Posts Tagged ‘Grupo Gallegos’

Grupo Gallegos

Grupo Gallegos Named Digital & Social AOR for Hass Avocado Board

Hass Avocado Board, the group dedicated to endorsing consumption of Hass Avocados in the U.S., has selected Grupo Gallegos as its digital and social agency of record (AOR).Grupo Gallegos will lead the charge in bringing out-of-the-box strategic solutions, content creation and creative engagements to promote Hass Avocado consumption nationally. Members of the avocado industry include: California Avocados, Avocados from Mexico, Avocados from Chile and Avocados from Peru.


Bravo’s José Pablo Rodríguez Joins Grupo Gallegos

José Pablo Rodríguez (left) has been appointed Group Account Director at Huntington Beach, CA.-based Grupo Gallegos. Rodríguez, formerly at WPP’s Bravo, will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account. “We are excited to have JP join the Grupo Gallegos team,” said John […]


Marketing Veterans Leave Draftfcb to Launch Collider

Ken Muench (left) and Jeff Fox have left their respective posts at Draftfcb to launch Collider, a strategic marketing consultancy in California. Collider, which Muench describes as a consultancy that “connects brands to culture through insights, ideas and innovation,” officially opened on Monday, and it did so with a big client: Taco Bell, which is […]


Toshiba Selects Grupo Gallegos as Latin American AOR

Huntington Beach, CA.-based Grupo Gallegos today announced it has been selected as Latin American advertising agency of record of Toshiba. According to a press release, Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, […]


Toshiba Selects Grupo Gallegos as Latin American AOR

Huntington Beach, CA.-based Grupo Gallegos has been selected as Latin American advertising agency of record of Toshiba. The account was previously held by Acento Advertising, which -as of press time- still listed Toshiba as client on its website. Yet, a spokesperson for Acento confirmed to Portada that “Toshiba is no longer a client.” Grupo Gallegos will now work […]


MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.