Gloriana López-Lay


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Martín Seijas – Global Mind Argentina ::: Álvaro Yermoli y Rodrigo Díaz – Kepel & Mata ::: Delfina Flores – WebAir Interactive México ::: Karin Beovic – Grupo Consultores Chile ::: Alejandro Donzis – uosolutions ::: Álvaro Galvis – TBWAColombia ::: Gloriana López – Lay – Del Campo Saatchi & Saatchi en Buenos Aires :::

martín seijas-Martín Seijas has joined Global Mind Argentina as Strategic Planning director. He will be responsible for strengthening customer services and consolidating a 360° view of the creative area. Seijas has served as account Managing Director at Havas Buenos Aires and has a 17-year experience career in the advertising industry. In this new role, he will able to implement his experience with multinational agencies like Del Campo Nazca Saatchi & Saatchi, Euro RSCG, Grey Worldwide and Havas WorldWide Buenos Aires.

yermoli y diaz-Alvaro Yermoli and Rodrigo Diaz have been appointed General Creative Directors at Kepel & Mata; the former will work for the US office while the latter for Buenos Aires headquarters.

They both count at least with three years’ experience working as creative director of the agency and handling various accounts such as: Budweiser, Arcor, Clarín, Topper and YPF among others. In US headquarters, Yermoli will be responsible for Volkswagen account creativity regionally as well as Univision account, among other projects; Rodrigo Diaz will be responsible for all Buenos Aires Office customers.

delfina flores-Delfina Flores has taken over the Executive Management of WebAr Interactive Mexico, after having made ​​a commitment to lead the agency’s operation in the country. Flores will continue handling her agency CRM and Pipol SA, which she will operate from WebAr Interactive offices.

KarinBeovic-Karin Beovic has joined Grupo Consultores Chile as country manager. He will report directly to Cesar Padilla, CEO of Grupo Consultores Argentina and Chile. Due to the company growth in Latin America,  Beovic’s incorporation is aimed to increase work capacity and expertise in the local market.

uosolutions-UOSolutions has opened new offices in New York City that will be in charge of Alejandro Donzis, company partner and Regional Director for North America. In 2013, digital production company UOSolutions, led by Alan Ley, expanded its operations to Miami.

alvaro galvis-TBWA Colombia has announced the appointment of Alvaro Galvis as the new Planning Director. Galvis worked with various brands such as Avianca, Tecnoquimicas, Nokia, Danone, Bancolombia, ETB, Alqueria, Syngenta or Panasonic, and others.

gloriana lopez-lay-Saatchi & Saatchi has announced the appointment of Gloriana López-Lay as president of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. A 20 years industry executive, she will be responsible for the company’s creative center. López-Lay was Vice-president in the International Accounts office at Grey Advertising, where he managed the global business of Pantene. She has recently created an agency of its own and held executive roles at Wing Latino (WPP) in the United States and Grey Advertising in Mexico and Puerto Rico.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Raul Galofre – Plumaz ::: Saatchi & Saatchi-Gloriana López-LayMarcello Coltro – Cisneros Media ::: Jon Hamm – Geometry Global ::: Aline Moda e Isabella Mulholland – J- Walter Thompson Brasil ::: Santiago Maíz – Y&R Argentina ::: Sophie Schonburg – Pereira & O’Dell Brasil ::: Eric Shear – NSB United States :::

Raul Galofre is Founder at Plumaz, a web-based content generation and knowledge sharing platform for consumers and enterprises. Previously Galofre worked at U.S. Media Consulting.

121538eSaatchi & Saatchi has announced the appointment of Gloriana López-Lay as Chairman of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. López-Lay,  an industry executive with more than 20 years of experience. Lay has recently served as vice president in the International Accounts office of Grey Advertising, where he managed Pantene global business, valued at US $3 million. During this period, she founded an agency itself and was a pioneer in international customer management with multiple brands and global models of processes and scales of compensation. She also held executive positions at Wing Latino (WPP) in USA and Grey Advertising in Mexico and Puerto Rico. She will fill Founder of the agency Pablo del Campo vacancy following his appointment as Global Executive Creative Director of Saatchi & Saatchi.

marcello coltro-Cisneros Media has announced the appointment of Marcello Coltro as Executive Vice President of Content Distribution.  Based out of the corporate headquarters in Miami, Coltro will oversee the company’s Pay-TV and Content Distribution units and report directly to Cisneros Media President Jonathan Blum.Prior to joining Cisneros Media, Coltro held key leadership positions in a number of media companies, including MGM Networks Latin America.  Earlier in his 20-year career, he worked for Country Music Television (CMT), TVA Brasil and DIRECTV Brasil.  In addition to earning a Bachelor of Communications degree, Coltro holds an executive MBA from Vanderbilt/USP, and enjoyed an academic career for over six years, teaching Strategic Marketing at the business school Escola Superior de Propaganda e Marketing in Brazil.

Jon Hamm-Geometry Global has appointed Jon Hamm as global chief creative officer in a newly created role for the firm. Hamm joins from Momentum Worldwide where he served as global chief creative and innovation officer after IPG/Momentum bought his agency Greenroom Digital in 2008.He will report to CEO Steve Harding.

Moda y Mulholland-J. Walter Thompson Brazil has announced the appointment of Aline Moda and Isabella Mulholland as new executive directors. Prior to the appointment, they were both serving as media director and planning director, respectively.

Mulholland and Moda will become part of the agency’s executive committee to manage the accounts focusing on business results. Throughout their professional careers, the executives have worked in agencies such as Y&R, Africa, Fischer and Loducca for Coca-Cola, Johnson & Johnson, Femsa, TAM, Peugeot and other clients.

Santiago Maiz-Santiago Maiz joins Y&R as director of innovation. After having worked for Nextperience as Chief Creative Officer, and with more than 15 year experience working for agencies such as Webar , JWT and Publicis Argentina, Maiz joins Young & Rubicam team as director of innovation. Maiz will work with Enrique Yuste, CEO; and Fernando Tchechenistky and Lisandro Grandal, creative CEOs.

Sophie_PJPereira-Sophie Schonburg has joined Pereira & O’Dell Brazil as Executive Creative Director. Schonburg began her career at AlmapBBDO where she remained for 19 years. She worked across the agency’s full portfolio of clients including Volks, Pepsi, Visa, HP, Bayer, Getty Images and Havaianas.   Schonburg joins the management of Pereira & O’Dell Brazil alongside Managing Director, Michel Lent; Director of Operations, Alexandre Santos; and Chief Strategy Officer, Ana Cortat.

nsb-To consolidate its presence in the United States, NSB / Keane will be called NSB. The agency was founded in 2002 by F. S. Roland and Sabrina Ortega Marengo,  had merged in 2012 with the American copany Keane to enter that market and Eric Shear has been promoted to business manager of the agency in United States.

Since then, he has provided branding and digital solutions for companies such as Harlem Globetrotters, SpringCM, TicketForce, Statera, Pebble Tec, SunDevilAthletics and Silkroad. He has also worked for Coca-Cola, Samsung, Monsanto and Johnson & Johnson, among other brands.