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Hispanic Healthcare Marketing: Is the Glass half empty or half full?

There are huge opportunities in Hispanic Healthcare and Pharma Marketing. No market expert has any doubt about that. Several multicultural agencies are readying for the Healthcare opportunity including Multicultural Healthcare Marketing agency Prime Access appointing Chip Weinstein as new CEO, Prime Access former CEO Steven Millerman creating his own agency called EmCay and Multicultural Marketing firm XL Alliance also entering into the space. Yet, what has been achieved so far versus the size of the opportunity? 

Sounding Off

Sounding Off: S. Echeverría “Affordable Care Act: Enrolling Latinos Using Digital Media”

Like many other industries, the healthcare industry will be facing a digital transformation which creates opportunities to leverage “big data” in ways that are more relevant and engaging for users. More than ever, insurers, HMOs/managed care and hospital groups need to develop communication strategies that connect culturally with this growing and thriving population. Close to 15 million Hispanics will benefit from The Affordable Care Act (ACA).