What are Latin American users’ favorite sports sites? What were the biggest trends between 2015 and 2016? What impact did the Olympic Games have on the consumption of sports content? The answers to these questions, according to comScore‘s June 2015 and 2016 rankings.
While the quantity of users with access to Internet increased by 11% in June 2016, (in comparison to the same month in 2015), it is interesting to observe how the number of unique visitors in the sports category went down by 6% in the same period. This is no small detail, if we keep in mind that 2016 is the year of the Olympic Games.
Source: comScore Media Metrix, LatAm, Home and Work, PC/Laptop only, 15+, June 2015- June 2016
Unique Visitors (000)
Total Internet : Total Audience
Futbol Sites – FSN
All of the informed sites on the rankings present a negative trend in June 2016 compared to June 2015, except for those of Marca (a Spanish digital media property that specializes in sports content) and Goal (specialized in soccer).
Brazil’s influence is strong: 33% of traffic in the sports category in June 2016 came from Brazil, whose content is produced in Portuguese.
Finally, it is notable that Fox Sports didn’t make the rankings, seeing that it is so popular in the Southern Cone of Latin America.
A summary of this week’s most exciting news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
This is the first Online Video Round brought to you by Gretchen Gardner, member of Portada’s Editorial Team.
LOOKING FOR U.S. HISPANIC VIDEO TALENT: Latin digital entertainment company FAV! Network, which launched operations in the Americas earlier this year, was one of the main sponsors at StreamCon at New York City’s Jakob Javits Center from October 30 to November 1, featuring a long list of influencers and talent-related executives, some of which target the U.S. Hispanic market.
THE OTHER WAY AROUND FROM OTT TO CABLE! Vice Media and A+E Networks have gotten together to form a cable channel broadcasting lifestyle and documentary content, aimed at Vice’s 18-to-34 demographic. The channel is set to be called Viceland, and is expected to launch early next year, replacing A+E’s H2 channel.
OTT STREAMING SERVICE YipTV announced an agreement with Latina lifestyle channel Latin Angels TV, which is to be debuted at the gala opening for Latin Angels’ new Miami studio in the Wynwood Art District. YipTV targets foreign-born Americans, particularly Latinos and broadcasts programming from their home countries that is otherwise unavailable in the U.S. Since its launch in May 2015, it has accumulated almost 100 channels like ¡HOLA! TV, Canal Sur, Canal Tiempo, beIN Sports, AZ Corazón, Caribvision, EuroNews Spanish, Tele Romantica, RCN Novelas, Tele Medellin, Mi Musica, Maya TV and LATAM Sports. Subscription costs $14.99 a month.
YOUTUBE EMBRACES THIRD PARTY VIEWABILITY: On November 3, Google announced that it would allow third-party viewability measurement on YouTube. (Lack of third party viewability measurement is one of the key reasons that Kellogg and other major brands have not been advertising on YouTube so far!) So far, the company has approved Moat, Integral Ad Science, comScore and DoubleVerify to track campaigns as soon as early 2016. Google’s Sanaz Ahari said, “Viewability has long been a focus for us. Built on the foundation of our Active View technology, we launched the ability to buy only viewable impressions on the Google Display Network back in December 2013 and recently completed moving over the last advertiser campaigns from CPMs to viewable CPMs. We’ve worked to ensure viewability rates on YouTube are amongst the industry’s highest. And Active View now works seamlessly across video, display, mobile web and mobile apps (on YouTube and for publishers using DoubleClick for Publishers), and has been adopted by over 80% of advertisers using the DoubleClick platform.”
YOUTUBE PRESENTED ITS PAID ON DEMAND CHANNELYouTube Red on October 28. Unlike other similar paid channels, YouTube Red will not feature advertising and will allow users to save videos to watch when not connected to the Internet. It will also give users access to music streaming through Google Play Music and YouTube Music. The service costs US $9.99 a month for American residents, and is offering a free month to all new users.
OLYMPUSAT INTRODUCES OTT SERVICE,VEMOX, which serves as an OTT solution targeting the 9.5 million Spanish-language-dominant homes. It will offer 100 live Spanish-language streaming channels, with at least 30 in HD. It will also include an initial 5,000 hours of VOD, with plans to increase that number by 1,000 hours each month. It’s priced at $14.95 per month with no buy-through of English-language channels required, and is available on Android, iOS, Amazon Fire, Samsung and LG devices.Check out our interview with Jesus Oswaldo Pinango, Director of Public Relations at Olympusat.
LEGEND OF GAMING IN BRAZIL: Global premium channel network Endemol Beyond launched another version of its “Legends of Gaming” franchise in Brazil on October 29. The digital series format designed for the U.K. has been viewed 32 million times. This is the first time Endemol Beyond has produced content in Brazil, serving as further indication of the industry’s increasing presence in Latin America.
GLOBO JUMPS ON VOD. Brazilian television network Rede Globo, commonly referred to as Globo, launched its own VOD service, Globo Play, on November 3. Globo Play will be featuring live content and catch-up programming, and users will be able to access Globo’s classic titles and on-demand content across desktop and mobile. In the near future, Globo Play plans on expanding access to connected TV devices.
PLAYSTATION LAUNCHES OFFICIAL SPANISH-LANGUAGE YOUTUBE CHANNEL. Spanish-language MCN 2btube launched Playstation’s official Spanish-language Youtube channel, Conexion Playstation, with Youtube Spain. Recently, 2b was included in the directory of leading ventures in Spain by InnovaSpain, a Spanish-language innovation site.
PAY-TV CEO’S SPEAK ABOUT THE NEW “NETFLIX WORLD.” The NextTV CEO Summit took place in Miami earlier this week. We found out what the major players in Latin American Pay-TV, including Cablevision CEO Carlos Moltini, President at Verimatrix Steve Oetegenn, President at ETB Colombia Saúl Kattan Cohen and others had to say about the OTT revolution, Nextel’s LatAm expansion, governmental regulations and more.
COMSCORE AND IMS RELEASE VIDEO VIEWERS SURVEY: comScore and the Internet Media Service announced the results of their Digital Video Viewers survey in Latin America on November 4, detailing information about digital video consumption in Brazil, Mexico, Argentina, Colombia, Chile and Peru from June to August 2015. The survey looked at trends in digital video consumption, viewer profiles, devices used, time consumed on different platforms and trends in popular types of content. The survey revealed that 85% of digital consumers in Latin America watch digital video content every month, 36% watch videos outside of their home, and 14% while in transit. Smartphones are the most popular devices for watching digital content, and movies, tv series and music are the most popular types of content. Overall, Latin Americans spend 13.2 hours watching digital videos a week.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Jaguar – Global ::: Dyson – Global ::: Frizzé – Argentina ::: NBS – Quê – Brazil ::: Globo – Brazil :::
Jaguar – Global
Jaguar is launching a new global campaign for tis F-Type sport car.
The campaign, entitled ‘Your Turn’, centres around a TV ad created by Jaguar’s in-house agency Spark44. The campaign will be featured in TV, cinema, print, outdoor, digital, mobile, social media and experiential elements. Media planning and buying was handled by WPP’s Mindshare.
Dyson – Mindshare – Global
The vacuum cleaner manufacturer Dyson has appointed WPP´s Mindshare to handle its global media buying and planning. The agency has been chosen after a global pitch.
The Dyson media account was previously split between a number of agencies.The appointment follows a review of Dyson’s global media duties launched in December last year.
Frizzé – Ponce – Argentina
The vineyard and cellar Frizzé has appointed Argentinean agency Ponce to handle its media account and creative duties in the country.
Globo – Brazil
Borghi/Lowe will be in charge of the creative account of the Brazilian TV network Globo.
NBS – Quê – Brazil
NBS and Quê have announced their fusion. The new agency will be called NBS and Cyd Alvarez will continue as president.
André Lima has been named VP planning and creative, Antoninno Brandao has been named VP Accounts and Business and Roberto Tourinho has been named Operations VP.
The agency will continue working with ob’s, BRF, Batavo, Bomnegocio.com, BR Distribuidora, CCAA, Coca-Cola (i9 by Powerade, Crystal) Club Med, Eletrobras Eletronorte, Gradiente, Ministério do Esporte, O Boticário, Oi, Oi Futuro, Fundação Onda Azul, Shopping JK Iguatemi, Suvinil, Petrobras and Takeda, among other clients.