Grupo Aeroméxico


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Grupo Aeromexico

Grupo Aeromexico announced offer to acquire Aimia‘s stake in PLMPLM Premier, formerly known as Premier Loyalty and Marketing , owns and operates Club Premier, a coalition loyalty frequent flyer program. As a current shareholder of 51.145% of PLM Premier, Grupo Aeromexico has made a non-binding proposal for the acquisition of the shares currently held by Aimia Inc (“Aimia”), representing 48.855% on a fully diluted basis, for an amount of US$180 million US dollars. Aeromexico has informed Aimia that the current contract between PLM and Grupo Aeromexico, that establishes the basis of operation for the loyalty program Club Premier, will not be extended beyond its current expiration date. Given the long-term intention of Aeromexico to take full control of its loyalty program, Aeromexico does not consider an IPO of PLM as an acceptable option. For this reason it is Aeromexico’s view that the best long term solution for all stakeholders is for Aeromexico to acquire the equity stake currently held by Aimia. The proposed transaction offer is valid until midnight of August 3, 2018. Didier Stahl, VP of Strategic Partnerships and Loyalty, Aeroméxico is a member of Portada´s Travel Marketing Board.



  • Saba

Saba, Mexican leading feminine protection and daily intimate care brand, and its agency Circus present “Tampon Mode”, a new digital campaign that continues the brand’s commitment with young women’s intimate care education and the knocking down of taboos.This is Saba’s third campaign in its efforts to overcome current barriers regarding the use of tampon and to position the product as an ally to continue with your routine during your period.”The work we do with Circus on digital platforms allows us to reach a larger audience of current and potential users, in a realistic, fun and simple way, ” said Carlos Luna, Brand Manager at Saba. Saba® is one of the leading brand of feminine protection products and daily intimate care in Mexico and Central Americas, offering them a broad portfolio of products of the highest quality. Bruno Lambertini, CEO of Circus Marketing, is a member of Portada´s Council of the Americas.



  • Vero Water®

Vero Water®, a leading provider of luxury still and sparkling water to the hospitality industry, announced its rapid expansion in the Caribbean and Latin America in partnership with OneLink Global, a world-class distribution and service partner with unique experience and insight in the region. OneLink is committed to providing sustainable solutions to the hospitality industry. The exclusive distribution agreement expands Vero’s global footprint into regions where hotel and resorts dominate the landscape and are seeking an eco-friendly alternative to traditional bottled water. Through the OneLink partnership, Vero Water has rapidly expanded in the region, establishing a presence in many of the leading hotel and resort operators such as Iberostar Hotels & Resorts who have made a corporate strategic commitment to “go green”, incorporating Vero Water into the total guest experience.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.



  • JetBlue

JetBlue announced the addition of two new routes to feature the airline’s popular premium service with lie-flat seating. Later this year, JetBlue will begin operating seasonal Saturday Mint service between New York’s John F. Kennedy International Airport (JFK) and Liberia, Costa Rica’s Daniel Oduber Quirós International Airport (LIR), and between Boston Logan International Airport (BOS) and St. Lucia’s Hewanorra International Airport (UVF). Liberia becomes JetBlue’s first Mint city in Latin America and JetBlue will be the only airline to operate regularly scheduled flights with a lie-flat premium seat between Costa Rica and the U.S. With the addition of Liberia, JetBlue will now serve 12 cities with Mint flights from its New York-JFK focus city. In Boston, where JetBlue is the top airline in both number of flights and number of customers, new St. Lucia Mint service will bring Mint to nine routes from Logan. No other airline in Boston offers a premium lie-flat seat on as many routes.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Delta

descarga-6 lmvooex5_400x400Delta Air Lines intends to acquire up to an additional 32 percent of the outstanding capital stock of Grupo Aeroméxico S.A.B. de C.V. through a cash tender offer for MXPUS$43.59 per share. This investment will strengthen the airlines’ partnership, provide more travel options for customers in the U.S. and Mexico and deliver the industry’s best customer experience.Currently, Delta owns approximately 4.1 percent of the shares of Grupo Aeroméxico and holds an option to acquire an additional 8.1 percent. Separately, the Delta pension trust holds options to acquire approximately 4.6 percent of Grupo Aeroméxico. Following completion of the tender offer, Delta and the Delta pension trust collectively would own and/or have options to acquire up to a total of 49 percent of the outstanding shares of Grupo Aeroméxico.



  • Tang

images-2Ogilvy & Mather Argentina has released juice brand Tang latest campaign “Tenemos que hablar” (“We need to talk”) which seeks to give a slight attention to parents through two new spots, “Beso” & “Auriculares” (“Kiss” and “Headphones.”) The campaign is the first of the brand’s new communication strategy. Starcom Mediavest Argentina is the Tang’s  media agency.




  • Long Island Iced Tea Corp.

descarga-7Long Island Iced Tea Corp. is continuing its’ LatAm expansion with a new partnership to distribute its beverages in Colombia through Diviza S.A. (“Diviza”).This is the company’s first partnership in South America and continues the international expansion of the flagship Long Island Iced Tea® brand as well as the recently acquired ALO Juice® brand. Diviza S.A. distribution covers approximately 40% of Colombia.



To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Points /Copa Airlines

0edvu285_400x400 onknefyb_400x400Points, leader in powering loyalty commerce, announced a partnership with Copa Airlines to enable ConnectMiles program members to buy, gift or transfer their reward miles. The partnership supports Points’ expansion into the Central American market and allows Copa Airlines to better engage their ConnectMiles members.By leveraging Points’ Loyalty Commerce Platform, Copa Airlines can better engage with their loyalty members by providing opportunities for them to earn and then use their reward miles more quickly.




descarga-9Betting Partners, the affiliate marketing partner of Bodog and its related family of online brands, announced today that Bodog will soon feature a Latin American presence, with the Bodog brand soon to become available to online gamblers in 16 different Central America and South America nations.The move marks a sharp reversal from the slowly dwindling lineup of countries where Bodog has offered its services in recent years.  Prior to the upcoming expansion, which goes into effect on February 15th, Bodog-related sites have only been available in four countries — the United States, Canada, China, and Vietnam.Bovada Sports and Casino’s entry into Mexico means that that country will join the United States as the only two nations serviced by that brand.  Mexicans already have access to the online poker services at Ignition Casino, should they so desire, along with literally hundreds of global brands.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.