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What: According to comScore Video Metrix, 183.8 million Americans watched 48.7 billion online content videos in January . Which means that 85.1 percent of the US Internet audience viewed online video. SpotXchange captured the first position among Video Ad properties followed by AOL, Google and LiveRail. Vevo was the first YouTube channel partner followed by ZEFR and Fullscreen.
Why it matters: The race to monetize online video is raging. The leading properties and networks are capturing a rapidly growing market.

Hispanic Online VideocomScore, Inc. released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.9 billion video ads were viewed  in January by americans:

  • SpotXchange Video Ad Marketplace captured the first position with 3.5 billion ad impressions.
  • AOL, Inc. came in second with 2.9 billion ads
  •  Google Sites followed with 2.9 billion
  •  Live Rail with 2.4 billion
  •  BrightRoll Platform with 2.3 billion.

Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total US population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.

Property

Video Ads (000)

Total Ad Minutes(MM)

Frequency (Ads per viewer)

%  Reach

Total U.S. population

Total internet: Total audience

26,907,310

10,041

164.6

52.6

Spotxchange Video Ad Marketplace

3,461,166

1,113

26.9

41.5

AOL,Inc(including Adapt.tv)

2,916,947

1,316

19.0

49.6

Google Sites

2,903,087

286

27.3

34.2

Live Rail †

2,418,272

1,023

16.4

47.6

BrightRoll platform

2,298,960

1,098

14.1

52.6

TubeMogul Video Ad platform

1,825,644

587

17.3

34.0

Specific Media

1,354,872

513

9.6

45.3

Hulu

1,173,975

466

80.8

4.7

Tremor Video

36,805

418

8.5

33.8

Videology

518,542

245

7.1

23.6

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 YouTube Partner Channels by Unique Viewers

Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (49 minutes per viewer). VEVO streamed the greatest number of videos (603 million), followed by Maker Studios Inc. (535 million).

According to number of Unique viewers:

  • video music channel VEVO maintained the top position in the ranking with 36.1 million viewers
  • ZEFR reached the second spot with 31.4 million unique viewers
  •  Fullscreen followed with 26.4 million
  •  Maker Studios Inc. with 25.8 million
  • Warner Music with 22.6 million.

Property

Total Unique viewers (000)

Videos (000)

Minutes Per Viewer

VEVO @Youtube

36,088

603,240

48.8

ZEFR @Youtube

31,361

168,894

12.8

Full Screen @Youtube

26,412

376,739

40.6

Maker Studios Inc.@Youtube

25,790

534,962

63,4

Warner Music@Youtube

22,559

154,601

19.1

UMG@Youtube

19,157

71,188

10.5

Warnerbros vfp @Youtube

18,200

53,972

5.4

The Orchard @Youtube

18,029

75,590

11.3

rumblefish @Youtube

17,476

47,476

7.1

GEICO @Youtube

14,114

36,177

3.3

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in January with 157.6 million unique viewers.
  •  Facebook ranked second  with 84.9 million viewers
  •  AOL, Inc. followed with 60.6 million
  •  NDN with 51.4 million
  • Yahoo Sites with 44.9 million.

In all, nearly 48.7 billion video content views occurred during the month, with Google Sites generating the highest number at 12.6 billion, followed by Facebook with 5 billion and AOL, Inc. with 1.2 billion.

Google Sites had the highest average engagement among the top ten properties.

Property

Total Unique viewers (000)

Videos (000)

Minutes per viewer

Total internet: Total audience

183,778

48,682,572

1,155.3

Google sites

157,585

12,617,013

328.3

Facebook

84,859

4,988,919

83.5

AOL,Inc

60,590

1,225,725

61.7

NDN

51,353

573,307

73.1

Yahoo, Sites

44,897

384,092

59.1

Vimeo

41,676

203,873

31.9

Amazon Sites

38,618

185,026

22.5

Microsoft Sites

38,459

641,217

40.7

VEVO

36,805

612,936

48.5

ZEFR

31,369

168,956

12.8

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

 

 

 

 

What: Google sites led the explicit core search market in January with 13.2 billion searches.
Why it matters: Microsoft sites ranked second and Yahoo sites third, with 3.6 and 2 billion searches respectively.

google

ComScore has released its monthly comScore  Search analysis of the US search marketplace. According to the search:

 

  • Google Sites led the explicit core search market in January with 67.6 percent market share (up 0.3 percentage points).
  • Microsoft followed with 18.3 percent of search queries (up 0.1 percentage points).
  • Yahoo sites came in third with 10.4 percent of search queries conducted.
  • Ask Network was fourth and  accounted for 2.4 percent of explicit core searches.
  • AOL, Inc. came in fifth with 1.3 percent.

ComScore Explicit Core Search Share Report/January 2014 vs. December  2013:

Core Search Entity

Explicit Core Search Share (%)

Explicit Core Search Share (%)

Explicit Core Search Share (%)

Dec-13

Jan-14

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

67.3%

67.6%

0.3

Microsoft Sites

18.2%

18.3%

0.1

Yahoo Sites

10.8%

10.4%

-0.4

Ask Network

2.5%

2.4%

-0.1

AOL, Inc.

1.3%

1.3%

0.0

Source: comScore qSearch Total U.S. – Home & Work Locations.*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

 

Explicit core searches

In all, 19.6 billion explicit core searches were conducted in January:

  • Google Sites ranked first with 13.2 billion (up 7 percent).
  • Microsoft Sites ranked second with 3.6 billion searches (up 8 percent)
  •  Followed by Yahoo Sites with 2 billion (up 3 percent)
  •  Ask Network with 477 million (up 5 percent)
  • AOL, Inc. ranked fifth with 253 million (up 8 percent).

ComScore Explicit Core Search Query Report /January 2014 vs. December 2013:

Core Search Entity

Explicit Core Search Queries (MM)

Explicit Core Search Queries (MM)

Explicit Core Search Queries (MM)

Dec-13

Jan-14

Percent Change

Total Explicit Core Search

18,281

19,561

7%

Google Sites

12,299

13,220

7%

Microsoft Sites

3,327

3,587

8%

Yahoo Sites

1,969

2,025

3%

Ask Network

452

477

5%

AOL, Inc.

234

253

8%

“Powered By” Reporting

 

Further results:

In January, 69.0 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.0 percent of searches were powered by Bing.

 

 

What? According to December 2013 comscore qSearch analysis, Google sites led the search with 67.3 percent of search queries conducted.
Why it matters?Of the 18.3 billion explicit core searches conducted in December, Google Sites ranked first with 12.3 billion (up 2 percent).

ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.

US Explicit Core Search

  • Google Sites led the U.S. explicit core search market in December with 67.3 percent market share (up 0.6 percentage points)
  •  Microsoft Sites followed with 18.2 percent (up 0.1 percentage points)
  • Yahoo Sites came in third with 10.8 percent.
  • Ask Network accounted for 2.5 percent of explicit core searches
  •  Followed by AOL, Inc. with 1.3 percent.

 

Core Search Entity

Explicit Core Search Share (%)

Nov-13

Dec-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.7%

67.3%

0.6

Microsoft Sites

18.1%

18.2%

0.1

Yahoo Sites

11.2%

10.8%

-0.4

Ask Network

2.6%

2.5%

-0.1

AOL, Inc.

1.4%

1.3%

-0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
ComScore Explicit Core Search Share Report*.December 2013 vs. November 2013.Total U.S. – Home & Work Locations.Source: comScore qSearch.

 

Throughout December,18.3 billion explicit core searches were conducted .

  • Google Sites ranked first with 12.3 billion (up 2 percent).
  • Microsoft Sites ranked second with 3.3 billion searches (up 1 percent),
  •  Yahoo Sites followed with 2 billion.
  • Ask Network came in fourth with 452 million
  • and AOL, Inc. with 234 million.

 

Core Search Entity

Explicit Core Search Queries (MM)

Nov-13

Dec-13

Percent Change

Total Explicit Core Search

18,124

18,281

1%

Google Sites

12,095

12,299

2%

Microsoft Sites

3,285

3,327

1%

Yahoo Sites

2,027

1,969

-3%

Ask Network

464

452

-3%

AOL, Inc.

253

234

-7%

“Powered By” Reporting
In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.
comScore Explicit Core Search Query Report. December 2013 vs. November 2013 .Total U.S. – Home & Work Locations. Source: comScore qSearch

 

What? According to Comscore, 188.2 million Americans watched 52.4 billion online content videos in December and number of video ad views totaled 35.2 billion.
Why it matters? Google Sites, driven primarily by video viewing at YouTube.com, ranked as the first online video content property in December with 159.1 million unique viewers.

Google

 

Top 10 video content properties by unique viewers

 

  • With 159.1 million unique viewers, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the first online video content property in December.
  • Facebook ranked second with 79.1 million viewers
  • AOL, Inc. followed with 76.2 million
  • Yahoo sites with 53.5 million
  • NDN came in fifth with 49.4 million.

52.4 billion video content views occurred during the month, with:

  • Google Sites generating the highest number at 13.4 billion
  • Followed by Facebook with 3.7 billion
  • AOL, Inc. with 1.4 billion.

In all, Google Sites had the highest average engagement among the top ten properties.

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,249

52,374,583

1,164.5

Google Sites

159,090

13,384,434

356.7

Facebook**

79,105

3,749,940

50.1

AOL, Inc.

76,178

1,414,138

60.4

Yahoo Sites

53,499

392,542

47.8

NDN

49,388

530,275

71.2

Amazon Sites

44,626

215,795

17.1

VEVO

39,424

632,788

51.0

Microsoft Sites

36,662

609,765

36.9

Vimeo

32,932

142,426

32.3

Turner Digital

29,008

221,105

39.0

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.December 2013
Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
**Facebook’s December 2013 online video viewership, particularly the number of video views, is substantially higher than prior months due to both organic and inorganic factors. The largest (and inorganic) source of increase is the recent inclusion, following a technical validation effort, of a significant volume of short (typically 6-second) Vine videos that have been uploaded to Facebook. The other, and currently less significant, factor is the limited roll-out in December of auto-play videos in the Facebook News Feed.

 

Top 10 video ad properties by video ads viewed

Nearly 35.2 billion video ads were viewed in December by Americans:

  • AOL, Inc. sustained the first position with 4.3 billion ad impressions.
  • LiveRail.com came in second with 3.6 billion ads
  • Google Sites followed with 3.6 billion
  • SpotXchange Video Ad Marketplace with 2.9 billion
  • TubeMogul Video Ad Platform came in sixth with 2.5 billion.

Time spent watching video ads totaled 13.2 billion minutes, with:

  • AOL, Inc. delivering the highest duration of video ads at nearly 1.9 billion minutes.
  • Hulu delivered the highest frequency of video ads to its viewers with an average of 82.

Video ads reached 55.6 percent of the total US population an average of 204 times during the month.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

35,235,361

13,235

204.1

55.6

AOL, Inc. (including Adap.tv)

4,326,305

1,850

26.9

51.9

LiveRail.com†

3,566,607

1,506

23.4

49.2

Google Sites

3,564,204

353

32.3

35.6

SpotXchange Video Ad Marketplace†

2,895,520

975

24.5

38.0

TubeMogul Video Ad Platform†

2,467,934

802

21.3

37.3

BrightRoll Platform**†

2,451,140

1,148

14.8

53.3

Specific Media**

2,185,660

859

13.8

51.2

Hulu

1,388,482

551

82.3

5.4

Tremor Video**

1,209,948

537

11.7

33.3

Videology†

991,078

445

10.5

30.4

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.December 2013
Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metri*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

 

Top 10 YouTube Partner Channels by Unique Viewers

According to December 2013 YouTube partner data :

  • Video music channel VEVO sustained the top position in the ranking with 38.5 million viewers
  • Fullscreen held onto the second spot with 27.3 million unique viewers
  • ZEFR followed with 26.6 million
  • Maker Studios Inc. with 24.7 million
  • and Warner Music came in last with 22.7 million.

Maker Studios Inc. proved the highest engagement (72 minutes per viewer), followed by VEVO (51 minutes per viewer). VEVO streamed the greatest number of videos (622 million), followed by Maker Studios Inc. (523 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

38,460

622,057

51.1

Fullscreen @ YouTube

27,346

358,267

40.9

ZEFR @ YouTube

26,598

143,042

14.9

Maker Studios Inc. @ YouTube

24,726

522,869

72.2

Warner Music @ YouTube

22,672

151,209

19.1

warnerbros vfp @ YouTube

20,032

61,301

5.3

The Orchard @ YouTube

18,987

78,701

11.8

google @ YouTube

17,965

47,075

4.6

rumblefish @ YouTube

17,396

45,932

7.4

UMG @ YouTube

16,295

66,580

11.0

Other notable findings from December 2013 include:

  • 86.9 percent of the US Internet audience viewed online video.
  • The duration of the average online content video was 4.2 minutes.
  • The average online video ad was 0.4 minutes.
  • Video ads accounted for 40.2 percent of all videos viewed and 5.7 percent of all minutes spent viewing video online.

 

What? Google sites,driven by video viewing at YouTube.com, ranked first as online video content property.AOL, Inc. came in second.
Why it matters?comScore Video Metrix data showed that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

According to comScore Video Metrix service  189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven by video viewing at YouTube.com, ranked first as online video content property in November with 163.5 million unique viewers.
  • AOL, Inc. ranked second with 73 million viewers.
  •  Facebook followed with 66.2 million
  • NDN with 51 million
  •  Yahoo Sites with 45.8 million.

In total,  47.1 billion video content views occurred during the month with:

  • Google Sites generating the highest number at 14.7 billion
  •  AOL, Inc. followed with 1.3 billion
  •  Facebook with 1.2 billion.

Google Sites had the highest  engagement among the top ten properties.

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

189,178

47,148,046

1,177.3

Google Sites

163,504

14,737,686

387.9

AOL, Inc.

73,022

1,339,830

70.2

Facebook

66,194

1,233,234

28.1

NDN

51,039

576,699

78.0

Yahoo Sites

45,833

343,751

62.0

VEVO

43,696

649,705

47.8

Amazon Sites

42,204

182,511

19.6

Microsoft Sites

40,264

653,773

41.1

Vimeo

35,087

132,145

29.1

Turner Digital

30,616

248,230

39.2

Source: comScore Video Metrix.Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.November 2013.Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.8 billion video ads were viewed by americans in November:

  • AOL, Inc. maintained  the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  •  LiveRail.com followed with 3.1 billion,
  • BrightRoll Platform with 2.7 billion
  •  SpotXchange Video Ad Marketplace with 2.4 billion.

Time spent watching video ads totaled 10.2 billion minutes.AOL, Inc. delivered the highest duration of video ads at 1.8 billion minutes. Video ads reached 55.8 percent of the total US population an average of 155 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 89.

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

26,757,722

10,234

154.6

55.8

AOL, Inc. (including Adap.tv)

3,999,297

1,815

24.7

52.2

Google Sites

3,643,330

365

31.7

37.0

LIVERAIL.COM†

3,054,165

1,287

19.0

51.8

BrightRoll Platform**†

2,683,286

1,268

15.9

54.4

SpotXchange Video Ad Marketplace†

2,377,879

804

18.9

40.7

Specific Media**

2,179,024

882

13.7

51.3

TubeMogul Video Ad Platform†

2,094,286

642

17.5

38.5

Hulu

1,419,197

572

88.7

5.2

Tremor Video**

1,133,362

526

10.8

33.7

Videology†

784,752

354

8.4

30.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Top 10 YouTube Partner Channels by Unique Viewers

November 2013 Youtube partner data revealed that:

  • video music channel VEVO maintained the first position in the ranking with 42.6 million viewers.
  • Fullscreen ranked #2 spot with 30.5 million unique viewers
  • Maker Studios Inc. folowed  with 27.4 million
  • Warner Music with 25.3 million
  • ZEFR with 23.4 million.

Maker Studios Inc. demonstrated the highest engagement (71 minutes per viewer) among Youtube partners, followed by VEVO (48 minutes per viewer). VEVO streamed the highest  number of videos (639 million), followed by Maker Studios Inc. (527 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

42,621

638,583

48.0

Fullscreen @ YouTube

30,509

354,729

37.7

Maker Studios Inc. @ YouTube

27,384

526,502

71.4

Warner Music @ YouTube

25,273

157,061

18.5

ZEFR @ YouTube

23,371

112,745

13.3

warnerbros vfp @ YouTube

20,824

64,893

5.4

The Orchard @ YouTube

19,874

82,318

11.4

rumblefish @ YouTube

18,517

47,816

6.9

UMG @ YouTube

18,102

68,245

10.4

Disney Online @ YouTube

15,913

65,344

5.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Other findings from November 2013 include:

  • 87.1 percent of the US Internet audience viewed online video.
  •  duration of the average online content video was 4.7 minutes
  • average online video ad was 0.4 minutes.
  • Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.