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David Levy has been named CEO of OpenAP, the Fox group’s advanced advertising consortium. A founding member of OpenAP, Levy is Executive Vice President, digital revenue, advanced ad products and operations at Fox Corp.






For the first time ever, Omnicom Media Group has appointed a woman to a Global Chief Executive Role. Philippa Brown, who previously served as CEO for Omnicom Media Group U.K., has been promoted to the role of CEO for PHD Worldwide, effective July 1. She will be based in London and report to OMG CEO Daryl Simm.





Rahul Sabnis has been named Chief Creative Officer and Executive Vice President at TheStudio, a newly-branded in-house creative group at media company iHeartMedia. Rahul joins iHeartMedia from MullenLowe Profero, where he was Executive Creative Director and Head of Creative.





Groupon has appointed Craig Rowley as Global Chief Marketing Officer, replacing Vinayak Hegde. In this role, Rowley will oversee Groupon’s global marketing channel. He will report to Chief Operating Officer Steve Krenzer.






Dentsu Aegis Network has rearranged its U.S. media management team. Michael Law has been promoted to president of Amplifi, the group’s investment and innovation arm. He previously served as Executive Vice President/Managing Director, DAN, U.S. Media Investments. Andy Donchin, who has been the firm’s Chief Investment Officer, has been promoted to chairman of Amplifi. Lucas Cridland has been appointed to COO, DAN Media, U.S.



Bumble has hired Drew Jaz as its first Global Creative Director. He previously led the Intel account at Mcgarrybowen in San Francisco and worked closely with the brand’s now-defunct in-house shop, Agency Inside.






What? Groupon has acquired flash fashion retailer Ideeli for US $43 million in cash.
Why it matters? This is both a product/customer and technology play, with Groupon running ideeli’s business and using its mobile expertise to expand into other flash sales categories.

Licensed: Creative Commons
Licensed: Creative Commons

Groupon has acquired ideeli, a flash fashion retailer, for US $43 million in cash in order to widen the net of consumers using its platform for more than daily deals. Ideeli’s acquisition underlines Groupon’s current yearning to expand into new product categories,after accomplishing its US$260 million acquisition of LivingSocial’s Ticket Monster business in Korea.

This acquisitions means an strategic gain for Groupon but a big loss for ideeli’s investors: the New York-based company had raised US$107 million in funding from investors like StarVest, Kodiak and Credit Suisse since being founded in 2007.

This is ideeli’s first major move into the fashion category by acquisition. It is both a product/customer and technology play, with Groupon running ideeli’s business and using its mobile expertise to expand into other flash sales categories.

“We are thrilled to add ideeli and their team to our company. Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel. Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere,” said Groupon CEO Eric Lefkofsky .

The value of the off-price fashion market is estimated at around $40 billion annually (including both online and offline retailers). Ideeli has made US $115 million in revenue for the fiscal year ended February 2, 2013, and a US $30 million operating loss. The market so far is not so enthusiastic about the news with Groupon trading down by around 2 percent to $11.34.

Up to now, Groupon has not broken out sales of fashion items on its platform compared to other categories, but fashion discounts have been popular with Groupon customers. Ideeli will help it develop further inroads into the sector as a whole where Groupon needs to get stronger to go beyond the daily deal so as to build up its business.

“Groupon’s brand, reach and vision as an ecommerce destination make it a tremendous place to continue to grow our company,” said ideeli CEO Stefan Pepe. “We look forward to bringing the great deals we offer to Groupon customers,”He added.

Source: Techcrunch