular culture, that’s when magic happens.”

A true JV

catinflasWhen Pantelion Films was formed, it aimed to take advantage of synergies between Lionsgate and Grupo Televisa. Lionsgate had a solid infrastructure in place, while Grupo Televisa had access to acting, creative and production talent.

“We are a true joint venture,” Allen says. “We use the resources of both companies to operate our business.”

This means that the Lionsgate team that handles films like Hunger Games and Divergent will use those same contacts to get Pantelion films into theaters across America.

vatican tapesPantelion has a full and ambitious catalog of releases planned for the rest of the year. Next up is Vatican Tapes, to be released on July 24. The English-language horror film was produced by Lionsgate and Lakeshore Entertainment and stars Michael Peña. “Horror, especially with religious or Catholic elements, tends to perform well,” Allen notes.

On Labor Day weekend, Pantelion will release Un Gallo con Muchos Huevos, the third installment of a Mexican animated comedy film series produced by Huevocartoon Producciones. Allen says that each of the films has done very well in Mexico and that the Spanish-language film “contains a lot of Mexican DNA.”
[youtube https://www.youtube.com/watch?v=IcJNJGOXVv8&w=560&h=315]
In October, Pantelion will release Ladrónes, a sequel to Ladrón que Roba a Ladrón, the Lionsgate film that started it all.

Allen now sees the market for its films as a lot higher than what it was when the studio was founded. But that doesn’t mean Pantelion Films can rest on its laurels. He says the studio will need to continue testing and evolving to meet the tastes of the changing Hispanic audience.

“The audience is changing,” he says. “More and more people are acculturating, and there are more young Latinos. Their experience and their tastes will be very different than those of their parents or the older generations.”

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Grupo Televisa, the largest Spanish-language  media company worldwide, announced its second quarter results. Net income grew by   30.7%  compared to the same quarter of 2012.

  • Consolidated net sales and operating segment income grew by 6.4% and 8.5%, respectively
  • Royalties from Univision reached US$70.5 million, a  9.9% increase compared to the second-quarter last year.
  • Record revenues in Pay-Television  Sky reached 4 billion pesos (aproximately US$ 380 million) with an operating segment income margin of 47.0%
  • Cable & Telecom reached 4.7 million revenue generating units, with strong growth in data and voice of 23.9% and 16.2%, respectively.
  • Net income attributable to stockholders of the Company reached 1.8 billion pesos, a 30.7% increase from the second-quarter last year

televisa1

The table above  shows the consolidated statements of income for the quarters ended June 30, 2013 and 2012, in millions of Mexican pesos, as well as the percentage that each line represents of net sales and the percentage change when comparing 2013 with 2012.

Net sales increased 6.4% to Ps.18,065.0 million (aproximately US$ 1.5 billion)  in the second-quarter 2013 compared with Ps.16,983.8 million in second-quarter 2012. This increase was mainly attributable to revenue growth in Content, Cable and Telecom, and Sky segments, partially compensated by a decrease in Publishing net sales. Operating segment income increased 8.5%, reaching Ps .7,733.7 million with a margin of 42.0%. Net income attributable to stockholders of the Company increased to Ps.1,825.5 million in second-quarter 2013 compared with Ps.1,396.3 million in second-quarter 2012.

Results by Business Segment

The following table presents second-quarter consolidated results for each of our business segments in millions of Mexican pesos:

televisa2

Content

Second-quarter sales increased 5.1% to Ps.8,241.7 million compared with Ps.7,845.4 million in second-quarter 2012.

televisa3

Advertising

Advertising revenue increased by 6.2% to Ps.5,911.4 million compared with Ps.5,566.9 million in second-quarter 2012, “reflecting the ongoing success of our content and also the strength of broadcast television as the advertising platform of choice,” a Televisa statement said.

Second-quarter Network Subscription Revenue increased by 9.5% to Ps.881.7 million compared with Ps.805.4 million in second-quarter 2012. The growth was driven mainly by the sustained addition of pay-TV subscribers, mostly in Mexico, according to Televisa’s release. Second-quarter Licensing and Syndication revenue decreased by 1.7% to Ps.1,448.6 million compared with Ps.1,473.1 million in second-quarter 2012. The decrease is explained mainly by a negative translation effect on foreign-currency-denominated sales. This effect was partially compensated by an increase of 9.9% in royalties from Univision, to US$70.5 million in second-quarter 2013 from US$64.2 million in second-quarter 2012.

Second-quarter operating segment income increased 7.6% to Ps.4,066.8 million compared with Ps.3,778.6 million in second-quarter 2012. The margin was 49.3%. The increase is explained by higher advertising and network subscription revenues.

Publishing

Second-quarter sales decreased 9.7% to Ps.838.7 million compared with Ps.928.7 million in second-quarter 2012. The decrease is explained by lower circulation and advertising revenues in Mexico and the rest of the world and a negative translation effect on foreign-currency-denominated sales. Sales outside Mexico represented 61.9% of the segment compared with 63.2% in the same quarter of 2012.

Second-quarter operating segment income decreased 23.9% to Ps.118.1 million compared with Ps.155.2 million in second -quarter 2012, and the margin was 14.1%. This decrease reflects lower sales and higher marketing expenses.

Sky

Second-quarter sales increased by 12.8% to Ps.4,000.9 million compared with Ps.3,545.5 million in second-quarter 2012. The increase was driven by growth in the subscriber base in Mexico. The number of net active subscribers increased by 233,242 during the quarter to 5,646,254 as of June 30, 2013, compared with 4,550,695 as of June 30, 2012. Sky ended the quarter with 199,529 subscribers in Central America and the Dominican Republic.

Second-quarter operating segment income increased 12.8% to Ps.1,881.0 million compared with Ps.1,668.2 million in second-quarter 2012, and the margin was 47.0%.

Cable

Second-quarter sales increased 8.2% to Ps.4,188.4 million compared with Ps.3,871.7 million in second-quarter 2012. Revenues from Televisas three cable operations: Cablevisión, Cablemás and TVI experienced growth. Excluding Bestel, second-quarter sales in the aggregate for the three cable companies increased 10.8%. Data and voice revenue generating units, or RGUs, continue to be the main drivers of growth, growing 23.9% and 16.2% compared with second-quarter 2012, respectively, and video RGUs grew 7.7%.

Grupo Televisa, the largest Spanish-language media company worldwide, announced its second quarter results. Net income grew by 30.7% compared to the same quarter of 2012.

  • Consolidated net sales and operating segment income grew by 6.4% and 8.5%, respectively
  • Royalties from Univision reached US$70.5 million, a 9.9% increase compared to the second-quarter last year.
  • Record revenues in Pay-Television Sky reached 4 billion pesos (aproximately US$ 380 million) with an operating segment income margin of 47.0%
  • Cable & Telecom reached 4.7 million revenue generating units, with strong growth in data and voice of 23.9% and 16.2%, respectively.
  • Net income attributable to stockholders of the Company reached 1.8 billion pesos, a 30.7% increase from the second-quarter last year

televisa1

The table above shows the consolidated statements of income for the quarters ended June 30, 2013 and 2012, in millions of Mexican pesos, as well as the percentage that each line represents of net sales and the percentage change when comparing 2013 with 2012.

Net sales increased 6.4% to Ps.18,065.0 million (aproximately US$ 1.5 billion) in the second-quarter 2013 compared with Ps.16,983.8 million in second-quarter 2012. This increase was mainly attributable to revenue growth in Content, Cable and Telecom, and Sky segments, partially compensated by a decrease in Publishing net sales. Operating segment income increased 8.5%, reaching Ps .7,733.7 million with a margin of 42.0%. Net income attributable to stockholders of the Company increased to Ps.1,825.5 million in second-quarter 2013 compared with Ps.1,396.3 million in second-quarter 2012.

Results by Business Segment

The following table presents second-quarter consolidated results for each of our business segments in millions of Mexican pesos:

televisa2

Content

Second-quarter sales increased 5.1% to Ps.8,241.7 million compared with Ps.7,845.4 million in second-quarter 2012.

televisa3

Advertising

Advertising revenue increased by 6.2% to Ps.5,911.4 million compared with Ps.5,566.9 million in second-quarter 2012, “reflecting the ongoing success of our content and also the strength of broadcast television as the advertising platform of choice,” a Televisa statement said.

Second-quarter Network Subscription Revenue increased by 9.5% to Ps.881.7 million compared with Ps.805.4 million in second-quarter 2012. The growth was driven mainly by the sustained addition of pay-TV subscribers, mostly in Mexico, according to Televisa’s release. Second-quarter Licensing and Syndication revenue decreased by 1.7% to Ps.1,448.6 million compared with Ps.1,473.1 million in second-quarter 2012. The decrease is explained mainly by a negative translation effect on foreign-currency-denominated sales. This effect was partially compensated by an increase of 9.9% in royalties from Univision, to US$70.5 million in second-quarter 2013 from US$64.2 million in second-quarter 2012.

Second-quarter operating segment income increased 7.6% to Ps.4,066.8 million compared with Ps.3,778.6 million in second-quarter 2012. The margin was 49.3%. The increase is explained by higher advertising and network subscription revenues.

Publishing

Second-quarter sales decreased 9.7% to Ps.838.7 million compared with Ps.928.7 million in second-quarter 2012. The decrease is explained by lower circulation and advertising revenues in Mexico and the rest of the world and a negative translation effect on foreign-currency-denominated sales. Sales outside Mexico represented 61.9% of the segment compared with 63.2% in the same quarter of 2012.

Second-quarter operating segment income decreased 23.9% to Ps.118.1 million compared with Ps.155.2 million in second -quarter 2012, and the margin was 14.1%. This decrease reflects lower sales and higher marketing expenses.

Sky

Second-quarter sales increased by 12.8% to Ps.4,000.9 million compared with Ps.3,545.5 million in second-quarter 2012. The increase was driven by growth in the subscriber base in Mexico. The number of net active subscribers increased by 233,242 during the quarter to 5,646,254 as of June 30, 2013, compared with 4,550,695 as of June 30, 2012. Sky ended the quarter with 199,529 subscribers in Central America and the Dominican Republic.

Second-quarter operating segment income increased 12.8% to Ps.1,881.0 million compared with Ps.1,668.2 million in second-quarter 2012, and the margin was 47.0%.

Cable

Second-quarter sales increased 8.2% to Ps.4,188.4 million compared with Ps.3,871.7 million in second-quarter 2012. Revenues from Televisas three cable operations: Cablevisión, Cablemás and TVI experienced growth. Excluding Bestel, second-quarter sales in the aggregate for the three cable companies increased 10.8%. Data and voice revenue generating units, or RGUs, continue to be the main drivers of growth, growing 23.9% and 16.2% compared with second-quarter 2012, respectively, and video RGUs grew 7.7%.

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