Google Archives

Online Fantasy Sports Operator FanDuel gets US $275 Million in Funding

Time Warner and Google has participated in a US$275 million round of funding in startup FanDuel, led by venture-capital firm KKR and Time Warner Investments, together with Turner Sports.Existing investors Shamrock Capital, NBC Sports Ventures, Comcast Ventures, Bullpen Capital, Pentech Ventures and Piton Capital also participated.The round brings New York-based FanDuel to US$363 million raised to date.Even though FanDuel is currently not profitable, the one-day fantasy sports operator claims paid active users have grown 300% from a year ago.

Santiago Duran is the new Media Strategy Lead-Spanish LATAM at Google

Santiago Duran has been appointed by Google to be the new Media Strategy Lead-Spanish LATAM based in Mexico City. Duran tells Portada that he will

LINKAGE : Everybody Loves Hispanics, All of a Sudden

Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA

Google ventures into “virtual reality” with US $500M investment in Magic Leap

Calif.-based search and advertising giant Google and other investors are investing US $500 million dollar round in hardware and software developer Magic Leap Inc. to deliver “cinematic reality,” according to a report in Re/code. Google is said to be leading the round. Venture capital firm Andreessen Horowitz may be one of the other investors in the consortium.

Amazon ends up buying Twitch for US $970 million

Amazon has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. , for US $970 million beating Google, which was said to had been in talks to acquire the platform in July. Variety first reported news of Google’s interest in May, citing sources claiming it would acquire the streaming video game company for YouTube.

Google adds live-streaming company Twitch to its video empire

Google is about to buy game-livestreaming firm Twitch for US $1 billion. Although further terms of the deal were not disclosed, the acquisition will definitely expand Google’s video ad inventory beyond YouTube. The deal underlines the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that attracts millions of viewers and provides millionaire opportunities for advertisers.

Google adds live-streaming company Twitch to its video empire

Will LiveRail morph into Facebook’s Audience Network for Video?

Facebook has agreed to acquire the video ad seller LiveRail , to boost its’ video ad business. Financial terms of the deal were not disclosed,but TechCrunch reported that Facebook paid from US $400 million to US $500 million for LiveRail.

Will LiveRail morph into Facebook’s Audience Network for Video?

Social networking giant Facebook has agreed to acquire the video ad seller LiveRail , to boost its’ video ad business .Financial terms of the deal were not disclosed,but TechCrunch reported that Facebook paid from US $400 million to US $500 million for LiveRail.

Four things you need to know about the NewFronts right now in NYC!

As it is expressed in the almost ubiquitous AOL ad, “Is TV dead? No, It’s connected” seems to be the spirit of the 2014 Digital Newfronts taking place in New York City this week. The four most striking news and trends from the 2014 Newfronts as seen by Portada’s editorial team.

Yahoo properties rank as 2nd largest reached by Smartphone in the U.S.

According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.

Facebook’s Oculus buy reflects Zuckerberg’s plans for virtual reality

Facebook has purchased Oculus VR, maker of the Oculus Rift virtual reality headset, for around US $2 billion in cash and stock, according to TechCrunch.

Facebook’s Oculus buy reflects Zuckerberg’s plans for virtual reality

Facebook has purchased Oculus VR, maker of the Oculus Rift virtual reality headset, for around US $2 billion in cash and stock, according to TechCrunch.

Google and Viacom settle 7-year copyright battle

Google has settled an US $1 bn copyright lawsuit that Viacom filed in 2007, accusing the internet giant of posting its programs on YouTube without its permission.

Google and Viacom settle 7-year copyright battle

Google has settled an US $1 bn copyright lawsuit that Viacom filed in 2007, accusing the internet giant of posting its programs on YouTube without its permission.

In pursuit of revenue, Google brings mobile retargeting with brand data

According to Adage, Google is bringing a new kind of ad targeting to advertisers that aims to improve on the old tracking cookie and will attract advertisers’ dollars.

Android steals the show in Latin America

Android appears to be leading the operating system (OS) battle in Latin America according to eMarketer.

ComScore and Google partner to offer cross-screen Audience Metrics to Brands

ComScore and Google are partnering to offer an audience metric that will help brand marketers to measure campaigns across screens.

ComScore and Google partner to offer cross-screen Audience Metrics to Brands

ComScore and Google are partnering to offer an audience metric that will help brand marketers to measure campaigns across screens.

Mobile start Up Vungle gets US $17 million from Google and AOL Ventures

Mobile advertising is rapidly flourishing as indicated by the US $5 billion dollar increase in spend this year following a similar result from the previous year. Mobile ad-tech is growing along with it.