Join Us at the Marketing in Multicultural America Summit, NYC, March 5

Grupo Clarin

How MediaMath, MEC and Clarin See Programmatic Advancing in Latin America

Programmatic Media Buying and Marketing was an important theme at last week’s #PortadaLat annual conference in Miami. Speakers but also sponsors and exhibitors at the event, including Yume, Playwire, AcuityAds (a DSP) and Teads  all have a stake in the advance of programmatic media buying in Latin America. How key players from MEC, MediaMath and Clarin/Agea evaluate the advance of Ad-Tech and Programmatic into the region.

Analysis: Argentina’s “Media Law” and how it will affect Grupo Clarin

Last week, the Argentina Supreme Court ruled in favor of the constitutionality of the Audiovisual Communication Services Law (LSCA) 26522/09, known as the “Media Law”. The new law that regulates the country’s broadcasting services was passed four years ago. Since then, Grupo Clarin has been challenging the law’s constitutionality in the courts, claiming it suppresses freedom of the press and affects the group’s economic sustainability.