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Greta Patterson

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  KBS – Guy Hayward ::: Lotta Malm Hallqvist – Cheil Worldwide ::: BBDO Mexico – Ariel Soto  ::: Eduardo Pooley – Havas Worldwide  :::  Alain Groenendaal – Grey Latin America :::

241660bJesús Cedeño and Greta Patterson are no longer part of Wikot Corporation / Miami.

 

Captura-de-pantalla-2014-08-11-a-las-15.09.10Cedeño spent almost five years as Managing Director – CEO of Wikot.He was previously Principal at GoLearn Toys, LLC and prior to that, Executive Director Finance at Sony Pictures Television.

 

370df53Patterson was Account Director at Wikot Corporation and held inactive roles in one additional company. She also served as Executive Office Manager at The Crowd Controller.

 

 

descargaKBS has named Guy Hayward from Havas-owned BETC Worldwide to be its first global CEO to drive growth for the agency’s international network.The agency has offices in New York, London, Los Angeles, Montreal, Toronto and Shanghai, but so far has only one global client — technology brand TE Connectivity — which it won in September.Current KBS clients with a global footprint include American Express, AOL, BMW, Elizabeth Arden, and Puma.At BETC Worldwide, Mr. Hayward was global business development director, responsible for building the network and overseeing global clients including Mondelez, Bacardi, and Diet Coke in Europe.Mr. Hayward joined the Paris-based network in 2011 from JWT London, where he was CEO. Before moving to JWT in 2009, Mr. Hayward co-founded 180 Amsterdamin 1998 with two colleagues from his previous agency,Wieden & Kennedy Amsterdam.Mr. Hayward will relocate from Paris to New York for the new job.

50-lotta-malm-hallqvist-global-chief-growth-officer-at-mccannLotta Malm Hallqvist has been named Cheil Worldwide’s first global chief growth officer to boost global growth and business development. Based in London, she will lead Cheil’s international growth and new business drive. Previously, she was executive vice president and global chief growth officer at McCann Worldgroup.

 

0a5bc55BBDO Mexico has announced Creative Director Ariel Soto’s promotion to Vice President and Director of creative services for the agency, replacing Luis Ribo, who after five years, left BBDO Mexico last December to join Flock. Soto began his career Saatichi & Saatchi Mexican office. He has been part of BBDO’s creative team for almost 6 years, where he serves as Creative Director of the group.

 

descarga (1)Eduardo Pooley will be Havas Worldwide Digital Latin America new CEO since January. He was also named President of Advertising operations in Chile and will be based in the city of Santiago. In this new role, he will report directly to Ricardo Monteiro, Global President and CEO of Havas Worldwide Iberia and Latin America. Pooley will take over the company’s digital business direction and also handle advertising operations in Chile. Sergio Pineda, CEO of Havas Worldwide Santiago, remains in its current position and will report to Pooley. Pooley has worked in several companies such as Google, Diario Financiero and Microsoft, among others. His arrival responds to Havas Worldwide plan to continue growing globally.

385bb4988cc066ec11cfd5124bc2fae8_reasonably_smallAlain Groenendaal, President and CEO of Grey Latin America, has announced the addition of Hernán Zamora as Digital Vice President of the region. Based in Buenos Aires, Zamora will be responsible for boosting Grey digital business throughout the region, accelerating and inspiring digital culture in agencies and identifying development opportunities of its capacities. Zamora is a well-known professional both in Argentina and Latin America, with a comprehensive outlook of communication and marketing. He is the former Director of Innovation at BBDO Argentina. Additionally, he has been Head of Advertising at Movistar and Digital and Innovation leader of renowned agencies like Ponce and DDB Mexico, leading teams and campaigns for top brands like Movistar, Axe, Visa, Coca Cola, Audi, Pepsico, Stella Artois and Universal Music, among others. Zamora has already joined the team of Grey Latin America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jesús Cedeño-Greta Patterson-Wikot Corporation :::  Hugo Sanchez-ESPN Deportes :::  Mike Amour-Starcom Mediavest Group ::: Maryam BanikarimHyatt Hotels ::: Sarah Watson- McCann Worldgroup ::: Miguel Janover-Carlos and Dario :::

241660bJesús Cedeño and Greta Patterson are no longer part of Wikot Corporation / Miami.

 

 

Captura-de-pantalla-2014-08-11-a-las-15.09.10Cedeño spent almost five years as Managing Director – CEO of Wikot.He was previously Principal at GoLearn Toys, LLC and prior to that, Executive Director Finance at Sony Pictures Television.

 

 

370df53Patterson was Account Director at Wikot Corporation and held inactive roles in one additional company. She also served as Executive Office Manager at The Crowd Controller.

 

 

 

thumbHugo Sánchez has joined ESPN Deportes to serve as an analyst for Futbol Picante and other platforms, starting January 15. He will also participate in the network’s coverage of Mexican soccer and the Mexican national team.Sánchez first debuted on ESPN Deportes during the network’s news and information coverage of the FIFA World Cup in Brazil. Sánchez is one of Mexico’s most prominent soccer stars. A few years after his retirement, Sánchez began his career as a coach with UNAM Pumas, where he won two championships; he also coached the Mexican national team from 2006-2008.

 

1d3f7ddStarcom MediaVest Group (SMG) has announced a restructure of its global management team that will affect the APAC, EMEA, LatAm, North America and North Asia regions.As part of this restructuring, Mike Amour has been appointed president of SMG APAC.Amour will work across the APAC market to drive “global consistency, local relevance and achieve transformational new business wins across global accounts”.With over 20 years of experience, Amour has held roles as APAC chief executive and chairman with Grey Group and Project: Worldwide. He has also held roles at McCann-Erickson Worldgroup, Wieden + Kennedy and TBWA Worldwide.Amour will be based in Singapore and report to John Sheehy, SMG’s president of global operations.Continuing in their roles are Monica Gadsby, CEO of LATAM and SMG’s U.S. Multicultural operations; Bertilla Teo, CEO of SMG in North Asia, which includes China, Hong Kong, Taiwan and Korea; and SMG North American CEO’s Brian Terkelsen (MediaVest USA), Lisa Donohue (Starcom USA) and Chris Boothe (Spark).

descarga (1)Maryam Banikarim was named global chief marketing officer at Hyatt Hotels, succeeding John Wallis who will take on a new role with the company. Banikarim was most recently senior VP, chief marketing officer at Gannett. Prior becoming Gannett’s first CMO four years ago, she was a senior VP for Integrated Sales Marketing at NBCUniversal and was among those who spearheaded the marketing initiatives Women at NBCU, Green is Universal, and Healthy at NBCU. She also served as chief marketing officer at Univision, and held positions at Turner Broadcasting and at Young & Rubicam.

descargaMcCann Worldgroup has appointed Sarah Watson as its new global strategy director.Watson, who joins from TBWA/Chiat/Day, will work alongside the newly-promoted regional strategy director for Europe, Harjot Singh, on the network’s General Mills business.Singh served as global strategic director on McCann Worldgroup’s General Mills International brand portfolio since joining the agency in 2011.Singh will join the worldwide team of regional strategic leaders that includes Richard McCabe, regional strategy director for APAC, and Josafat Solis, regional strategy director for LatAm.

descarga (1)Agency Carlos and Dario has announced the appointment of Miguel Janover as the agency’s Digital Leader. Janover specializes in digital marketing. He was Director of Business Development for Latin America at Ybrant Digital and his experience has led him to work with major advertisers and media in the region.