Gonzalo Ricca


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Violeta Croce has started a new position as Marketing Latin America Region at Equinix. Previously, Croce was Head of Marketing Latin America | Asia Pacific & Middle East at Kony, Inc.







Teads is expanding its’ Latin American team and has appointed Eugenio Garcia-Perate as the regional CPG director of Teads’ Latin American.



Garcia-Perate is an experienced marketer, with more than 30 years of experience in digital media, advertising, and communications. Based in Miami, he will be responsible for expanding Teads’ relationships with the consumer market in Latin America.





Tanya De Poli has been officially appointed as General Manager of Ogilvy Miami, the Ogilvy Mexico & Miami cluster office.Tanya has a degree in Communications from New York University and began her career at Ogilvy Miami 5 years ago, where she managed the American Express account for Latin America and the Caribbean. She has led growth in new businesses such as the Red Stripe account, a beer of the Heineken Group and was instrumental in the acquisition of ASSIST-CARD, a global travel assistance company for the Ogilvy Mexico & Miami cluster.




Mineral water company SodaStream is expanding to Argentina and has appointed Javier Calandrelli Country Brand Manager. Calandrelli will lead SodaStream marketing and communication strategy and work directly with the CEOs of the company globally.





Diego Marchese is the new Chief Finance Officer of Grupo DDB Latina.He will be responsible for improving the financial performance of the network operations in Latin America, Spain and United States.





APAP(Asociación Peruana de Agencias de Publicidad) board of directors announced that Juan Carlos Collado will be the new Executive Director. The executive has more than 25 years of experience in the industry working for clients such as Gloria, Cafetal, D’Onofrio, Pilsen Trujillo and Pilsen Callao.



Don has announced the return of Gonzalo Ricca to the agency as the new CCO. Ricca will wor along Gabriel Huici, General Creative Director. Ricca has almost 20 years of experience. He went through Grey and McCann Argentine subsidiaries; Ogilvy, DM9DDB and J. Walter Thompson Brazil.





Liberty Global plc (“Liberty Global” or the “Company”), the global TV and broadband company, announced that Balan Nair, currently Chief Technology & Innovation Officer for Liberty Global, will assume the position of President and CEO of its Latin American and Caribbean operation once the split-off from Liberty Global occurs, which is expected around the end of the year.Mr. Nair brings to his new role nearly 25 years of experience in the telecommunications, internet, cable and media industries.



Effective immediately, Matthew Kates has assumed his role as PrizeLogic’s new Chief Marketing Officer. Kates joins the team on the heels of the company’s sixth consecutive recognition as one of the Inc. 5000 fastest growing companies, as well as the announcement of the company’s recent achievement of the coveted ISO 27001 information security certification. He brings aboard more than 20 years’ experience ranging from promotions and loyalty marketing, and brand management to corporate marketing and growth strategy. PrizeLogic’s team of more than 175 professionals now executes more than 1,000 campaigns annually for an expansive client roster including some of the most recognized Fortune 100 brands in the world like Pepsi, MillerCoors, Subway and Disney.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Gonzalo Ricca – DM9DDB ::: Cuba Ventures Corp. – Mr. Alfredo Manresa Ruiz, Mr. Walfrido Sebastian Quiñones Bencomo ::: NEORIS – Ruben Marcelo Gargallone  :::

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descarga (3)Gonzalo Ricca is the new creative director of agency DM9DDB. Ricca worked for Ratto BBDO, DDB Chile and Argentine subsidiaries of Ogilvy, McCann Erickson, Grey and DON. In Brazil, he worked at Ogilvy & Mather. In this new position, he will team up with Paulo Coelho, executive creative director.

3YvWHWaQ_400x400Cuba Ventures Corp. has  announced that Mr. Alfredo Manresa Ruiz and Mr. Walfrido Sebastian Quiñones Bencomo have agreed to join the Company’s Cuba Investment Advisory Board. These two advisors bring over 50 years of combined experience working in Cuba and will work with management to expand the Company’s current online travel and marketing business, Travelucion Media, as well as evaluate other business opportunities going forward in Cuba.



0dd79f1Alfredo Manresa Ruiz is a Spanish national and seasoned banking professional and manager. Alfredo worked for Spain’s CAM Bank and was the founding manager of CAM Bank in Havana, Cuba.





AAEAAQAAAAAAAALBAAAAJDRhODlkOTExLTRiYmQtNDYwYS1iN2E3LTlmMmQ2OTUzMjY1ZAWalfrido Sebastian Quiñones Bencomo is a Cuban citizen and licensed Cuban attorney who graduated with honors from the University of Moscow, Russia. Walfrido was the corporate legal counsel for Steve Marshall, President of Travelucion Media now a wholly owned subsidiary of Cuba Ventures, throughout Steve’s 11 years in Cuba.




descarga (2)NEORIS has appointed Ruben Marcelo Gargallone  as the new director for Argentina. NEORIS is one of the leading technology partners of Spain General State Administration. The company launched its Public Sector business unit in Argentina around 2015. Gargallone will lead the unit to further strengthen global relationship with SAP in the country.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Roberto Ricossa-Aruba Networks ::: Jonathan Halvorson – General Motors ::: Hernán Rodas,Mauricio Alfaro – Circulo de Creativos Paraguay ::: Santiago Cortés – Geometry Global Peru::: Gonzalo Ricca – Ogilvy Brasil  ::: William Harvey – VCCP  ::: Romina Perrone – 361 Argentina :::

Click here for previous Latam Changing Places editions

Roberto RicossaRoberto Ricossa was recently appointed as Managing Director – LATAM at Aruba Networks,a Sunnyvale, CA based network communications company. Ricossa previously worked as Worldwide Inside Sales Leader at Avaya.

Jonathan-HalvorsonJonathan Halvorson has joined General Motors as director of global media strategy and branded entertainment. He was most recently global client director at Starcom MediaVest. Halvorson replaces Jaime del Valle Sansierra who left in late-2014.


descargaHernán Rodas and Mauricio Alfaro are the new “Circulo de Creativos Paraguay” directors. Rodas and Alfaro were appointed president and vice president respectively,  until the end of 2016.

Prior to this appointment, Rodas was director of  Círculo de Creativos del Paraguay from 2013 to 2014, along with Oscar Vera.

Alfaro, current CEO of Lowe G Paraguay, worked as account director at Ojo de Pez for 4 years and then in 2012, he was appointed CEO at EMOTICOM.

SANTIAGO CORTESAfter leading projects for The Coca-Cola Company at Ogilvy Tokyo, Santiago Cortés returns to Latin America to lead the team of Geometry Global Peru. In this new role, he will be lead the entire team of the agency. Prior to this appointment, he worked at Ogilvy & Mather Colombia since 2006, as account director for Coca-Cola LATAM and in 2011, he was relocated in Ogilvy New York to lead the US Hispanic business of Coca-Cola.

riccaGonzalo Ricca is the new creative director of the San Pablo’s office of Ogilvy Brasil, after serving as Chief Creative Director at Don Buenos Aires for more than three years .He will be part of the team led by Aricio Fortes, creative vice president of the agency.



williamWilliam Harvey has joined VCCP as innovation lead. Based in London, his mission will be to bring emerging technologies to all customers and employees of VCCP. With this, he will seek to encourage the development of solutions that connect creativity and technology. He will also be the spokesman for VCCP at international level regarding innovation.

B_0oKr5XEAAbMZERomina Perrone has joined 361 Argentina to lead the planning team. Perrone began his professional career in the strategic planning team at Grey Buenos Aires. She also served as senior strategic planner at JWT Argentina, where he worked for brands like Ilolay, BERROCA, Halls, among others.