A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-961-9516 or e-mail him at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
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  • GoDaddy

0gC-X35o_400x400GoDaddy has tapped MEC as its first global media planning and buying agency of record, expanding the shop’s existing scope of work from India and the U.K. Interpublic’s Initiative has handled brand media strategy, video investment and analytics duties for GoDaddy since the beginning of the year. MEC is handling all of Initiative’s prior duties, along with media planning and buying and data strategy across all of GoDaddy’s global markets. The shop’s New York office is leading the account, with support from its San Francisco team.GoDaddy spent an estimated US$24.7 million on measured media in the U.S. last year, according to Kantar Media. The Scottsdale, Arizona-headquartered company, which has more than 13 million customers in 37 countries, has locations in the U.S., Australia, Brazil, Canada, India, Mexico, Singapore, The Netherlands and the U.K.


c0e9282fd1bfb0ad8aeb91122d8a8797_400x400LLORENTE & CUENCA, a public affairs and reputation management firm in Spain, Portugal and Latin America, announced the acquisition of 70 percent of U.S. firm EDF Communications (EDF), based in Miami.With this agreement, EDF will be integrated into LLORENTE & CUENCA’s Miami operations, which will now have 12 employees. EDF is also present in Mexico, Colombia, Argentina, Chile, Brazil and Costa Rica. Those employees will be integrated into the LLORENTE & CUENCA operations in their respective countries.This acquisition is the first one in the U.S. The Miami office will have a team of 12 consultants and boast a client portfolio that includes several prestigious U.S. multinational companies operating in Latin America.

  • Wonderful Pistachios

GNAdIOhn_400x400Havas FORMULATIN has been selected as Hispanic Public Relations Agency of Record (AOR) by Wonderful Pistachios, the world’s largest vertically integrated pistachio and almond grower and processor. Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.The partnership marks the first time the brand works with an agency as AOR for their Hispanic outreach. Havas FORMULATIN’s current roaster of brand partners includes Nestle, Ecuador Ministry of Tourism, el Jimador and Herradura tequila, Mi Pueblo Food Center, among others.  The account will be led out of the agency’s New York office.

  • Denny’s

k2yLFLnV_400x400Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.Denny’s Reindeer vs. Camels Social Media Series, which can be viewed via Facebook/DennysLatino page, aims to bring people together during the holidays by adding comedy to the clash of two classic worlds that stems from a strong and unique Hispanic insight. The mini-series features eight animated episodes, with the first installment released on Nov. 30. The series will continue through the holidays with a surprising finale guests won’t want to miss.The agency behind the effort is Casanova Pendrill.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 18 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • GoDaddy

eH9oma1K_400x400Internet domain registrar and web hosting company GoDaddy known for its Super Bowl ads, has tapped Initiative, as its media buying agency of record. IPG Mediabrands will handle brand media strategy, video and analytics duties. Initiative’s team will be based in the agency’s Los Angeles office.Go Daddy spent US $23 million in 2014, topping its US$21.4 million figure for 2013, during the first nine months of 2014, according to Kantar Media.The company has 12 million customers worldwide and over 58 million domain names under management.

  • Haribo Gold-Bears

descarga (1)Publicis Groupe’s Spark has been selected to help Haribo raise its brand awareness and sales in the U.S. after a review process with five other agencies. Spark is responsible for all traditional, digital buying and planning for Haribo of America, Inc. The portfolio includes Gold-Bears and new Sour Gold-Bears, as well as Happy-Cola, Peaches, Twin Cherries, Raspberries, Sour S’Ghetti, and Smurfs. Haribo spent US$32 million on U.S. advertising in 2013, according to AdViews. Haribo is expected to maintain its famous slogan “Kids and grown-ups love it so, the happy world of Haribo” that is used on all TV advertising. No changes are anticipated in the brand’s positioning.

  • SC Johnson

descarga (3)SC Johnson has awarded Omnicom Media Group’s PHD its global communications planning duties.The planning assignment covers approximately US$300 million in brand expenditures and will be managed out of PHD’s Chicago office. The client is based in nearby Racine, Wisconsin.The company spends an estimated US$1 billion on measured media worldwide.The selection came after a review in which the buying incumbent, GroupM’s Maxus, also participated. Maxus will continue to handle buying. SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  • Verizon 

RBkofzQA_reasonably_smallVerizon has named Wieden + Kennedy to handle creative and brand strategy. Mcgarrybowen will remain the agency of record for its wireless business and McCann will continue as agency of record for its Fios broadband service business. Verizon is a massive advertiser, spending US$2.4 billion in 2013.

  • La Bodega Internacional

descarga (2)Hispanic-owned La Bodega Internacional, a handcrafted company based in Atlanta, has announced the launch of J.R. Revelry™, a new, 90 proof bourbon with a unique, smooth taste for new and existing craft whiskey specialists.The taste features a fresh fruit flavor, with a hint of baking spices. The finish features more spices and fresh oak, with a hint of smoke.J.R. Revelry™ was created by Jesus Ricardo, “Rick” Tapia, as a result of his passion for American Whiskey, bringing his spirits expertise and Latino heritage to this new brand. The name J.R. Revelry comes from Rick’s initials, J.R., and the Revelry comes from the atmosphere of celebration that this whiskey should engender.J.R. Revelry is the first bourbon whiskey created and owned by LBI, the first Hispanic American-owned Distilled Spirits Beverage Company and certified MBE (Minority Business Enterprise).From the bottle, to the bourbon inside it, to the label, J.R. Revelry™ is an All-American (100% Made in the U.S. – Certified) craft bourbon whiskey that is debuting in 2015.J.R. Revelry is available in New York, at a suggested retail price of $34.99 per 750 ml bottle.

  • Shell

CVAqugI6_400x400Digital agency Possible, part of WPP, has been selected as a global digital agency for the energy company Shell. The selection, effective immediately, came after a pitch that included four other competing agencies. Initially, Possible will focus on the company’s corporate branding. In the U.S. Shell spent US$52 million on display advertising in 2013 and US$28 million for the first nine months of 2014, according to Kantar. In December, the company’s website had over 309,000 unique visitors in the U.S. and 1.2 million page views, which was up 82% year over year, according to Millward Brown Digital. The account will be led out of Possible’s London office. The agency’s first work will be unveiled early this year.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • JC Penney

descarga (9)JC Penney has awarded national newspaper buying to Minneapolis based media placement firm Novus Media starting February 15, 2015, Portada has learned. Torrance, CA based ACG Communications had handled national newspaper buys for JC Penney for many years. OMD is JC Penney’s media buying firm for all other media.

  • U.S. Cellular

descarga (3)U.S. Cellular came up with the idea to have ABC’s ‘Shark Tank’ auditions in smaller markets and so, has created a campaign around it titled, “Shark Tank Meets Main Street,” The New York Times reports. Two commercials featuring audition footage will be shown during the Sept. 26 season premiere. There will also be an online video element. The campaign has been created by  Starcom MediaVest Group’s LiquidThread.The promotion will enable the mobile company to focus on markets where it can target small business customers.

  • Gatorade

Screen-Shot-2014-09-18-at-11_opt-665x385Gatorade has released a 90-second commercial salute to New York Yankees superstar Derek Jeter.The commercial shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra’s “My Way.”The 90-second “My Way” spot  will air on TV for the first time Saturday on the YES Network and Fox.Gatorade will follow that with a full-page print ad, which Carter said was written by Jeter himself, in the New York Daily News and Sports Illustrated on Sept. 28-29. Besides the ad campaign, Gatorade will outfit the Yankees dugout with customized cups, coolers and towels featuring Jeter’s No. 2 in place of the Gatorade “G” during a game on Sept. 22.Jeter was also honored by Nike’s Jordan Brand in a 90-second spot from Wieden + Kennedy in July. https://www.youtube.com/watch?v=xfgS1lvqX8I

  • Disaronno Liquor

descarga (4)The 500-year old liquor brand Disaronno’s parent company Illva Saronno is refreshing the brand with “The Disaronno – Be Originale,” new global campaign under its new advertising and branding agency the Burns Group. Assembly is the media agency. The campaign centers around a new signature cocktail “Disaronno Sour” that highlights the liquor as a mixed drink best shaken. This cocktail is featured in print and out-of-home ads that show a bartender mixing the drink. The ad was shot in Madrid. The campaign is also debuting :20 and :15-second spots airing in the U.S. and key global markets. These ads will air on ESPN2, NBC, VH1, SPIKE, BET, and WGN, among others.

  • GoDaddy

descarga (5)GoDaddy is kicking off its fall campaign during “Monday Night Football” on ESPN, with another spot airing on cable. The commercials, “Stick It” and “Related,” are part of GoDaddy’s most recent attempt to resonate with small business owners.The new ads are based on real small business owners, both women.Produced by its new agency, Barton F. Graf 9000, New York, the two spots use humor to shed light on the tough realities of starting a business. Related StoriesThe campaign’s rollout also includes online and print advertising and social media. As part of the new effort, GoDaddy is increasing its ad spend, though Ms. Rechterman declined to offer specifics. http://bcove.me/0vgx6407

  • Colgate-Palmolive

HazLaU_HeaderIn celebration of Hispanic Heritage Month, Colgate-Palmolive has partnered with the Hispanic Heritage Foundation (HHF) to kick- off of the company’s annual Haz la U™ educational grant program. Now in its sixth year, the Haz la U™ program will partner with the HHF’s Youth Awards program and its community service “track,” which focuses on high school seniors dedicated to helping their communities while maintaining a 3.5 GPA or higher, to award US $45,000 in grants to 30 students.Beginning today through October 31, students can apply for the community service “track” via www.hhfawards.hispanicheritage.org. Thirty high school students will be selected by the Hispanic Heritage Foundation to receive US $1,500 educational grants from Colgate-Palmolive to help pay for higher education.

  • CHEST, Sunovion Pharmaceuticals Inc.

descarga (6)The CHEST Foundation, the foundation of the American College of Chest Physicians (CHEST), with support from Sunovion Pharmaceuticals Inc., has created the “Tome Un Respiro” Spanish-language campaign to raise awareness among Hispanics in the U.S. about the prevalence, treatment options, and disease management of chronic obstructive pulmonary disease (COPD). This COPD awareness campaign offers Spanish-language materials, information, and resources that can be accessed at CHESTnet.org/TomeUnRespiro.

  • Miller Lite

descarga (7)Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste. Casanova Pendrill handled the US Hispanic Market responsibilities prior to the transfer.TBWA is Miller Lite’s third creative agency since 2012. CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

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