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Portada is going to the West Coast! We are excited to announce a full set of speakers and networking opportunities for #PortadaLA at the Loews Santa Monica on May 10. We will be exploring what is next in Multicultural Marketing, Automotive Marketing, Soccer Marketing and much more…

 

Speakers will include:
ANDREW DELBRIDGE, Chief Strategy & Engagement Officer, Grupo Gallegos
CYNTHIA DICKSON, Associate Director, Multicultural Strategy, Canvas Worldwide
CATARINA GONCALVES, Planning Director, Grupo Gallegos
BRENDAN HANNAN, VP of Marketing and Communications, LA Galaxy
JASON HOWARTH, VP Marketing, Panini America
STEVE JAMES, Executive Director, California Milk Processor Board
RICH HULL, CEO, Pongalo
ZACH ROSENBERG, President, MBMG
JOHN SANDOVAL, Senior Brand and Latino Marketing Manager, Intuit

Topics we will be exploring:
THE CULTURAL ATTUNEMENT IMPERATIVE
A discussion with got milk? / Toma Leche on what it takes for any brand to relate to multicultural audiences
THE HISPANIC CONSUMER IN 2018: Insights from the 2018 Tax Season
SHIFTING GEARS: What’s Next in the Changing World of Automotive Marketing
THE SOCCER OPPORTUNITY From MLS to World Cup, we will look at the potential for marketers around The Beautiful Game.
HOLLYWOOD AND LATIN AUDIENCES: What brand marketers need to know

Check out our Portada Los Angeles preliminary agenda.

For information on how to align your company with Portada Los Angeles, please reach out to Sales and Marketing Manager, Isabel Ojeda.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Grupo Gallegos acquires Canvas and RLR Public Relations, changes name to Gallegos United

Grupo Gallegos isgu_logo_splash2x changing its name to Gallegos United. The agency will also buy 30-person New York digital agency Canvas and PR shop RL Public Relations & Marketing, which will operate as Canvas United and ROX United. Business consultancy company Poly and a post-production house called Luna, both already owned by Mr. Gallegos, are re-branding as Poly United and Luna United, with Luna also expanding in content creation. Mr. Gallegos will be CEO of all five companies. Gallegos United, the former Grupo Gallegos, is the biggest piece of United Collective, with about 90 of the total 150 staffers. In 2015 and 2016, Grupo Gallegos’ revenue was flat, at about US$21 million. Grupo Gallegos clients include Comcast, one of its three biggest, along with California Milk Processor Board and Kia, and that ROX United is the AOR for both general market and Hispanic PR for California Milk Processor Board.

  • Walgreens

cx-83687d_hero-1442x435b-1Walgreens has released its’ latest campaign “Let’s Grow Old Together” around HIV awareness, created in partnership with creative agency GSD&M.So, as part of an ongoing effort to provide treatment support for and education around HIV, Walgreens has created an immersive, online community specifically designed for those living with HIV, their loved ones and anyone else looking to understand the diagnosis.Walgreens knows with the right care and support, we can all grow old together. At Walgreens.com/letsgrowoldtogether, anyone living with HIV – from the newly diagnosed to those who have been living with the disease for years and anyone in their community – can access vital information. The site features content that walks visitors through 10 key milestones—like the moment of diagnosis, sharing the news and changes in treatment plans. Each features the stories of and advice from real people living with HIV to help arm others with the knowledge of what to expect and the tools to handle everything along the HIV journey.Site visitors can connect with one of Walgreens’s specially trained pharmacists in real time online or find one of the hundreds of HIV-specialized locations across the country. OMD handles media for this campaign.

 

  •  National Pork Board

national-pork-board-and-heartthrob-carlos-ponce-bring-el-sabor-de-hoy-to-latinos-null-hrThe National Pork Board (NPB) launched ‘El Sabor de Hoy’ campaign, aimed at Hispanic consumers in the U.S. The campaign tries to create awareness of pork’s unequaled flavor and now value making it the ideal protein on any occasion for Hispanic consumers.The campaign features Puerto Rican actor, singer-songwriter, host and pork lover, Carlos Ponce, to heat up kitchens across America and bring ‘El Sabor de Hoy’ campaign to life. It will also include a national sweepstakes that gives fans a chance to win a round trip to Miami to meet Ponce and be his guest at a pork event during one of the country’s favorite food events, the Food Network & Cooking Channel South Beach Wine & Food Festival®. The festival takes place in Miami from February 22-26, and all proceeds from the Festival benefit the Chaplin School of Hospitality & Tourism Management at Florida International University.

  • Sprint

descarga-1Sprint released its’ latest television spot on Friday, January 27. The spot features the iconic Spanish group from the 80’s, Locomía, performing a unique version of their famous song “Locomía.”Created by ALMA, the Miami-based Multicultural Ad Agency, the vision was to continue to deepen consumer awareness and affinity through the love and connection to music. This new spot features the former Verizon spokesperson, Paul Marcarelli, who switched to Sprint.The mission was for the spot to communicate Sprint’s unlimited data plan and evoke the pride of belonging to not just any network, but to a network and family that is getting better everyday. So much so, that more and more people are identifying and resonating with more and more people, hence the main lyric and spot title, “Como la mía.”Music has proven to be a catalyst in re-establishing a relatable and emotional connection with the Hispanic audience for the brand and this music infused campaign has been among Sprint’s best performing spots in persuasion and enjoyment against Sprint norms as well as the overall wireless category.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Grupo Gallegos acquires Canvas and RLR Public Relations, changes name to Gallegos United

Grupo Gallegos isgu_logo_splash2x changing its name to Gallegos United. The agency will also buy 30-person New York digital agency Canvas and PR shop RL Public Relations & Marketing, which will operate as Canvas United and ROX United. Business consultancy company Poly and a post-production house called Luna, both already owned by Mr. Gallegos, are re-branding as Poly United and Luna United, with Luna also expanding in content creation. Mr. Gallegos will be CEO of all five companies. Gallegos United, the former Grupo Gallegos, is the biggest piece of United Collective, with about 90 of the total 150 staffers. In 2015 and 2016, Grupo Gallegos’ revenue was flat, at about US$21 million. Grupo Gallegos clients include Comcast, one of its three biggest, along with California Milk Processor Board and Kia, and that ROX United is the AOR for both general market and Hispanic PR for California Milk Processor Board.

  • BET Networks

bet_twitterbetlogo_400x400Viacom’s BET Networks has appointed Interpublic Group agencies MullenLowe Mediahub and Identity as media agencies of record following a review. Prior to this appointment, BET worked with Harmelin for 18 years.While the company did not disclose financial details around the dual media agency relationship, said the shops will help BET “make sure our money goes further” through data-enhanced planning solutions and strategic partnerships. Viacom spent US$559.7 million on U.S. advertising in 2015, according to the Ad Age Datacenter.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  •  Western Union

descargaMoney transfer service Western Union has appointed MullenLowe Mediahub to be its global media agency of record in a consolidated £250m account following a review that started back in May. MullenLowe Profero has been Western Union’s global digital media agency since 2006.MullenLowe Mediahub has created Team Union to serve the account, which will be based in London with 16 regional hubs across the Africa, Asia, Europe, the Middle East, and the Americas and local media buying in other countries.Western Union has reported advertising costs of US$166.3 million in 2015. In the U.S., it spent around US$20 million on measured media last year, according to Kantar Media.

 

  • Walmart

walmartAfter a lot a of speculation Walmart announced that it has consolidated its US$900 million U.S. media assignment with Minneapolis-based Haworth Marketing + Media.  MediaVest was Walmart’s previous North American media agency of record for nine years and is ending its relationship (on the media buying side) with the retailer as after this fiscal year ends on Jan. 31, 2017.

 

 

 

 

  • Molson Coors

18bd4c62e115703b3feaae375fdf2a43_400x400Molson Coors Brewing Co. is beginning a media agency review in the United States, Canada and the United Kingdom and plans to make a final decision in the first quarter of 2017.The review process comes as MillerCoors, a joint venture between SABMiller and Molson Coors, is set to become fully integrated into Molson Coors.Molson Coors’ business in Europe and in other international markets is not included in this process. MillerCoors currently has Initiative as its largest media partner in the U.S.MillerCoors spent US$920.8 million on U.S. advertising in 2015, according to the Ad Age Datacenter.

 

  • Wingstop

descarga-3Wingstop has hired Publicis’ Performics and Starcom USA as its’ media agencies after a competitive process. Performics will oversee all search and social for Wingstop, while Starcom USA will be responsible for strategic media planning and activation.With about 850 locations in the United States, Wingstop has also locations in Mexico, Singapore, the Philippines, Indonesia, and the United Arab Emirates.

 

 

  • Mars

descarga-2Mars has kicked off a media buying review in the U.K., China, India, Germany, Australia, New Zealand, Japan and Southeast Asia.Mars consolidated its global planning business with WPP’s MediaCom in December 2014. Neither the U.S. nor LatAm will be affected by the review. The company owns brands including M&M’s, Snickers, Twix, Dolmio, Uncle Ben’s and Pedigree, splits out its media planning and buying operations.

 

  • The California Milk Processor Board

descargaTo commemorate the 45-year legacy of legendary Hispanic TV icon “El Chavo,” CMPB and Grupo Gallegos (California Milk’s Multicultural AOR for 11 years), teamed up with Televisa and Grupo Chespirito to develop the first regional campaign to feature this iconic character.Grupo Gallegos created the “El Chavo y Leche” (El Chavo and Milk) promotional retail campaign to target Hispanic families during California’s fall season. Kicking off this month as an extension of Grupo Gallegos’ infamous “Atrévete a probarlo” (Dare to Try It) campaign, this new campaign uses the renowned imagery Grupo Gallegos has created for California Milk, along with the image of El Chavo and the tagline “¿Un vaso de leche con una rica torta de jamón? Atrévete” (A glass of milk with a delicious ham sandwich? Dare to try it.) Grupo Gallegos and CMPB are offering Hispanic consumers in California the opportunity to sample El Chavo’s iconic ham sandwich with milk, and take home a limited edition El Chavo barrel cup with the purchase of milk. Fans who share their photos with the hashtag #ElChavoyLeche will have the chance to enter a social media sweepstakes to win El Chavo branded swag and a gift card. Activations will be supported via a fully integrated campaign featuring TV spots, radio remotes, digital, as well as social, which will all drive consumers to more than 100 featured grocery stores in California.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Delta Air Lines

descarga (3)Delta Air Lines has selected Atlanta-based agency Moxie, part of Publicis Media, as its new social media agency following a competitive review. Moxie will manage social efforts, including strategy, content creation and analytics, across Delta’s core channels: Facebook, Instagram, LinkedIn, Twitter and its “Taking Off” Tumblr page. Media was awarded to Omnicom’s PHD in April. Last year it consolidated global digital duties with WPP’s AKQA.

 

  • BMW

DejX49rF_400x400IPG’s UM is retaining BMW’s US$300 Million U.S. media account after the carmaker decided to keep its U.S. media agency assignment following a 14-month review that began in May of 2015.BMW spent about US$185 million on ads in 2015, according to Kantar Media.UM won the account in 2009.

 

 

 

 

  • Fantástico 

CnWxExCWIAAnnFjFantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket-purchasing experience that is entirely in Spanish from homepage to checkout, announced it will launch its first consumer ad campaign in the New York market next week. The campaign, a comprehensive Spanish language grassroots effort that includes subway ads, digital, street teams and branded promotional materials, will target Hispanic consumers looking to purchase tickets on the mobile devices they use the most and in the language they speak. The advertising features a contest with weekly prizes of tickets to popular events.Fantástico was introduced last month into the New York market by Schramm Marketing Group, the marketing agency specializing in multicultural marketing and ticket sales promotions. The website, www.Fantastico.nyc, caters to the region’s large Spanish-speaking community in the nation’s sports and entertainment capital. The campaign will specifically target this demographic with strategically placed advertisements on select platforms and trains of the number 7 subway line, which is heavily populated with Hispanic commuters as well as New York Mets game attendees en route to CitiField in Flushing Meadows, Queens.

  • FullSix Media by Havas

images (1)Havas Group is launching FullSix Media, its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of FullSix Group, a Paris-based digital marketing services shop it acquired last year for $75 million.The new network, which launches Sept. 1, integrates FullSix with Havas’ preexisting Forward Media unit, to form a new global media services practices with operations across Europe, Latin America and the U.S, Mediapost reports.The new entity will be headed by FullSix Group Founder and CEO Marco Tinelli, former WPP exec.Tinelli joins the Havas Media Group’s executive committee.

  • Coronado Brewing Co.

imagesIndependent creative agency Grupo Gallegos  has been named creative AOR agency for Coronado Brewing Co., a San Diego-based brewery that continues to define West Coast craft beer. The appointment followed a competitive review.Sources close to Coronado Brewing Co. told Portada that the company does not work with a media agency. The agreement with Grupo Gallegos does not include traditional media buying, but brand activation.Coronado Brewing Co.’s beers are currently sold in 19 states, including California, Arizona, Colorado, Connecticut, Florida, New York, New Jersey and Nevada, as well as internationally. In May, Grupo Gallegos was named digital and social agency of record (AOR) for Hass Avocado Board. In addition, the agency is AOR of California Milk Processor Board, TurboTax and Foster Farms, among others. Grupo Gallegos is also a roster agency for Kia Motors America, focusing on the Hispanic market.

  • GlaxoSmithKline Consumer Healthcare

4f04e6a303341df5bbe81beafdf29f33_400x400GlaxoSmithKline Consumer Healthcare consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its brands.Edelman has been appointed for content and PR.Media will continue to be managed by Omnicom’s PHD and WPP’s GroupM.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Carnival Corp

descarga (3)Carnival Corporation has consolidated its media agency business in North America and the U.K. with Omnicom’s PHD.PHD, which has served as the incumbent agency for two of the company’s 10 brands, including Carnival Cruise Line and Cunard Line brands in the U.S., will now add digital and traditional planning and buying in the U.S. and U.K. for Carnival Cruise Lines, Fathom, Holland America Line, Princess Cruises, P&O Cruises U.K. and Seabourn. The move is part of the company’s effort to “consolidate its purchased media strategy across its 10 global cruise brands. Carnival spent US$68.7 million on U.S. measured media in 2015, according to Kantar Media. The consolidation follows a competitive review.

  • Hass Avocado Board

CaalZmX-_400x400Independent creative agency Grupo Gallegos has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S. The appointment followed a consultant-led review.Grupo Gallegos will lead the charge in bringing out-of-the-box strategic solutions, content creation and creative engagements to promote Hass Avocado consumption nationally. The agency will be utilizing its digital and social capabilities to target all consumers within the U.S., including health and wellness professionals who may not be aware of the nutritional benefits of avocados.

 

  • Honey Bunches of Oats

descarga (2)Honey Bunches of Oats, the number one cereal amongst Hispanics, announces the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes, which will award US$10,000 to five young Hispanic musicians to continue their passion for music and follow in Reyes’ successful musical footsteps. Through this initiative, Honey Bunches of Oats will provide recognition, positive exposure and direct financial means to support the next generation of dedicated young Latino musicians.During the campaign, which will launch from May 2016-September 2016, Reyes will select young artists across the nation who are exemplifying the same dedication and passion for music that she did prior to being discovered, by performing and creating music being shared on the Internet. In addition to the reward, Honey Bunches of Oats will provide the selected recipients with the opportunity to take center stage and perform live in their hometown in front of friends, family and fans.

  • Dunkin’ Donuts & Coca-Cola

descarga (1)Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario. Kicking off today and running through Friday, May 27, anyone in a participating area who enrolls in DD Perks using the special promo code “COKE” will be eligible for a chance to win two tickets each to a COPA America Centenario match. The oldest international continental football competition will be hosted outside of South America for the first time, with global stars coming to the United States for matches June 9 through June 14. Dunkin’ Donuts and Coca-Cola will award five pairs of tickets for each of eight COPA America Centenario Group Stage matches in cities throughout the U.S., including Orlando, Phoenix, Los Angeles, Chicago, New York, Boston, Houston and Philadelphia. The Dunkin’ Donuts & Coca-Cola COPA America Program is open only to legal residents of FL, AZ, CA, IL, NY, NJ, CT, MA, NH, VT, TX and PA who are 18 years of age or older at the time of entry and who are not currently enrolled in the DD Perks Reward Program. Additionally, all who enroll in DD Perks using the promo code “COKE” will receive not only a free any-size beverage, but also automatically earn 100 points towards a second free beverage.

  • Applebee’s

descarga (4)Applebee’s has hired WPP agency Cohn & Wolfe as its global PR agency for consumer, corporate and franchisee communications. The agency won the business for both Applebee’s global PR and parent company DineEquity’s corporate communications, which includes corporate social responsibility, executive visibility and issues management as needed, according to Adage.  said Steven Coe, executive director, communications at DineEquity, via email. He declined to provide further detail about the review process. Applebee’s spent US$165.4 million in U.S. measured media last year, according to Kantar Media.

  • Dunkin’ Donuts’

One of Dunkin’ Donuts’ favorite holidays is National Donut Day — celebrated this year on Friday, June 3 — and once again the brand will ring in the day in a most delicious, delightful and delectable way, offering guests a free classic donut of their choice* (while supplies last) with the purchase of any beverage. The offer is good all day onJune 3 at participating Dunkin’ Donuts restaurants nationwide. Additionally, Dunkin’ Donuts is helping guests across the globe celebrate the joy of donuts by making this special offer available in participating restaurants around the world.Leading up to National Donut Day, Dunkin’ Donuts is bringing its sweet celebration to its social communities with several days of donut-themed content: OnWednesday, June 1, Dunkin’ Donuts will kick off its National Donut Day festivities with a day of Snapchat events, including a donut design and frosting lesson with members of the brand’s culinary team.OnThursday, June 2, Dunkin’ Donuts will host a Facebook Live session with Dunkin’ Brands’ Manager of Donut Excellence Rick Golden. Finally, on National Donut Day,June 3, Dunkin’ Donuts fans can display their love for donuts with special brand Snapchat filters celebrating the holiday. The National Donut Day themed geofilters are the latest additions to Dunkin’ Donuts’ lineup of seasonally themed filters, and will be available for fans to share with friends and followers all day in or around all Dunkin’ Donuts restaurants nationwide.

 

Join us at PORTADA Mexico!

What: Hass Avocado Board, the group dedicated to endorsing consumption of Hass Avocados in the U.S., has selected Grupo Gallegos as its digital and social agency of record (AOR).
Why it matters: Grupo Gallegos will lead the charge in bringing out-of-the-box strategic solutions, content creation and creative engagements to promote Hass Avocado consumption nationally.

CaalZmX-_400x400Independent creative agency Grupo Gallegos has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S. The appointment followed a consultant-led review.

Grupo Gallegos will lead the charge in bringing out-of-the-box strategic solutions, content creation and creative engagements to promote Hass Avocado consumption nationally. The agency will be utilizing its digital and social capabilities to target all consumers within the U.S., including health and wellness professionals who may not be aware of the nutritional benefits of avocados.

As part of its partnership, Grupo Gallegos will leverage HAB’s Love One Today® campaign, the group’s food and wellness education program that encourages Americans to include fresh Hass Avocados in everyday healthy eating plans. Grupo Gallegos efforts will promote the campaign, as well as complement and support the nutritional message of all members of the avocado industry, including California Avocados, Avocados from Mexico, Avocados from Chile and Avocados from Peru.

The agency will launch work in the latter half of May tied to Love One Today, and will continue to work closely with HAB to launch additional creatively-led digital and social media efforts throughout the year.

“We are energized the Hass Avocado Board trusted us to bring fresh and creative ideas we’re confident will yield great results,” said John Gallegos, Founder and CEO of Grupo Gallegos. “We share a mindset of valuing culture and creativity, and look forward to further elevating the board’s business by engaging today’s multifaceted consumers in innovative and impactful ways.”

“Grupo Gallegos impressed us with their ability to infuse creativity in the way they position brands to succeed in today’s rapidly-evolving consumer landscape,” said Gina Widjaja, Director of Marketing and Communications at Hass Avocado Board. “There is no doubt the agency is the right partner with the right creative vision to aggressively move us toward putting digital and social media at the center to how we communicate with our target consumers.”

More about Avocado Marketing:
How Avocados from mexico’s new Superbowl Ad Targets the Nueva Latina
Into AFM’s Digital Marketing: From beacon technologo to periscope and more!

jose pabloJosé Pablo Rodríguez (left) has been appointed Group Account Director at Huntington Beach, CA.-based Grupo Gallegos. Rodríguez, formerly at WPP’s Bravo, will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account.

“We are excited to have JP join the Grupo Gallegos team,” said John Gallegos, CEO of Grupo Gallegos, in a prepared statement.

Prior to joining Grupo Gallegos, Rodríguez worked at WPP’s Bravo where he served as Group Account Director, responsible for managing their business with CVS/pharmacy, Best Buy and Mondelez (formally Kraft Foods.) He previously worked at Dieste, where he spent a few years working with clients including José Cuervo, PepsiCo. and Hewlett Packard.

Grupo Gallegos earlier this year was appointed Latin American AOR for Toshiba, an account previously held by Acento Advertising. In addition to Toshiba and Comcast, Grupo Gallegos does creative work for The Clorox Company, JC Penney, Valvoline and the California Milk Processor Board.

Ken Muench

Ken Muench (left) and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California.

Collider, which Muench describes as a consultancy that “connects brands to culture through insights, ideas and innovation,” officially opened on Monday, and it did so with a big client: Taco Bell, which is hosting the new partners at their Irvine, California headquarters before they move to a new office in Santa Ana.

“My departure [from Draft] was cool. It was not bitter at all,” Muench tells Portada. In fact, Taco Bell will continue to do its creative work with Draft, but is already working with Collider in several innovation and strategic marketing projects.

“We do not offer creative services, so we have a very neutral position, and do not compete with advertising agencies,” says Muench, who prior to joining Draftfcb worked at Grupo Gallegos and Casanova Pendrill.

Collider is launching with a staff of 5, including Muench, Fox and 3 planners. The new offices, where the partners plan to move to in a few weeks, are strategically located in an up and coming neighborhood in Santa Ana: Next door to a gay & lesbian bar and upstairs from a tortería.

Huntington Beach, CA.-based Grupo Gallegos today announced it has been selected as Latin American advertising agency of record of Toshiba.

According to a press release, Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.

As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Columbia, Peru, and Central America.

The news comes on the heels of other recent additions to Grupo Gallegos’s client roster, including The Clorox Company and JC Penney.

Huntington Beach, CA.-based Grupo Gallegos has been selected as Latin American advertising agency of record of Toshiba. The account was previously held by Acento Advertising, which -as of press time- still listed Toshiba as client on its website.

Yet, a spokesperson for Acento confirmed to Portada that “Toshiba is no longer a client.”

Grupo Gallegos will now work with Toshiba “to develop a unified brand identity for each of its products,” including Toshiba Notebooks: SatellitePortegeTecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.

As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Colombia, Peru, and Central America. The announcement does not mention work within the U.S. Hispanic market, but a source close to the account says “U.S. Hispanic work is the obvious, next natural step for the brand.”

The news comes on the heels of other recent additions to Grupo Gallegos’s client roster, including The Clorox Company and JC Penney.