A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.


American Express Global Business Travel (GBT) signed an agreement to acquire SMT, a travel management company (TMC) based in Finland and a subsidiary of Finnair. SMT has been an important partner within the GBT network for the past 27 years. When the transaction is completed later this year, the company and its staff will formally join the GBT family.

Airlines for America (A4A) released its summer 2016 air travel forecast, which projects passenger volumes. Approximately 231.1 million passengers (2.51 million per day) are expected to fly in scheduled service on U.S. airlines from June 1 – Aug. 31 compared to 222.3 million passengers over the same time period in 2015: a 95,500 passengers-per-day increase. This includes 30.5 million travelers (331,000 per day) on international flights. To accommodate the record volumes, airlines will be offering 2.78 million seats per day to meet demand, which equates to an increase of 109,400 seats year-over-year.

Amadeus published its report Shaping the Future of Luxury Travel, which revealed how global consumers are increasingly spending their disposable income on experiences rather than material goods as well as opportunities that the luxury travel market will face over the next decade. Some key findings from the report include:

  • That North America and Western Europe account for 64% of global outbound luxury trips, despite only making up 18% of the world’s population.
  • That a human desire for more rewarding experiences provides an essential catalyst to evolve and improve travel industry quality and service standards
  • That a hierarchy of luxury travel needs must be identified, ranging from 5-star quality and service standards to exclusive VIP privacy and security

The report was developed with data from Tourism Economics and with dozens of expert interviews with global luxury travel experts across specialist travel concierge agencies, airlines, hoteliers as well as intermediary suppliers through Connections, a global networking event organizer for luxury travel providers.

The Travel Marketing Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel, is going to bring together all the big players in travel marketing from the Americas, including Volaris, Grupo Posadas, Best Western, Royal Caribbean, Hyatt, Sojern and many more. Get your early bird tix!


GOL Linhas Aereas Inteligentes, the largest low-cost and best-fare airline in Latin America, showed a decrease in its preliminary numbers regarding air traffic for April 2016, as well as the accumulated traffic for 2016. The number of departures and seats in the total system decreased by 21.9% and 11.5%, in the month and year-to-date, respectively.

InterContinental Hotels Group signed two new-build properties in Peru: one in Lima, the country’s capital city, and a second in Piura, a strategic business center in the northern part of the country. Both properties are expected to open in 2019 and will be developed through a joint-venture between Grupo Centenario and Grupo Agrisal.

Expedia and Amadeus IT Group announced a new global, long-term agreement that enables Expedia to offer air, car, rail, cruise, and hotel products through the Amadeus global distribution system, and adds Orbitz Worldwide brands in addition to the Expedia, Hotwire, Travelocity, Wotif Group, Expedia Affiliate Network and Egencia brands covered by the previous agreement.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • GM

cAj9N0Z0_400x400General Motors India has rolled out the first unit of its hatchback Beat, meant for export to Argentina, making the Latin American nation sixth major export market for the model.The first shipment will leave for Argentina next month. The company aims to export a total of 50,000 units of the model this year, over two-fold increase from last year.The new export market is a testimony to the company’s commitment to providing the highest quality standards to global customers.GM India already exports the left-hand drive Beat to countries like Mexico, Chile, Peru, Central American and Caribbean Countries (CAC), Uruguay and now Argentina.

  • Iberia

descargaSpanish airline Iberia will christen one of its newest planes “Puerto Rico” to celebrate this month’s resumption of direct flights from Madrid to San Juan.The return to the island coincides with the 70th anniversary of the launch of Iberia’s service between Europe and Latin America.The government of Puerto Rico has estimated that Iberia’s return will contribute roughly US$21 million a year to the island’s battered economy.

  • Aeropostale

descarga (5)Clothing and accessories retail chain Aeropostale Inc. has filed for Chapter 11 bankruptcy protection.The company says it plans to use US$160 million as “debtor in possession” loans to keep the business operating as it wends its way through the bankruptcy process.Aeropostale US 14 stores are part of a more than 700-store chain in the U.S., Canada and Puerto Rico. Licensees operate another 300 Aéropostale locations in the Middle East, Asia, Europe, and Latin America. The bankruptcy filing makes no mention of closing stories or firing employees.The filing follows a 2015 that was not kind to the retailer.Net sales for fiscal 2015 decreased 18 percent to US$1.507 billion, from US$1.839 billion in 2014. The company reported a net loss for fiscal 2015 of US$136.9 million.

  • GOL

descarga (4)GOL Linhas Aéreas Inteligentes S.A., a low-cost airline in Latin America, has announced the final phase of the comprehensive restructuring plan begun in mid-2015. This phase includes the restructuring of up to US$780mm of unsecured bonds issued in the international capital markets. GOL’s USD unsecured bondholders now have the opportunity to exchange their securities for new secured bonds at a premium to their current market value. The USD unsecured bonds are the last major group to be approached in GOL’s comprehensive financial restructuring.On May 3, 2016, GOL began the final component of its restructuring plan. This component, which is the restructuring of US$780 million of its outstanding USD bonds, is an important transaction for the Company. Furthermore, GOL reached an agreement with Smiles in which GOL will be able to make advance ticket sales, subject to the level of cash benefits generated by its restructuring, including the results of the Exchange Offer.

  • Nickelodeon Hotels & Resorts Punta Cana

bbbbRCI® welcomes Nickelodeon Hotels & Resorts Punta Cana, part of Karisma Hotel & Resorts, to its network of affiliated resorts. The entertainment property, which opens this month, is a five-star experiential resort designed to provide guests of all ages with luxury vacations that are anything but serious. At Nickelodeon Hotels & Resorts Punta Cana, RCI members can experience a family vacation without sacrificing luxury and relaxation. At the resort, RCI® subscribing members will be transported to the land of Nickelodeon filled with characters, themed adventures and plenty of chances to get ‘slimed.’ The heart of the resort is the Nickelodeon Village, where vacationers can explore the Aqua Nick™ Playground. The kids can also meet their favorite Nickelodeon.