Programmatic Media Buying and Marketing was an important theme at last week’s #PortadaLat annual conference in Miami. Speakers but also sponsors and exhibitors at the event, including Yume, Playwire, AcuityAds (a DSP) and Teads all have a stake in the advance of programmatic media buying in Latin America. How key players from MEC, MediaMath and Clarin/Agea evaluate the advance of Ad-Tech and Programmatic into the region.
On an interview with Portada, Tomás Salvagni, Commercial Manager at Grupo Clarin’s AGEA, explains at what stage Ad-Tech is in Latin America and which are the main challenges ahead to accelerate its adoption.
Our upcoming Portada LatAm Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4 is getting an amazing speaker
Our upcoming Portada LatAm Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4 is getting an amazing speaker
Last week, the Argentina Supreme Court ruled in favor of the constitutionality of the Audiovisual Communication Services Law (LSCA) 26522/09, known as the “Media Law”. The new law that regulates the country’s broadcasting services was passed four years ago. Since then, Grupo Clarin has been challenging the law’s constitutionality in the courts, claiming it suppresses freedom of the press and affects the group’s economic sustainability.